How Unlimited Copywriting Services Can Vastly Improve Your SEO

Have you ever tried creating a blog and spend so much time setting it up, only to leave it hanging and untouched for months or even years? I have! In fact, when I open my WordPress account, I see a list of blogs I tried to put up throughout different phases of my life – mostly before unlimited copywriting services were even popular. And I know for a fact that I’m not alone. Stats tell us that there are 500 million blogs worldwide. However, only 2 million blog posts are published daily, which means that a huge percentage are either inactive or doesn’t publish new content on a regular basis. 

And whether you’re a big company or a personal blogger who aims to increase your web traffic, blog maintenance is surely one of the best ways to step up your SEO game. In this article, we’ll discuss how a copywriting service can help you improve your website’s SEO as well as the audience’s overall perception of your brand.

What is Unlimited Copywriting?

First off, let’s discuss unlimited copywriting. Also called subscription copywriting, this type of service offers unlimited content for clients who pay a fixed monthly fee. 

Before the dawn of this business model, website owners who couldn’t afford to hire an in-house copywriter turned to freelancers. The trouble with hiring a freelancer, however, lies in the expertise and professionalism. 

Despite the relatively cheap labor some freelance writers charge, however, it could come with a cost. These are some of the most common problems clients have with freelancers:

• Reliability. A client’s worst nightmare is to hire a freelancer for a crucial task and not hear from them ever again. Though there are dependable freelance writers, it could be hit-or-miss.
• Knowledge of the industry. Some freelancers accept projects within the same industry. That said, hiring someone who typically writes about science and technology when you’re in the crafting niche may not be ideal.
• Quality of writing. Not all freelancers have enough initiative to attend training and get certifications independently. Because of this, some freelance writers get stuck on the level of writing they’re in. 

Given the factors above, subscription writing services can be a safer option if you need a writer to focus on your site’s SEO.

5 Ways Unlimited Copywriting Can Boost Your SEO

Here are some of the many ways unlimited copywriting can vastly improve SEO blogs. 

1. Improved Reputation as an Expert

Having an About page that talks about your experience, awards, and credentials may initially establish your authority as an expert. However, it isn’t enough. 

Think of your About page as your resume. It may impress your employers enough to give you a shot, but you still have to prove your worth. In short, you got to walk the talk.

And how do you do that? By proving to them that you know your industry well one blog post at a time. Mind you, not all articles have to showcase your expertise. 

Some blog posts may simply be about current developments in your field, and even profile features on other personalities within the industry. 

Create a clear content calendar with your copywriting service provider to ensure that your website becomes a gold mine of valuable info for your niche.

2. Evergreen Content that Generates Leads

Aside from industry developments and trends, it’s also important to offer evergreen content for your prospects. And these content may not always be in the form of blogs.

For instance, you can use downloadable eBooks or guides to encourage prospects to subscribe to your email newsletter. This newsletter, in turn, can be a tool to generate more traffic to your website.

By making the most out of written content, you can use all available avenues to promote your brand and grow your community.

3. Optimized Keyword Use

Writing service providers make it a point to train every copywriter for business needs. For SEO purposes, one of the most basic writing components is to include keywords and key phrases that people normally search for.

Let’s say you’re in the baking niche. If you’re trying to get your website to rank in search engine results pages (SERP), merely writing about baking isn’t enough.

Though the quality of content is king, you also need to optimize the piece by using keywords and keyphrases. For instance, a recipe post for sourdough bread may need to have long-tail keywords like “how to bake sourdough bread” or “sourdough ingredients.”  

Expert SEO writers would know just how to research what keywords will work well. They’ll also be skilled enough to use these words or phrases in the pieces as naturally as possible.

4. Application of On-Page SEO Best Practices

Aside from keywords, there are many other facets of on-page SEO that you need to apply in your blog posts. At the most basic, these elements include the following:

• Meta description
• Optimized headline
• Proper subheadings
• Internal and external links
• Correct URL structure

Professional content writers would know how to apply all these on-page SEO elements to gear each blog to rank. If you don’t have time to learn these and more, then getting copywriting subscription services is a more practical solution.

5. Consistency

Perhaps one of the best benefits of monthly copywriting service is having consistent content. As mentioned earlier, the problem lies not in the creation of a blog but in maintaining it. 

That said, nothing makes a business appear more outdated than an inactive blog on the website. Getting a writing subscription lets you set a content calendar with your writer and allows you to consistently publish fresh pieces on your website, rain or shine.

The Lowdown

Without a doubt, consistent and high-quality posts can indeed vastly improve your SEO. And in doing so, you’re also gearing your website to generate leads and increase sales.

And if you want to hire a blogger but don’t have the resources to take on a full-time employee, unlimited copywriting services can be your best option.

That way, you can deal with your business operations while getting the best content for your website’s blog.

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