05 Feb
Most businesses maximize Valentine’s day to earn profits. After all, it’s one of the occasions when people are extra generous. But apart from marketing your products and services, you must also consider this wonderful time to thank those who are loyal to your brand. Instead of overly promoting your business through social media and newsletters, you can create Valentine’s day appreciation messages just for them. Without a doubt, they will also appreciate the simple gesture.
You can subtly send these messages in different scenarios. For example, you can send a Valentine’s appreciation message along with an offer or discount. Or maybe, you can send a thank-you note once they have purchased from your store. You can even surprise them with a message telling them that you are sending something for being a loyal customer. Another idea is to have a bold Valentine’s day appreciation banner right at your storefront. While the last one is a general approach, it can still amplify how much you appreciate your customers.
What matters most is that you show that you care, and you are not just after the profit. Make it a point to involve the people who made it possible for your business to thrive.
How to Write Good Valentine’s Day Appreciation Messages
If you are to write a Valentine’s Day appreciation message to your customers, here are a few things that you might want to consider.
Stay Away from Templates as Much as You Can
Of course, you can always get ideas. A template is perfect if you don’t have the luxury of time to come up with your own heartfelt message. However, most templates found online are overused and lack sincerity. It’s as if you asked a robot to write for your customers.
For some, this might not be a big deal. But if your message is an obvious rip-off, don’t expect that the recipients will read it. In fact, chances are, it will go straight to the trash folder. And if there are special promos in your message, these won’t be seen and that’s already a lost opportunity for you. Simply put, your sincerity is what will win their hearts.
Start With A Compelling Subject Line
People nowadays are too busy that if they don’t think an email is worth reading, they will just ignore it. Don’t let your Valentine’s day appreciation message be ignored. And you can do this by writing a catchy subject line.
Instead of a plain, ‘Thank You,’ you can always add a bit of twist to increase your open rate. How about something along the lines of ‘Here’s What You Get This Valentine’s For Being Our Loyal Customer.’
Use Your Customer’s Name
When sending a message to your customers, make sure to add their name. Most likely, it’s already in your database, so this shouldn’t be hard. Don’t send them an email that just says ‘Hi’ in the greetings. Address them by their name to make the message more personalized.
Make it Brief
We understand that you have a lot of good things to say to your customers. But no one wants to read a lengthy email.
It’s easy to pass judgment on your email. If your recipient sees huge blocks of texts, they would rather skip the whole thing. If possible, make your Valentine’s day appreciation messages brief and direct to the point. And if there is a need to offer promos or add details that could obviously prolong your message, you can create a separate web page and add links instead. These are more visually appealing and less of a turn-off for readers.
Personalize Your Message
This could be a challenge for companies with a huge pool of customers. Can you imagine how to send different messages to 1000 customers? Fortunately, there are tools and software where you can automate messages depending on what’s in the database or according to the recipient’s category. These messages and categories can be preset.
However, if possible, write personalized messages for each customer. Specify why you are thankful for them. Think about what they last purchased from your company. Or if they recently gave you a nice review online, acknowledge it in your appreciation message. These little things will leave an impression that you are indeed thankful for their mere existence.
Thank Them Again
And before you end your message, don’t forget to thank again. This will highlight why you sent the email, and it will have a lasting effect. Who knows if, as a response, they would purchase a new item from you. Now, isn’t that just amazing?
Best Samples of Valentine’s Day Appreciation Messages
Alright, we understand that you might be running out of time and you can’t think of a good message to send out to your customers. Here are a few ideas that could ignite your creativity.
- Today, we want you to remember how much our company appreciates you. Happy Valentine’s Day and here’s something special for a wonderful customer like you.
- Our hearts are filled with joy that you’ve been a loyal customer of our company. A small token of appreciation is on its way. Is your shipping address updated?
- We saw your review and it rocks! You don’t know how much you make our team happy. And for that, please accept this coupon as a discount this Valentine’s Day. Bring someone special to our restaurant. Show the code and get freebies!
- Our business is growing because of customers like you, and we couldn’t thank you enough. For now, please accept this coupon to get your discount.
Writing Your Own Valentine’s Day Appreciation Message
If you will notice from the samples above, it doesn’t have to be a message that will win a Pulitzer Prize. But the key here is to be genuine or sincere with your message. Think of why you appreciate your customers, and include that in your email. And, of course, a bit of occasion-appropriate images or short videos will not hurt too.
When running a business, remember that it’s not just about earning. You have to consider your customers as a crucial part of your ecosystem. Take care of them, show them your appreciation. It doesn’t have to be grand. Even small promotions and a Valentine’s day appreciation message can go a long way.
