Content You Should Include In Business Brochures

With the digital era, you might think that there is no room for traditional brochures. However, this marketing tool is still effective to this day. In fact, studies show that 70% of tourists are likely to pick up a brochure. It’s a good tool to introduce your business and it is highly effective in influencing people to try out your products and services. 

More Reasons to Use Business Brochures 

If you are still not convinced about the power of business brochures, let us give you more reasons why you have to create one ASAP! 

It Gives a Detailed Overview of Your Business 

Business brochures are useful most especially if you want to provide a more detailed explanation about your products and services. Digital ads will not likely allow you to do this because of their character limitations. What if you want to thoroughly inform your audience about your brand? Again, brochures can do the job for you. 

You can Distribute Business Brochures in Different Channels  

Placing ads online is obviously helpful for the business and it can reach a wide market. Thing is, you can only see these ads when – you go online. Otherwise, it is just floating somewhere, out there. But with traditional brochures, you can distribute it in different locations. You can go to events or place it in areas where there is good foot traffic. Think about subways or airports. 

A Reference in the Future 

Business brochures are tangible and people usually keep them as a reference in the future. Thus, you have to make sure that the content is timeless, and the quality of the brochure can last for years. 

Effective in Giving Out Promotional Offers 

Business brochures are also good if you want to hand out coupons. That’s actually a smart technique if you want to introduce your brand. After all, who doesn’t want discounts? 

Consider These Things for Your Next Business Brochures 

While business brochures are effective, you have to know the fundamentals. These are crucial so your brochures will be read. And of course, this can put your business up a notch. 

1. Impressive Headline 

Headlines are important because this is what most people would initially see on your brochure. You have to make sure that it is captivating enough. You can play on words and be creative. Puns are highly effective and you might want to take advantage of those. 

2. Interesting Front Cover 

Like your headline, your front cover should be interesting enough. We all know that no one would pick up a lousy looking brochure, right? That’s why you have to make the layout perfect and use high-quality images.  

3. Your Mission 

Don’t forget your brand’s mission. You have to make it clear what issues you want to solve or address. People would always want to know ‘what’s in it for them’ so you have to highlight the benefits of patronizing your products or services.  

4. Appropriate Images 

Images are not just to improve your brochure’s visual appeal, it holds other benefits too. If you must know, photos are also a representation of your business. If you will use a low quality one, then your business will give off a bad impression. Just make sure that you are using images that will clearly define your brand. In that case, invest in original photos rather than the stock ones. 

5. Right Color Scheme 

Perhaps you already know a thing or two about color psychology. For example, green can spark up creativity. The color red is associated with attracting a mate. And blue is categorized as a safe color. Having said that, understand what your brand is all about and what you want your market to feel. Use that data in choosing a color scheme for your business.  

Take note though that this rule is not absolute. Different cultures may have various representations about colors and you have to be on the lookout for that.

6. Company Information

Business brochures are obviously made to spread the word about your company. That is why it is almost unforgivable to forget adding basic company information. You have to place your address, your contact numbers, your social media pages, and of course your website. 

This might seem a lot. But if you are working with a great team of graphic designers, they can add all the essential elements and your business brochure will still look clean and professional. 

7. Unique Selling Point 

Hopefully, by this time, you were already able to identify and establish your brand’s unique selling point. This is because you need to include it in your business brochure. It gives you leverage over your competitors. 

8. Well-Thought Out Content  

What’s a good layout or amazing images if your content is extremely bad? While you can write more content in a brochure than a poster, you must be able to connect everything. Make sure that the contents are cohesive with one another. Below is a quick guide on how you can write amazing content for your business brochure. 

• Think of the main topic when writing. You can’t have a lot of things going on in your brochure. 
• Know your market and learn how to speak their language. 
• Give them valuable information and avoid overly promoting your product or services.  
• Highlight your company benefits. 
• Add client testimonials. 
• Don’t forget a solid call to action. 

9. Quality Print 

Everything that you use to market your brand is already a representation of your business. Would you really want to give out brochures with smudged ink? Would you like a brochure that has the wrong logo color? Probably not, right? 

Apart from a stellar layout and good content, you also have to make sure that what you did and visualized will turn into reality. It is imperative that you choose a reputable printing company. 

10. Quality Paper  

Lastly, the type of paper plays a huge role in your business brochure as well. It shows how professional you are. In addition, it’s a sign that you only choose quality materials. Likewise, that can be translated into how you deliver to your own clients. 

Conclusion 

Business brochures are used for the longest time and it is here to stay for years to come. Take advantage of it. Use the techniques above or work with professionals to ensure your brochure’s effectivity.