Marketing

Creating content is important, but without knowing your team’s content marketing goals, your write-ups could be useless. Before you even draft your articles, posts, and captions, it is a must that your team has already established what you want to achieve. That way, you can fine-tune your words and approach to make your content compelling. 

When it comes to digital marketing, staying on top of trends and having a solid content strategy isn’t enough. Besides these efforts, it’s also crucial to take note of essential content marketing metrics. By looking at the right metrics, you can gauge if your tactics are working well and pin down the aspects you need

Backlinks are part and parcel of a solid search engine optimization (SEO) strategy. And if you’ve been reading up on ways to improve your website’s SEO, then you may already know that gaining backlinks to your website is crucial. After all, statistics tell us that the top results on Google’s first Search Engine Results Pages

Do you ever get stuck finding which topic to write about? It can get challenging writing new blogs, especially if you know other bloggers have done it better. Every blogger or content marketer hits a wall and wonders what’s the next best blog post to write. Perhaps you could do keyword research or find a

Blog and article writers can relate to the struggles of producing the best articles that will drive traffic. Many factors come into play, such as topics, audience, keywords, etc. You’re left wondering, how can you write posts like that? Before I discuss how you can write the best articles on the web, let’s take a

Although writing about trends brings fast traffic, its popularity is only short-lived. If you’re planning to bring in consistent engagement to your website, you need to regularly produce evergreen content types. First time hearing about evergreen content? Let’s discuss its importance and why you need to include it in your content strategy.  What’s Evergreen Content? 

For most businesses and bloggers, keyword research is an ongoing process. It doesn’t stop when content is published. Marketers know they need to find related keywords to drive traffic to their site. They don’t settle for the primary keywords that made them rank high on search engines.  That should be the same for your niche.

Most businesses want to get on the first page of Google, whether organic or paid. But it’s more worth it if you apply tried-and-tested SEO techniques that will get you to the top. However, it can be easy to cheat the system and use black hat SEO strategies to boost rankings. Unfortunately, applying black hat

Blogs, social media content, and emails are some ways to expand a company’s reach online. This will help them become more visible and get more traffic and visitors to a company’s website. But there’s one other type of content that can still impact their online presence: press releases. Writing a press release remains relevant until

Social media has become a lot more than just online platforms that allow users to interact with one another. Nowadays, it’s also often maximized by brands to reach out to their target market and grow their community of supporters. If they want to stand out from among the crowd, they need to use creative social