How a Technology Copywriter can Make Your Business Sound More Human

Technology is an ever-growing concept and is already a part of our lives. That’s precisely the reason why people are engaged to learn more about the latest technologies. Whether it’s the coolest smartphone, the hippiest cars, or even the best vacuum cleaner, we all want to know more about these. And if you are running a tech website or business, finding the right technology copywriter is one of your best investments. But what makes a good copywriter? Do they need to understand all the terms? Do they need to be creative? What writing style should they use? 

In this post, we’ll help you identify how you can get the best technology copywriter for your business. Or if you wish to write your own articles or copies, then this guide will definitely help you. 

Common Problems of Technology Websites 

There are a number of issues we found on websites about technology. We decided to summarize these below so that you can assess your own website. From there, you can check which items you need to improve to gain more traffic. Here are the common ones:

• SEO is not maximized 
• You don’t have quality backlinks 
• Your website is too slow 
• Lack of promotion 
• Poor quality of images and videos 
• Your content is too lousy and the terms are too technical  

Let’s focus on the last one, shall we? The reason why your technology website isn’t gaining traction is because of your overall content. If your writeups are useless and filled with fluff, don’t expect readers to stay on your page. In fact, don’t expect that they will return. Thus, you have to make it right by either working on your own quality technology content or hire experts.

Copywriter vs Content Writer  

Some people use copywriters and content writers interchangeably. But these two are quite different and we’ll briefly explain these to you. 

According to Search Engine Journal, content writing’s primary purpose is to generate organic traffic. On the other hand, copywriting’s objective is for conversion. You write because you want to turn your readers into actual consumers. 

To date, you will see a lot of job posts like ‘Looking for Technology Copywriter’. And when you finally read the entire job description, it says something like ‘someone to work on blog content and revise old posts’. Of course, right now we know better.   

In this article, we will cover the basic principles of both copywriting and content writing so as to give you more value. After all, both are important for your business. 

Whether you are doing content writing or copywriting, it is important that you relate to your end-users. You have to make your business sound more human rather than a machine or a robot. 

Qualities of a Good Technology Copywriter or Content Writer 

What makes a good technology copywriter? What should you always remember when writing for your business? Here are some of the must-have qualities that you need to look for. 

Start with a Bang! 

As published in TechJury, the average time that a reader will spend in a blog post is only 37 seconds. Imagine, you only have more or less half a minute to spark your visitor’s interest. Having said that, your initial wordings play a crucial role. 

In addition, you need to think of the right words throughout your post. In the same report, it was shared than almost 50% of readers skim through your content. Thus, you have to make sure that your headings are right and formatted properly so that your website visitors can breeze through them easily. It gives the impression that what you’ve written is exactly what they need. 

Break it to Different Sections 

We already mentioned the headings and this is where your copywriting skills can be put into good use. Based on a post published in Weebly, your sentences for an effective copywriting should be less than five words. This technique can be used in writing your heading as well. Make it short, make it interesting, and make it direct. Speaking of being direct, let’s talk about it more in the next tip.  

No Room for Guessing Game

Technology is already a complex concept and you don’t need to be all too ‘flowery’ when writing content or copy. As a technology copywriter, you have to be direct and use a more conversational approach when writing. Talk to them as if you are talking to a friend. Here are a few examples you can use for your website. 

Doing good is part of our code by Mozilla 

They are building trust with their copy and using the term ‘code’ definitely suits all the tech-buffs out there.  

Kano gives you coding superpowers by Kano

Who doesn’t want a service that is beyond what this planet can give, right? That’s what Kano promises and it’s clear in their copy. 

Send better email. Sell more stuff by Mailchimp

Another great example is from Mailchimp. It’s pretty simple and direct, yet, it gives readers the benefit of using their email technology. 

Trello is the free, flexible, and visual way to organize anything with anyone by Trello

You can also use Trello’s technique where they just tell their services as it is. We know for a fact that Trello did a great job with their copy considering that we’ve been using the platform for years.

As a rule of thumb, avoid using jargon either on your copy or your content. While a percentage of your loyal readers will be able to understand what you mean, have you ever thought about your potential consumers? What if they are technology-noobs? What if they want to learn something? How can your copy help them if you use words which they can’t even understand?   

What’s In It For Them 

If possible, always include the benefit in your copy. It makes it more human when you tell your readers what they can exactly get from working with you. As a technology writer, it can be a challenge to compose a short sentence that gives a clear picture of your service and how it can improve one’s life. Thus, working with professional technology copywriters is your best solution. 

Conclusion 

Your technology copywriter plays a big role in your business. Their words are too powerful and can make you the industry leader. Hence, you have to look for someone who genuinely understands your technology. However, that is not enough. A good technology copywriter must know how to simplify terms and use words suited for the market. They need to amplify the benefits of the technology your business offers, not just in the content but more so in the copy.