How to Become a Corporate Blogger in Your Industry

Standing out in your industry is an uphill battle, especially when it comes to corporate blogging. If you think your blog is the first in your niche, think again. Many corporate bloggers are probably putting all their efforts into corporate blogging. All the more reason why you should publish quality and valuable corporate blogs in your industry. 

But don’t let this faze you. Here are some useful tips on how to become an excellent corporate blogger in your industry. 

1. Explore Blog Niches

Corporate blogging is a bit more challenging as every industry will have experts that fans will look up to. And if you’re just starting, credibility might be one element you might not have. That being said, it’s good to define what your expertise and skills are. This way, you’ll know what niches you can touch on when creating blogs in your industry. 

Writing about topics that you know of gives you an upper hand. So the first step to becoming a great corporate blogger is to explore blog niches in your industry. This way, people will visit your blog if they’re looking for topics in these particular niches. Here’s how:

• Join Facebook blogging groups. Blog niches in your industry are there. You just have to find them from social media groups and pages. Once you find these communities, check the recent posts and see if you can categorize them into various niches. Better yet, check who the most frequent thread starters and admins are. Then explore their blogs and identify what niche they specialize in. 
• Communicate with your audience. One quick way to narrow down your niche is to communicate with your audience. Ask them what kind of blog ideas they want to read. Don’t shun the most outrageous ideas, as these might be the first in your industry. 
• Find related keywords. Another technical way to explore blog niches in your industry is to find similar keywords. As a corporate blogger, you should have SEO knowledge, particularly keyword research. 
• Research the competition. You can monetize your corporate blogs if there’s a market for them. That’s why it’s recommended to check the competition and see what niches they specialize in. If you think you can make your blogs better than your competitors, then go ahead and make it happen. 

2. Show your experience as a blogger

The thing about corporate blogging is that it needs higher authority and credibility for people to trust your site. Unless you’re blogging for fun, corporate blogging entails more research, statistics, keynote speaker interviews, radio, and podcast guesting. 

And if people have a go-to source in your industry, why would they turn to your blog instead of the more established ones? This is why it’s recommended to show your experience as a blogger. You can do these steps to ensure that you’re showing your audience that you’re the best expert they should listen to:

• Show professionalism. This no-brainer should be of the essence when you’re a corporate blogger. Always show your audience that you’re professional by creating quality blogs free from spelling and grammar errors. These are obvious mistakes that imply you’re not professional enough to even proofread your blogs. 
• Use strong branding. If you want to establish top-of-mind awareness within your target audience, use strong and consistent branding. Ensure that you display your brand assets such as logo, icons, typography, and colors on blog images. 
• Get recommendations from industry leaders. Just like influencer marketing, gathering recommendations from industry leaders can scale your corporate blogs. As a new corporate blogger, you may want to kowtow to industry peers that can help you gain more readers. See if you can get a mention or a backlink from them.
• Show social proof. One way to let your audience know that you’re a force to be reckoned with is to show social proof. If you have testimonials, positive reviews, or ratings from readers, leverage those and put them front and center.

3. Invite multiple authors

Although you want to establish yourself as the most outstanding corporate blogger in your industry, you’ll need help from industry experts. They say that ideas and creativity stem from other experts’ ideas and creativity. These days, there is no “original” idea anymore. Every idea has been thought of before.

So if you can’t beat them, join them. Invite multiple authors to contribute to your corporate blog. This is called guest posting. Tap into industry experts and see if they can guest post for your blog. The upper hand of opening your blog for guest posts is readership expansion from the author’s avid fans.

4. Build an email list 

Any corporate blogger knows that your blog won’t scale if you’re not promoting it. You can’t just publish a couple of blogs every week and expect the blogs to reach people. You also have to go the extra mile to tell people that, “Hey, here’s a great read you might be interested in.” 

On top of paid advertising and organic blog traffic, email newsletters are also an effective way to promote your blog. Emails are a personalized way of communicating with your target audience. 

That said, make sure that you’re integrating email sign-up forms on every blog. This way, readers will be added to your email list, especially when they find the blog interesting and helpful. 

5. Encourage social sharing

Social media channels are powerful weapons to reach various audience demographics. These networks are excellent platforms to tell the world of your corporate blog. Always make sure that you integrate social icons and buttons on every blog you publish.

Most of the greatest corporate bloggers haven’t reached the pinnacle of success because not many people know them. Provided that your blogs are high-quality, relevant, and valuable, these can be considered shareworthy. Once netizens share it within their circle, you’ll be surprised how fast your blog can gain traction online. 

Conclusion

Establishing yourself as an excellent corporate blogger can be challenging as there are others with more experience. However, when you work your way into the hearts of your readers, you’d be surprised how fast your blogs can go viral.