Business

Content strategy and content planning must work in tandem. Without one or the other, your content marketing is futile. However, many entrepreneurs and marketers think they’re the same. Although both these steps work towards the same goal, these terms have nuances. And in this article, we’ll focus more on content planning, their differences, and how

When it comes to improving your SEO ranking, gaining backlinks to your website is surely a plus. The good news is, you don’t have to spend a lot to get link backs to your site. With the right strategy and a little elbow grease, you can get free backlinks from high-quality domains. Yup, you’ve read

Any venture looking to improve its search engine optimization (SEO) ranking would be looking into the best backlink tools available in the market. Without a doubt, these tools offer a huge advantage when you need more web resources linking to your website. With a whole lot of service providers out there, finding out the best

Marketers have relied on A/B testing content to see how their marketing campaigns are performing. With the data they obtain, they can further assess which piece of content performed the best and move forward by executing better campaigns. But do you ever wonder if you should pursue A/B testing?  Learn more about A/B testing and

Customer testimonials are an essential part of every website. Believe it or not, your clients will always search for "reviews". However, if your website does not have this section or page, it will go to a third-party resource. What better way to showcase your product or service than to have a dedicated space for real-life

Content marketing has become an invaluable resource for many brands. In fact, statistics tell us that half of the top 200 Fortune 500 companies had a corporate blog in 2018. This only goes to show how crucial a company blog asset can be. Unfortunately, not all ventures have the resources to hire in-house writers to

Content marketers are deliberate in what content they schedule and publish. They know it’s not enough to post on social media or write a blog. If they want to reach both marketing and sales goals, they have to consider different types of content that will yield the best results. Many marketers find value in whitepapers.

Copywriting is a broad field. Even if you have been writing for years, there could be a specific market which you are not able to tap yet. For example, have you ever written for businesses instead of consumers? This is what B2B copywriting is all about. While some fundamentals are the same, there are a

Entrepreneurs should put a lot of thought and time into creating their brand descriptions. Brand descriptions or slogans are one of the timeless aspects that define your brand. However, many fail in coming up with a memorable slogan. And that reflects your brand in general.  Having a compelling slogan is beneficial for brand recognition and

A well-written product description is a huge factor for a potential buyer who wants to purchase a product or not. Skilled copywriters know what formulas to use or other techniques to ensure it’s enticing enough to buy.  Aside from that, SEO plays a massive role in creating copy to increase more traffic and sales. And