10 May
Email marketing is still effective, but only if you can make your readers open your message. Unfortunately, this doesn’t happen often. According to Epsilon, around 59% of new subscribers will not open your emails. That’s a huge share of the pie. But if you want to change the statistics for your email marketing, you must learn the most opened subject lines. Lift inspiration from and get to reach more audience by following these most opened subject lines examples.
1. Before you buy another dress, read this
The subject line makes you crave for more. Naturally, we don’t want to be out of the loop, so you will open the email to check if there are new trends or even promos.
2. NEW: How to Hire a Digital Copywriter Without Breaking the Bank
Another technique is to add ‘New’ to your subject line. This gives your reader an idea that there is something new to read from your blog.
3. FIRST LOOK👀: Holiday Sale New Arrivals!
Like the previous example, we always want to be the first to check the latest products available. The use of emoji added to its appeal as well.
4. It’s the greatest story of all time, Rachel
Adding your reader’s name is always a good technique. Or if you were able to get their nickname, that’s even better. It becomes more personal, and it’s as if you are sending a message to a friend.
5. Win clients, not (just) followers
If you are offering solutions, one of the best techniques is to highlight your reader’s pain points. You see, many brands have hundreds of followers but do not hit their target sales. In this subject line, that specific problem was used when making an email.
6. Getaway Deals – 20% off, Flexible Dates
Sometimes, you don’t need flowery words or to complicate your email subject. Just be straightforward, and you could make your readers open it right away.
7. REGISTER NOW: Learn How to Become a Property Sales Expert
With this email subject line, you already know what’s waiting for you. It’s a page where you can register for a seminar. And if you are already at the bottom of the sales funnel, it’s an effective strategy.
8. 10 proven tactics to help ease work anxiety
People want solutions to their problems. This subject was clear on how it can help you. And since most email users are professionals, this could be a big hit.
9. How A Former Housewife Turned Her Hobby To A Multi-Million Business
We also love stories, and you can use that approach for your email, just like our sample above. Success stories are always a crowd-favorite, and there’s a higher chance that your email will be read.
10. This is our company’s biggest mistake
Juicy controversies – we want that. But you have to be careful if you will use this approach. If it’s just plain clickbait, you will lose subscribers in the process. Make sure that the content is valuable and related to your subject line
11. Case Study: How These Websites Increased Their Traffic By 30%
If your audience wants data and proof, sending case studies and adding the words in your subject is recommended.
12. Avoid These Content Marketing Pitfalls
Aside from knowing what to do, most of us are intrigued about what needs to be avoided.
13. Setting Objectives, Getting Leads, Winning Clients
This is what they refer to as a 3-pointer email. If you have multiple topics in your email, you can use this strategy. This tells your reader that they could get several key takeaways from your message.
14. Last Chance: Our Promo Ends in 3 Hours
The email subject shows a sense of urgency and is effective if you want to persuade your subscribers to act right away.
15. Your Marketing Strategy is Wrong: Here’s Why
This can be a shocker for your reader, most especially if their marketing is getting their brand nowhere. By adding ‘your’ to the subject line, it becomes more personal and interesting. This is more effective than ‘Why Most Marketing Strategy Fails’.
We are already halfway through our list of the Most Opened Subject Lines. Since we’ve given samples of email subjects that are more professional-sounding, another technique is to use humor. However, if you use humor on your email subject line, double-check if it will not come as offensive or off-putting. Otherwise, it could cause a huge backlash.
If you decide to infuse more creativity in your subject line, here are a few inspirations.
16. You better swipe right for us
For those who’ve already tried dating apps, you’d instantly get what this means..
17. It’s almost the weekend, and you’re not doing anything anyway
Just make sure you will send this on a Friday. Or your email will be a huge flop.
18. Where to get a bottle of beer right now (Sent at 8:00 AM)
It might not make sense at first, but you would surely get one’s attention. Make it worthy by writing a compelling email.
19. You can’t find deals from this message
Some readers are just fed up with deals and promos spamming their email. Make yours stand out by saying that your message does not contain any.
20. Where do broken hearts go? Let’s find out.
You can also use famous and classic songs as an email subject. But make sure to know your demographics. You might be quoting Justin Bieber for an email intended for 50 years old and above.
21. This isn’t another Kardashian news
Aside from popular songs, you can be on the lookout for the latest entertainment gossip and take cues from there.
22. We’re never going to win the lottery, here’s a good alternative
There’s a slim chance that one of us will win the lottery. So instead of hoping, provide them with alternative solutions to get rich.
23. How to avoid annoying people at parties
During social gatherings, there are people that you wish to avoid. Maybe it’s your annoying aunt always trying to point out how you’ve gained weight or your cousin who keeps on flaunting her new car.
Using these funny real-life moments for your email is also effective.
We’re almost done and here a few more humorous subject lines to choose from.
24. We know you are pretending to work
You can make someone smile with this because you are telling the truth.
25. It’s not you, it’s me
Use this classic line when breaking up, and you can engage more customers in having a relationship with your brand.
26. Your cart is being abandoned… all the time
This one works for eCommerce. If you can track the unfinished transactions from your platform, you might want to use this instead of a plain email reminder.
27. Unicorns are real, we’ll prove it
Your readers will think you are crazy, but they would surely want to know more.
28. Tell me you didn’t do it…
Remember when you watch movies, and there’s always a cliffhanger? This example works the same way.
29. It’s Monday, and you are still not working
It’s a subtle reminder and an attention-grabber. Again, like our ‘Friday subject line, make sure to send it on the correct date.
30. Hey, you have an egg-cellent idea!
Using pun works too. You can try to be more creative or use an occasion to have a subject line. In this case, we used Easter Sunday.
31. Your donut is waiting for you – since Monday
This simple yet funny subject line is perfect for the food and beverage industry. You are subtly reminding your readers that there’s a yummy treat waiting for them. Before you know it, they have already placed their orders online.
Conclusion
While you can always write your subject line before your email body, experts recommend doing it the other way around. Finish your content first before you come up with a compelling subject line.
Hopefully, our list of Most Opened Subject Lines will help you to formulate yours. But remember, this still depends on your market, reach, and industry. Do split tests and see which approach works best.
