05 Feb
Valentine’s day is a great opportunity to generate sales for the business. Imagine the spike of sales from people who are looking for gifts to their special someone, or just for themselves. But apart from that, companies are also spending a hefty budget to make their employees feel loved this season. And if you haven’t noticed, your email is being flooded with Valentine’s day subject lines as early as now.
That’s not surprising. In fact, in 2020, U.S consumers spent $27.4B for the occasion alone. Can you just imagine if you have a decent share of that pie? No wonder that businesses are aggressively marketing their brand and positioning it properly this Valentine’s day.
Email Marketing for Valentine’s Day
With the existence of social media, you probably think sending emails to promote your products and services is just a waste of time, money, and effort. But that’s far from the truth. Email marketing is not dead, nor will it ever be in the coming years.
While many people spend time scrolling their social media feed, we should never underestimate the power of email newsletters. If you are to evaluate one’s online behavior or habits, you would find out that the majority check their email every day. In fact, they do so first thing in the morning. It has become a part of their routine, and not using the platform means you are losing a lot of business opportunities.
Another advantage of using email marketing on this occasion is that it is more targeted and personal. There is this level of exclusivity that most people appreciate and enjoy. And with that alone, you are leaving a good impression on your market which could also help you build a loyal pool of customers.
However, sending emails with lousy Valentine’s day subject lines will not cut it. No matter how good your email’s content is, if it won’t get opened in the first place, it is already deemed useless. So before you spend hours designing your email newsletter, the same importance should be given to your Valentine’s day subject lines.
Tips When Writing Valentine’s Day Subject Lines
Let’s give you a few techniques to use for your Valentine’s day subject lines. This way, you could increase your open rates, and be able to close sales in no time.
Be Clear and Concise
You can save all your flowery words for a later time. But right now, what we need you to do is have a clear and concise subject line that your readers will immediately grasp. Be direct to the point, yet add a bit of twist. After all, many companies are sending emails this season. Make sure yours will stand out.
Use Humor
As we’ve said, those who are checking their emails would usually do it first thing in the morning. Now, who doesn’t want to start their day with a good laugh? Use humor to your advantage.
When writing Valentine’s day subject lines, you don’t have to be too rigid and serious. After all, it’s a fun and light occasion. The same should reflect in your headline.
Highlight Pain Points
From humor to pain points, isn’t that a bit absurd? Well, hear us out first.
Valentine’s day, while fun, can be exhausting for other people. They want to get the best gifts, and they wish to reserve a spot in a nice restaurant – all while finishing their tasks at work. And that’s where you can push your offerings further. For example, ask your readers if they already have gifts for their loved ones. Or maybe they want something unique to celebrate the occasion.
Instead of just highlighting your products or services, make them feel that you are solving one of their problems. That’s more effective.
Be Playful and Add Emojis
You can also add emojis to some of your subject lines. But make sure it’s appropriate. Studies show that people are likely to read more if they see emojis from social media captions. The same goes for emails.
Best Valentine’s Day Subject Lines
We have here 35 of the best valentine’s day subject lines we’ve collected over the years. Feel free to tweak it based on what you are offering, and expect leads or even sales in the coming days.
1. They Deserve More Than a Box of Chocolates
2. Enjoy 16% OFF, Enjoy Your Valentine’s Day!
3. Only 2 Days Left to Enjoy Our Valentine’s Promo
4. No Idea What to Get Her This Valentine’s Day? We Have It!
5. Last Chance to Enjoy Our Valentine’s Day Offer
6. Last Minute Shopping for Valentine’s, We’ve Got You Covered
7. Gift Ideas for Him, Find The Best Deals Here
8. Best Valentine’s Gift Guide for You
9. Valentine’s Gift Ideas That Will Not Leave You Broke
10. No Valentine Plans Yet, How About a Quick Getaway?
11. Looking for the Perfect Gift? We Have it Here
12. Brand New Collection This Valentine’s Day, Don’t Miss It
13. Don’t Forget to Give Her a Gift, Check Our List
14. Don’t Know Where To Take Her this Valentines?
15. Remember, Valentine’s Day is on Sunday
16. What to Wear for Valentine’s Day, Here are Some Ideas
17. Treat Yourself this Valentine’s Day, Enjoy Our Promos
18. 40% Off Our Items, Because We Love You
19. Your Fur Baby Needs a Gift This Valentine’s Too
20. You Still Have Time to Get Him a Valentine’s Gift, Check It Now
21. This Valentine’s Offer is Just For You
22. Out of this World Valentine’s Gift Ideas
23. Tired of Giving Her Flowers, Here are the Best Alternatives this Valentine’s
24. We’ve Picked the Best Valentine’s Gift For You
25. Forgot to Book a Restaurant? Here’s What You Can Do
26. Unique Gifts They Will Surely Love This Valentine’s
27. Reminder, It’s Almost Valentine’s Day; You Still Haven’t Bought a Gift
28. The Secret to Having the Best Valentine’s Gift, It’s Here
29. Unlock the Best Valentine’s Gift Ideas Here
30. You Deserve Some Serious Pampering this Valentine’s
31. Don’t You Just Hate Valentine’s?
32. You Ain’t Giving Her Another Bouquet, Are You?
33. Running Out Of Valentine’s Message, Get Tips Here
34. Here’s A Message from Your Secret Admirer, 50% Off!
35. Never Lose Her Again With These Gift Ideas
The key trick when you are writing Valentine’s day subject lines is to be conversational. Remember, you only have split seconds to stop your reader from putting your email to Trash. Don’t bore them with your headline.
