22 Mar
If you are serious about growing your company, then you probably read hundreds of business tips online and offline by now. And we don’t have to reiterate how important it is to have an online presence and to get a great digital copywriter to strengthen your marketing efforts. However, most people believe that to get the best digital copywriter, one should break the bank. And they do so in an attempt to stand out from the competition.
Quite frankly, that’s absurd. As a budding enterprise, you need to stretch your budget as much as you can. And this is what this post is all about. We will share with you tips on how to hire a digital copywriter for a fraction of the cost.
And before you start typing ‘hire a digital copywriter’ on search engines, let’s first discuss what they are, what they specifically do, and why hiring one is important for your business.
What Does a Digital Copywriter Do?
For others, when they hear the term digital copywriter, the first thing that comes to their mind is someone who writes lengthy sales letters or award-winning and market-reaching texts on ads. That’s true for some professionals where they can do all of these. But others specialize in one leg of digital copywriting. Their forte could be on social media, website copy, or online ads. This is important to consider when you are hiring one for your business.
Digital Content Writer vs. Digital Copywriter
Some people think content writers and copywriters do the same jobs. While they sometimes overlap responsibilities, there is a thin line that separates them. The latter focuses on creating content that sells. On the other hand, digital content writers’ objective is to educate.
To better illustrate, think about your sales funnel. A digital content writer will work best if you are still getting leads and still introducing your product. However, as you go down your funnel, there is a need to persuade these same people to check out and purchase your products or services.
You have to ask yourself or your team the following before hiring.
- What type of writing requirements are we looking for?
- Where are we in our marketing campaign?
- Do we want to educate the market or persuade them to buy?
So, if you are going to ask us which one is better, the answer is – it depends on your current needs. But for the purpose of this article, let’s talk more about digital copywriters.
Digital Copywriter Skills You Need to Look For
When you are in the process of hiring a digital copywriter, here are the things you need to look for. That way, you can maximize their services, and there will be guaranteed ROI.
Excellent Written Communication Skills
Knowing the basic principles of grammar is already a given when looking for a digital copywriter. But in this case, you must select the crème de la crème. You need someone above average and can effectively persuade the market. You want your readers to stop and to immediately click the CTA.
Creativity
Apart from the technical skills of writing, your digital copywriter must have gallons of creativity. Come to think of it. The competition online is stiff. There are thousands, even millions of content being published every day. Without being creative, your digital copy will not stand out.
Understanding of Search Engine Optimization
Unlike traditional copywriters, those who write online must know the concept of SEO or Search Engine Optimization. In a nutshell, they should know how to include relevant keywords to their copy as fluidly as possible.
If you are not aware, using keywords on your articles could help you rank in search engines. And this increases the chance of more people seeing your content.
Knowledge of Social Media’s Best Practices
Facebook. Instagram. Twitter. LinkedIn. These platforms have different audiences, and that means your approach as a digital copywriter should vary as well. If you are to hire someone to do your online copy, pick the one who’s active on social media, or at least observant of the best techniques in each major social media platform. They need to fine-tune their writing based on the website your company is using.
Active Listener
No matter how good a digital copywriter is, if one is not a good listener, it’s hard to work with them. As much as they want to imprint their personal style in their work, they need to remember that they are writing for a market. Thus, they need to listen and use the right tone and style.
Good Work Ethics
And lastly, you must hire someone you can easily work with. They should be open to feedback and will deliver on time. As we all know, every second counts, most especially for businesses. Delays in projects could cost you a fortune.
When you use this checklist for hiring, it essentially saves you money. In fact, it brings you profit because generally, the intent of the digital copywriter is to encourage your reader to buy.
Average Cost of Hiring a Digital Copywriter
Before you offer a contract, let’s have an idea of how much you should pay for a digital copywriter.
If you are to get a full-time employee, the average salary per year is $58,465. That’s around $4,872 per month. Regardless, if you have digital copywriting needs or none, you need to pay this hefty amount.
Maybe you are now thinking of hiring freelancers as this seems to be more cost-efficient, and you only have to pay per project. Think again.
The main concern of hiring freelancers is the lack of professionalism and commitment to finish the project on time. More often than not, freelancers accept several projects for obvious reasons. But that could mean your digital copywriting needs will be pushed back in case they need to finish other tasks. We’re sure you are not willing to take that risk, are you?
Best Option for Hiring A Digital Copywriter
If you want to get the best digital copywriting materials without adding a dent to your finances, we encourage using on-demand writing services such as Content Fuel.
So what makes this different from freelancers or in-house digital copywriters? Well, for a fixed fee every month, you can get top-notched digital copywriting projects. The most affordable plan is at $389 per month, while the highest tier is $1299 for up to 20,000 words. It’s still cheaper than hiring a full-time employee. And, you don’t have to go through that tedious process of hiring. Content Fuel already does it for you as they only employ the best digital copywriters.
