Ad Copy Examples that Generate Clicks in 2020

If you are one of those business owners and managers who are not familiar with the best ad copy examples, this post is what you need. We understand that writing an ad copy is not an easy task, most especially if you do not have the right experience. However, using a guide and looking for inspiration can certainly help. 

What is an Advertisement Copy? 

But before we discuss the ad copy examples, let’s define what an advertisement or ad copy is. Basically, it’s a content where you persuade your readers to take the next steps. The most successful ad copies can even influence a buyer in just a few seconds. 

It’s important for a business to curate quality ad copy. For one, it helps your business to stand out. Thus, brand awareness sparks. If you are consistent in providing a good ad copy to your readers, it can eventually bring profit.

If you have an online store or managing an e-commerce business, a great ad copy can instantly grow your sales. They will pay right then and there.   

Also, any marketing material you use for your campaign represents your brand. If your ad copy is interesting enough, professionally written, and at times, witty, you are leaving an impression of the quality of products and services that you offer. 

The next question you probably have is, how long should my ad copy be? 

It doesn’t matter if it is a short or a long ad copy. This depends on the nature of your business. But what’s important is how you write it. According to experts, people will read lengthy advertisements IF it is nicely written.  

Companies with Great Ad Copy Examples 

Now is the time for some inspiration. Which companies have the best ad copy examples in 2020? These 10 brands exceed our expectations. 

Uniqlo 

Uniqlo positioned its brand differently as it offers not just clothing but comfort as well. Their copy says it all. The approach was simple, easy to understand, and no-frills. It suited the market they cater to. It definitely targets a market that values simplicity and practicality.

Oftentimes, you can use this approach when writing your ad copy. This is effective, most especially for online advertisements where visitors only have a few seconds to read.  

Dropbox 

If you want, you can take Dropbox’s approach when creating your own copy. They did a great job by promoting work efficiency and minimizing interruption. We all know how important rhythm is when we are working, and dropbox used it to convey their message.   

Samsung 

With all the devices and appliances they offer, it’s almost impossible not to know the brand. But even with their popularity and industry-standing, it is evident that this company invests in a great copywriter. The words are simple yet powerful. It makes you want to buy a vacuum cleaner that looks otherworldly. That’s how effective their ad copy examples are. 

Kronos 

You can also use Kronos as an inspiration for your ad copy. It provides a strong promise to its clients, without overdoing it. In just a few sentences, they were able to deliver what their company can do to help your business. And by doing so, you will be interested to find out more. 

Mastercard 

This is one of the ad copy examples that would make you want to know more. In this technique, you are not giving everything to your readers. Instead, you tease them so they will be compelled to click the link or button. Mastercard did a great job here! 

Slack 

Most people use Slack for work. But you know what, it’s justifiable. Slack also has a team of amazing copywriters. Just take a look at their ad copy from their home page. There’s no need to oversell their service. Just tell your potential clients the benefits of your products or services, and you are good to go. Remember, when writing an ad copy, you don’t have to highlight the features. Instead, amplify the benefits. 

The Cheesecake Factory

We have to give credit to the images used for The Cheesecake Factory’s ad copy examples. But of course, the texts did the heavy lifting. You don’t necessarily need to be profound when writing an ad copy. However, you need to understand your core business so that you can relay the same to your readers. 

Airbnb

Airbnb deserves to have a spot on our list. They use a direct language and it’s easier to understand what they are offering. In the example, you can already figure out that they are looking for people to host different travel experiences. And to make it more appealing, they highlighted the potential earnings you can get from it. The words they used are conventional, perfect for those who are laid back and just want to enjoy what life has to offer. 

Carmax 

Most of us are in a shelter in place mandate and obviously, we can’t go out. But that doesn’t mean we can’t purchase a new car. Thanks to Carmax, it’s now possible. Their ad copy is brief but it’s enough for you to click that button and learn more. 

Delta Airlines 

Lastly, Delta Airlines has given us a great ad copy example as seen from the screenshot. It shows that they care for their travelers and that they are always ready to help. You can use this style and be more personal with your clients.  

Using Humor in Ad Copy 

Most of us would agree that using humor can increase the effectiveness of an ad copy. But if you are going to take this direction, you have to be careful. You need to understand if your humor is already borderline offensive to other groups. 

It’s crucial that you ask a team to read your proposed ad copy before publishing it. Otherwise, it can be the cause of bad publicity for your brand. And as we all know, having a bad reputation can be magnified in social media. Other people can ruin your business. So you really have to be cautious. 

Conclusion 

An ad copy is important to generate sales for your company. But before you get sales, your ads must be clicked first. If you are still having a hard time coming up with your own ad copy examples, then hiring a professional team can ease that burden. Fortunately, there are writing services you can get online. Just make sure that they deliver fast, are of quality, and will not kill your business with their overpriced rates.