Best Blogging Platforms to Launch Your Company’s Blog

Every month, more than 400 million people view over 20 billion blog pages. This is primarily the reason marketers and business owners prioritize blogging. Statistics show that companies that blog can get 13 times more positive ROIs than those who don’t. However, the web offers countless choices when it comes to blogging platforms. So how do you choose which is the best for your business? We checked out some of the more popular ones and came up with these all-time best blogging platforms. 

Why is it time to launch a company blog?

One of the biggest reasons this is the best time to launch a blog for your company is visibility. When you create content in a blog, you’re putting your brand out there where more people can see you. Here are a few reasons to start blogging for your business:

It Drives Traffic

More visitors to your website means more leads for possible conversion, which results in more sales. Each blog post is an opportunity for your brand to appear in search engines. This can translate into more website traffic and an increase in revenues.

It Helps Establish Authority

When you post blog articles that provide information, you’re establishing your business as an industry leader. Blogging is an excellent way for you to educate your readers, which can keep them coming back to your website. And who wouldn’t want additional clout to their brand personality?

It Helps Build Strong Connections with Customers

According to Forbes, customer engagement is crucial for businesses because of its many benefits. Blogging helps you do just that. It enables you to reach out to existing customers in a conversational way. Plus, it helps build trust through relevant and insightful content.

It Helps Target Prospects

Blogs may not be a direct way to market and advertise your products or services. But they can be if you do it passively. This means writing blog articles that discuss your company and the available products or services that you provide. This gives you a chance to become the solution to your readers’ problems. 

It Helps Develop a Community

Blogs allow you to share and be shared. This will help develop a community that you can engage in. Being in one can foster good relationships with your readers and build loyalty among your customers. Your blog will become an excellent channel to know your audience better to help improve your services.

WordPress.org

This is the most popular blogging platform across the globe today. Approximately 455 million websites are using it as of 2020, and this number isn’t expected to go down soon. WordPress is suitable for beginners in the blogging scene as well as the experienced ones.

Even without any skill in coding, users can personalize their blogs using the platform’s variety of features. WordPress also has the ability to rank your blog high, thanks to its useful SEO features. To wit:

• On-page optimization
• Ability to create static URLs called permalinks, blogrolling, and pinging
• SEO plugins such as Yoast, SEMRush, and Ahrefs

Wix

A close second to WordPress in popularity is Wix. According to their website, they have over 180 million users in 190 countries. While both are ideal for newbies, Wix is the better choice if you have zero tech skill whatsoever.

But if SEO is on your top priority list, Wix can give WordPress a run for their money. It has built-in SEO functionalities in its dashboard. This allows you to create content and leave it up to the platform to help you rank high. This, along with many other useful tools and features.

Squarespace

If looks are important to you when looking for the best blogging platform, Squarespace is the one. Even their homepage looks beautiful. But this platform isn’t all about good looks, as it also has everything you’ll need to create your blogs.

Its edge over the others in this list is its LayoutEngine technology. The site has grids that ensure perfect alignment when you place your images and texts via a drag-and-drop technique. The site also pulls together your pages, galleries, and other components under one platform. This ensures that your blogs and eCommerce store are working smoothly together.

Medium

While Medium’s 60 million users are no match for Wix and WordPress, it is still one of the best blogging platforms there is. Why? It has a high Domain Authority (95, according to Moz), which gives it a better ability to rank than all the platforms on this list. This is akin to ranking high by just being in the right place.

Using Medium is as simple as creating a social media account. You log in and start publishing your articles. It requires no coding skills, set up is practically nil, it’s free to use, and allows you to be in an online community of like-minded people.

Constant Contact Website Builder

From a business website and online store to a blogging platform, Constant Contact Website Builder lets you do it intelligently with AI technology. The site can help you create email campaigns, give you unlimited storage for your blogs, and access helpful tools such as logo makers.

Set up is quick and easy, you can get a highly customized website in just minutes. It does the hosting for you, so it saves you time. Its 60-day trial allows you to check out its features before making a commitment.

HostGator

Website builder, Hostgator also has a blogging platform called Gator. Some of the above platforms can be tricky for small businesses or individual bloggers who aren’t tech-savvy. With Gator, everything is designed to make it easy to blog. 

Gator has plans that offer free hosting, no ads on your site, and free advertising credits, to name a few great features. Its drag and drop editor allows for easy blog creation and site customization. It offers a multitude of themes that are all responsive and modern-looking. 

Final Thoughts

There can be more added to this list, but these are the all-time best blogging platforms for us. It helps to know what’s out there and narrow down your choices. Deciding on the one for your business becomes straightforward and uncomplicated.