How to Create a Blog that Stands Out in Your Niche

When you create a blog, you share the internet space with 496 million other blog accounts. And that’s for Tumblr alone. WordPress tells us that over 409 million people view over 20 billion of their pages monthly. 

To achieve success in your blogging, you need to make yourself as unique as possible. But how do you do that in a sea of bloggers writing about the same thing as you are? Here are top tips on how you can create a blog that stands out in your niche.

Understand What Makes You Different

For the long term success of your blogs, you need to build a loyal base of readers. To do this, it’s essential to know what makes you unique. If you still haven’t, find the niche you know and love, then go from there. 

Don’t attempt to write about any or all topics. Make sure that you write about what you know best. Ask yourself the following:

• What is my expertise?
• What am I passionate about?
• And what problems can I solve that others can benefit from?

There is a saying that goes, “there are many ways to skin a cat.” If you find thousands of bloggers teaching how to bake a chocolate cake, add your secret ingredient. Or write about a personal experience on how you built that DIY patio furniture.

A good example of this is the blog, “My Wife Quit Her Job.” For people who have become jaded of the 9 to 5 living, this is a useful resource. Even the blog’s name is excellent in distinguishing itself.

Aim for Quality, Not Quantity

You may have seen some blogs publish multiple articles each day. Don’t let this pressure you into writing more than you can. Doing so will result in less quality for your blogs and burn out on your part.

Publishing a few but valuable blog posts gives you an edge over writing a ton of content that nobody reads. Creating high-quality content takes time. When you create a blog post that provides value to your readers, you’re sure to keep them coming back.

So, what’s the right frequency of your blog posts? There is no right or wrong answer to this. If you do have the time, you can always choose to post more. You can create a content calendar to schedule your posts and learn how many you can write in a week or month.

Leverage SEO

People create a blog for a variety of purposes. Some do it to increase website traffic, while some do it for the love of writing. Either way, you still will need the help of a few basic SEO writing practices to get your blogs to stand out. 

SEO can be a tricky and confusing subject. The reason most bloggers sidestep this part of blogging. But if you want to get in front of your target readers, this is something that’s unavoidable. 

If you’re in the dark on where to begin, follow the tips listed in this article.

Know Your Target Audience

Determine who your target audience is so you can write articles that will cater to their interests. Once you have defined who they are, you can get a pulse of what they want to read. And it’s not enough that you tell them what they should do, but also how to do it.

Watch What the Others are Writing About

While some bloggers get inspiration from what others are writing, refrain from doing so. This will result in having blog posts that are similar to so many. And that’s not a very good recipe for coming up with a unique article.

What you can do is monitor what others in your niche are doing. This will help you create better blog posts as you include ideas they never covered. This also allows you to put a fresh spin on what they have written to be more relevant.

Create a Blog Post That’s Easy on the Eyes

Your content should be easy to read. This adds to an enjoyable experience for your readers. It also lessens the chances of them abandoning your article after a few sentences. 

Streamline your articles to make them more straightforward, more concise, and easier to digest. Here are a few great ways to do this:

• Use headers and subheaders
• Format your articles
• Add bullet lists
• Add images or videos

Share Your Content

Writing the best content is one thing, but letting others know about it is equally important. Don’t let your writing efforts go to waste by keeping them holed in your blog site. Share your content wherever possible.

There are many platforms you can use to share your content. You don’t have to use them all, only those that your audience stays in the most. Focusing on only one or a few helps you manage them better and save you time and effort.

Know What Your Audience is Saying

Comments and feedback that readers leave on your blogs or social media platforms are excellent resources. These will help you understand what they think of your blogs and how you can improve on them. This is also a great chance to interact with them, so make sure to reply.

Write Evergreen Content

To be continually relevant, write evergreen content. These are articles that are perennially relevant. These are some examples of evergreen content:

• How-to articles
• Listicles
• Product reviews
• Tutorials

Although these aren’t fool-proof evergreen, they offer a more extended lifespan. A good example would be an article about changing a tire. This seems better and longer lasting than one teaching how to edit a picture using Photoshop. 

Final Thoughts

Successful blogs are a blend of various techniques for differentiation. Standing out from the crowd is difficult, but it doesn’t mean that it’s impossible to do. These aren’t set rules and may change depending on the situation, but it helps to know about them. Always experiment with which ones can help you the most.