Advertising

Some marketers think that publishing content is enough. And posting regular blogs on your website can reel in more readers. We hate to break your bubble, but that’s not going to cut the mustard. After you publish your content on various channels, you need to establish a robust content distribution strategy to reach out to

Not all ads are compelling, interesting, or impressive. After all, we view thousands of ads in a day. Some we’ll ignore, while some others we’ll take time to view or pore over. That’s the case for print ads. Some print ads may not be impactful. In some cases, no matter how controversial or brilliant, it

Video and television ads may present emotion better to evoke feelings through audiovisual means. But print ads can also do that. What makes emotional print ads effective is not only the design but the copy as well. It can tug at your heartstrings or make you angry or fearful. And if you plan on doing

Writing blogs can be fulfilling both for personal and business purposes. Once you hit the publish button, you would want people to read them. But with over 600 million blogs around the world, getting noticed can be near impossible. What you need to do is promote your blogs. Here are 20 content distribution channels that

Clarico finds that people see around 5,000 ads daily. Not everyone will remember the ads because they might ignore them. Despite your best efforts, sometimes a good ad can be overlooked, while others take the spotlight. To avoid that, you might have to resort to producing a funny ad that people would get a kick

Print advertising may have declined in 2020, but it has helped businesses make strides in acquiring new customers and increasing sales. Statista does estimate that print ad spending will rake in millions in 2021, which would boost the possibility of print advertising making a comeback. If you’re considering print advertising and don’t know where to

Ads are designed to grab our attention. Its visual nature will pique our interest, entertain us, make us angry, or open our eyes. But messaging also plays a role in how ads are presented to the public. Not all advertisements will evoke positive feelings. In some cases, it will make us question why on earth

Do you find it bothersome that you have to fill out a form to get an eBook or sign up for a webinar? Some experts think that way too. That’s gated content for you. It’s a tradeoff that businesses risk because they want to protect valuable data or a resource that their audience needs. Even

The definition of a sales proposal letter is pretty straightforward. It’s a letter you send to your potential customers detailing your offer and how you can help them with your products or services. Here, you highlight the benefits of dealing with you.  However, writing a sales proposal letter isn’t a feat for amateurs. It takes

Did you know that there is such a thing as a landing page optimization strategy? Yup, it's true. And instead of seeing it as one more strategy to think about, look at it as another excellent opportunity to convert. According to statistics, long landing pages have the ability to up your generation leads by 220%. Proof