Advice From Marketing Experts For Getting Blog Traffic

There’s no exact number as to how many blogs exist on the internet. However, some say there are more than 500 million blogs out there. It can be difficult to compete, especially if the content of your blog has many well-known authorities on a topic you want to write. It can take time to get more readership on your blog, depending on the content you publish and the frequency. Despite the vast numbers, you can still stand out among the crowd. Marketing experts give out tips on how to increase blog traffic.

In this article, we explore ten pieces of advice from marketers on how to increase blog traffic. Plus, we discuss results as to how these tips drove traffic as well.

Creating a Strategy

Bloggers should have a solid content strategy. CoSchedule, among others, believes that having a great content strategy can give you an understanding of your audience, learn about your competitors, and make you craft a solid content calendar to follow your goals and vision.

Through Smart Blogger’s very intricate and detailed planning, they were able to grow blog traffic to 226% in around 2 months. 

They organized a similar strategy as what CoSchedule advised bloggers. It was a 6-step process that involved looking at data and competitors, learning about their audience better, and writing high-quality posts.

Blogging Consistently

Hubspot, one of the leading marketing authorities, advises bloggers to blog consistently. Many marketers and bloggers alike follow the same strategy because it’s how they’ve acquired blog traffic over the years.

It’s up to you on how many posts you want to publish in a week. There’s no specific number of blog posts to increase your blog’s visitors. In one case, however, Tresnic Media was able to earn 1000% of blog traffic in just 8 weeks.

One of their strategies was to write 50 blog posts in 5 weeks. From there, they were able to receive 438% of traffic from that alone. What made their blogging successful was their posts were viral. Many linked back to one of their high-performing articles and it was a win for the company.

Don’t just write regularly. Ensure that your content has substance or value for it to be shared by your readers.

Publishing Pillar Content

An overlooked strategy in increasing traffic on your blog is creating pillar content.

According to Eric Siu, pillar content can drive traffic because the content is evergreen. Pillar articles or content refers to your blog’s most important post. It’s an all-inclusive post optimized with significant keywords to guide potential readers to your blog.

Optinmonster wrote a pillar article as part of its strategy to increase blog views. Through using pillar content among other strategies, they were able to grow monthly visits to over 600,000 views.

Writing Guest Posts

Convince and Convert like many other marketers encourage bloggers and marketers alike to write guest posts to increase traffic. It not only increases traffic on the site where you’ll contribute a guest post but to your site as well.

Before submitting a guest post to another blogger, you need to understand its target audience first. Does it match with your target audience? Will the audience also appreciate the content you write?

Once you’ve done your stint on guest posting, you can also grow your network because you’re trying to reach new people too.

Jeff Goins, a blogger, received over 10,000 sign-ups in 18 months because he was writing a guest post. Also, Brian Dean from Backlinko, an SEO expert not only wrote guest posts, but he linked back to his website as well. Through that, he got 78% of traffic by sneaking a backlink from his blog to his guest post.

Using Long-Tail Keywords

If you want to attract more traffic, long-tail keywords can give you more clicks and views. 

According to Tim Soulo from Ahrefs, long-tail keywords, while not as widely used, can increase conversion rate and blog traffic as well. They garner more conversions because there’s less competition and could make your blog rank on search engines too.

Neil Patel has used long-tail keywords for his blog. In doing that, his blog’s visitors increased to over 150,000 a month.

Enabling Subscriptions

Subscriptions come in different forms. Whether it’s making your readers sign-up for premium blog content, as Brian Dean does on his blog. It can also be for email marketing, which is what Copyblogger advises marketers and bloggers to get more views on their blogs and websites.

Bloggers need to consider the benefit of using email marketing for their blogs. It’s another platform to reach their audience and capture more leads in the process.

Moz increased traffic to their site just like how Brian Dean did. They enabled sign-ups, which allowed its subscriber list to read premium content. They had an increase of 44% of subscribers by doing that strategy.

Tapping Experts or Influencers

Roundup posts can drive blog traffic, according to Crazy Egg. Not only does it increase your network but it gives more perspectives for your readers.

According to StartBloggingOnline, creating roundup posts could increase shares and views. As is the case from two articles that both had hundreds of shares. 

If your blog needs influencers, by all means, do that as a strategy. Jeff Bullas also advises that technique to help drive traffic on your blog. You can have them featured on some of your content or even ask them to write a post for you. The influencer’s followers can be part of your new readership or audience.

Promoting on Social Media

If you need to get more blog traffic, you’ll need to get yourself out there. Almost all marketers will tell you to promote your posts on social media. 

Social media is key and crucial to receiving visitors. You shouldn’t use social media just to update your followers or readers. Plus, you should always link back to your blog whenever you see an opening.

You shouldn’t just promote your blog posts for the sake of doing so. You should have a strategy in promoting your blog posts on social media. That way, you can increase traffic on your blog.

Promoting your posts on social media can take up much of your time. That’s why some resort to using software to increase their blog’s visits by doing less.

Christopher Cunningham wrote on CoSchedule his experience in using the platform to promote their blog posts on LDS.net. Through CoSchedule, traffic from social media rose from less than 1% to more than 50%.

Another way to promote on social media is by using share triggers. This allows your readers to share your blog posts on social media. By doing that, you’re making your readers or followers create some buzz or hype on social media. 

According to the Content Marketing Institute, a guest post written by Tim Soulo was shared by using share triggers. As a result, it earned many backlinks and shares.

If you’re looking to find where you can get more shares, Pinterest and Facebook are the top two social media sites to get more traffic for your blog.

Evaluating Blog Posts

As a seasoned blogger, you need to ensure that your blog is updated and that your content is relevant. If you have some blog posts that may no longer be of interest to readers, it may be time to perform an audit, just like Ahrefs.

Ahrefs, an authority in SEO and marketing, performed a content audit that gave them blog traffic. By doing so, they deleted some blog posts.

According to Ahrefs, after deleting their blog posts, they earned 70,816 views in their blog. A benefit of conducting a content audit is having higher quality blog posts. By getting rid of underperforming posts, a blogger can get more traffic thanks to the high performing blog posts.

They even said, “it’s the online equivalent of a spring clean”.

Updating Old Blog Posts

If you’re not looking to delete any old blog posts, that’s okay. Perhaps you can even see the potential in revamping your old blog posts. In fact, it’s also a great strategy to increase blog traffic. That way, not only can you improve your old blog posts but you can also add more details or post it on social media as Moz advises.

In one notable case study, Vox conducted an experiment that enabled them to update their old posts. Upon conducting their research, over 500,000 readers went to their site. Brian Dean also did the same strategy and increased traffic to almost 51%.

Key Takeaways

Based on tips given by marketing experts, one thing is certain. You’ll need to work hard to get the numbers. To start, you must have a strategy in mind always. Blogging isn’t simply writing anymore if you want readers to flock to your site. You’ll need a vision of how you want to grow.

From there, the hard work continues. You can write regularly while optimizing keywords or network through guest posts or expert roundups. More importantly, find a strategy that works for you. Remember also to provide value to your readers so they can even share your blog posts. That way, you maintain a high-quality blog and receive more traffic as an authority in the process.