Hire Professional Web Content Writers to Bring in Sales

You may feel like you’ve done everything to boost sales but to no avail. Product development, creative promos, great customer service. All these are worthy efforts but may not be enough to attract new prospects and nurture a community. To do just that, many successful ventures turn to web content writers. 

What is web content, and why should you focus on using this tool to grow your brand? And just as important, what types of content should you produce and how often should you release it? Read on to find out how valuable but straightforward content can gear your business for success.

How to Use Content for Sales

In a general sense, web content pertains to anything that delivers info through graphics, texts, audio, and video. If you check out business websites, for example, you’re likely to find various types of content, depending on the nature of the venture. 

So, just how important is it in growing a business? Reports tell us that 91% of B2B firms and 86% of B2C companies use content marketing as a key strategy. If you’re not a fan of merely jumping on the bandwagon, then these benefits might convince you better:

• Credibility. Giving valuable info to your audience helps establish your brand as an expert in your industry. For instance, if you regularly provide relevant content, your audience will come back to your website if they want to know anything related to your niche.
• Improved traffic. Perhaps one of the most vital benefits of content is how it brings organic traffic. You won’t have to rely on paid traffic to get people on your website. 
• Engagement. Prospects are likely to comment on posts they find valuable. More importantly, they also share relevant content, allowing for word-of-mouth marketing for your brand. 
• Lead generation. Valuable info makes it easier for prospects to trust you. Added to that, familiarity with the brand will make it easier for them to subscribe to your email newsletters or follow you on social media.
• Better conversion rates. A report says the average eCommerce conversion in the US is at 2.63%. More traffic and more leads translate to better conversion rates and more sales. 

Tailor-fitting your materials to fit the needs of your audience is one of the best content strategy tips you can adopt. 

DIY vs. Pro Web Content Writers

Some entrepreneurs try to perform a web content writer’s job description to save on fees as they try to grow their business. Thankfully, there’s a ton of content writing tutorial courses and materials on content writing tips for beginners online. 

However, there’s a downside to DIY content creation. For one, you’ll need to devote time and effort to learning the ropes of writing. Also, creating content may seem easy. But creating effective content that puts the brand forward is a complex task. 

Here are some of the benefits of hiring pro web content writers for your business:

• Expert content writers know the ins and outs of SEO (Search Engine Optimization), improving the chances of your content showing up in search results.
• Pro wordsmiths are trained in using the right narrative structure and sentence construction for the project at hand. 
• Writers have impeccable grammar and know what tools to use to optimize the piece for online consumption.

If you don’t have the funds to hire an in-house writer yet, you can find excellent content writers online who can provide value for your every buck.

Types Of Content to Produce

Here are some content writing projects you might want to produce to establish your brand.

1. Blogging

Blogging is one of the most popular efforts to keep your website fresh and relevant. In fact, if you look at the best writing blogs, you’ll see that they take on a range of topics that appeals to their audience. Many info-loaded blog posts use any of the following structures:

• Listicle. This format is a list of elements that allow the reader to understand the topic better. For example, “5 Ways to Increase Sales” or “3 Steps to 1000 Facebook Followers” follow this format.
• How-to. How-to blogs offer step-by-step info aimed at guiding readers as they take on a task—for instance, instructional blogs on craft-making or preparing food fall under this section.
• Do’s and Dont’s. This format aims to provide quick info for readers who may not have enough attention span to go over chunks of texts.

2. eBook

Many businesses offer eBooks that delve on a topic related to their business. For example, a kitchenware venture may release a digital recipe book or meal plan. The resource can be made available for download after subscribing to an email list. In that case, the material serves two purposes. First, it becomes a “reward” for leads generated. And secondly, it further establishes the business as a reliable brand within its industry.

3. Infographics

Infographics are the sweet marriage of texts and visuals aimed at explaining data most simply and creatively possible. What makes this resource popular among prospects is that it’s eye-catching and easily shareable. That said, this is a great content to produce if you’re discussing a topic that’s too boring or complicated if you tried to explain it in plain text.

How Often to Release Content

There is no magic formula for how often to release content. However, the general rule is that the more you post, the better. As long as you don’t overwhelm your followers, that is.

According to an article, firms that publish blogs more than four posts a week enjoy 3.5 to 4.5 times more traffic than those that publish only once a week. 

Social media posts, on the other hand, operate at a different pace. Below are the advised frequency based on various studies.

• Facebook: 1-2 times per weekday, once a day during weekends
• Twitter: 4-15 times per day
• LinkedIn: 20 posts a month

Hiring web content writers is indeed a worthy investment you should consider. Not only will it help bring in sales, but it can also gear your business to be a durable venture people can rely on.