Why You Should Stay Away from Copywriting Freelancers

Don’t jump into hiring copywriting freelancers if you haven’t read this article yet. We wouldn’t want you to regret it. While their rates are incredibly affordable, working with them has several risks. We will explain this further in the next section. As always, it is best to understand what you’re about to get into rather than suffer the consequences later on. 

Copywriting, when done correctly, can drive exponential profits to your business. Likewise, it can tarnish your brand when not done properly. Having said that, working with credible professionals is a must. And hiring copywriting freelancers should be your last option. 

Reasons Why You Shouldn’t Hire Copywriting Freelancers

What are the reasons why you should be careful when choosing copywriting freelancers? 

Please take note that we are not generalizing all freelancers. In fact, we have worked with a few that met and exceeded our expectations. However, we personally experienced and heard awful stories when working with freelancers as well. 

Low Quality of Work 

It’s easy to claim that you are a copywriter, even if you are not. One could be a great creative writer, but that doesn’t mean they could do the same for copywriting tasks. In a nutshell, what a copywriter does is influence, persuade, and even sell products and services to a reader. It uses a different approach to writing. And so you have to probe whether a writer has in-depth experience in copywriting. Best to ask for samples and case studies to prove their claim. 

Missed Deadlines 

Copywriting freelancers are more prone to missing deadlines. Come to think of it, they might be handling multiple projects. And as someone working on their own, it could be more challenging to manage writing assignments. 

Unfortunately, you can’t dictate how many clients they should work with for a certain period. More often than not, they accept projects without assessing first if they could finish it all on time. 

If they work as a full-time freelancer, it is natural for them to take as many projects considering that it is their sole source of income. And for those who have a full-time job and copywriting as their side hustle, your request will not be a priority.   

If you insist on hiring one, then you need to give them a longer time to work on the project. Otherwise, expect delays. 

Lack of Communication

Another reason why you should think twice about working with copywriting freelancers is their lack of proper communication. It’s harder to contact them right away, and since no one oversees how they respond to your messages, they can avoid it if they wish to.

Also, some of the freelancers are not familiar with the best email practices. You will notice the lack of professionalism in their choice of words and even in the email format. While this isn’t exactly a priority, it can be a huge turnoff and it diminishes trust and credibility.  

Industry Exposure 

If you want to get the best copywriting services for your brand, hiring someone with vast exposure is a better solution. Unfortunately, copywriting freelancers have limited experience and can only do so much. If your industry is a first in their portfolio, they might not deliver the best output. 

When to Hire Copywriting Freelancers 

There are, of course, cases when hiring copywriting freelancers could be a good idea. If you know a trusted freelancer and are 100% of their work quality, go ahead. Just make sure that you both agree on a strict deadline. Otherwise, you might be wasting time on a project. 

Imagine if you have to look for another person to work on your copywriting requirements. Or, if you have to pay bigger because your freelancer has exceeded the working hours of your contract. 

Copywriting Services from Content Fuel 

Now here’s the perfect solution for all businesses that would like to stretch their budget yet value quality copywriting. Content Fuel is here to help you. Below are some of the benefits you can get when you work with our team. 

Quality Copywriting

The way our team works is that we only hire the best in the field. We make sure that they can handle projects from different niches. That way, they can persuade your market and make your business even more profitable.

Also, our writers are trained to offer SEO-friendly content. As we all know, your online presence is crucial for the business. So we do our part by making sure that all our writeups are according to the best SEO practices.  

Professionalism 

With Content Fuel, we value professionalism. Thus, you can expect that the deliverables will be provided right on time. We don’t want you to delay your projects or campaigns just because our team could not finish a copywriting project. We understand how every minute is crucial for the business. So, we will make sure that the assignments will be sent whenever you need it. 

As a standard, we have a 48 to 72-hour turnaround time. This depends on the complexity of your request. Copywriting that requires extensive research will apparently take longer to finish. Again, we always want our output to be superior and we don’t rush it. 

Perfect Packages for Your Needs

What’s great about working with us is that you can choose from different packages. We have the Starter, Professional, and Agency plans. These packages range from $389 to $1299 per month. Check out which plan is perfect for you here.  

No Contract Required 

It’s easy and efficient to use our copywriting services. There are no contracts in place, and we use a membership business model. If you assess that there will be no writing requirements in the succeeding months, then you can always pause your membership, saving you a lot of cash.  

Conclusion  

Whether you are in the food, tech, finance, or health industry, copywriting is necessary. It’s a task that you will always need for various purposes. It could be for your website content, newsletters, or even social media caption. If you do it on your own, then you might not have time for more other vital things in your operations. 

Work with professional writers from a reliable team like Content Fuel. We have already helped several businesses from different industries with our reasonable packages.