Article Rewriting: Is It Worth Your Time and Should You Do it?

Have you ever thought about giving an old post a new spin? No, we’re not talking about article spinning, but we’ll delve into article rewriting. For one, although used interchangeably, spinning, and rewriting are both different. The former involves using word and phrase substitution to create a new sentence with the same meaning. The latter, on the other hand, involves an article overhaul.

Article rewriting takes one old post, picks out the most significant concepts and ideas from the source, creates a new outline, and writes the new article from a different angle. The most crucial thing about article rewriting is that the structure, value, and presentation should differ. Last but not least, the main idea or gist of the source content must be the same.

So many advertisers and writers ask: Is article rewriting worth it? Read on to learn more about the benefits and tips on how to create better rewritten articles. 

Reasons Why You Should Rewrite Articles

Article rewriting may put a writer in a bit of a dilemma. Some people think that rewriting articles is merely copying the source content. And they couldn’t be further from the truth. Article rewriting is getting the source article’s main ideas and facts and rewriting it differently. 

And there could be several reasons for this. One, whether you’re rewriting your old blog post or a competitor’s evergreen post, rewriting improves the content quality. Secondly, rewriting articles can generate various traffic from different channels. You can rewrite articles related to the different audiences’ points of view, principles, or values. 

Last but not least, rewriting articles is important, especially when there are only a few sources online. Rewriting those articles can contribute to more sources for readers to enjoy. 

Benefits of Article Rewriting

Now that you know why writers spend effort on rewriting an old blog post or a competitor’s cornerstone content let’s discuss the benefits. 

• Creates different versions. Since article rewriting entails taking the source’s main ideas and giving it your own twist, the new article becomes unique. 
• Better quality content. When you’re rewriting an article, you spend more time on research for additional information. You can expound on whatever ideas or facts you pick out from the source article. Overall, your article will become an even better one because it’s more thorough. 
• Extracts more value. If you have old blog posts, you can extract more value from them. Some industries, like technology are constantly changing. And when you have a new perspective or tech trends you want to include, this gives your article more value.
• Attracts more readers. If you have old evergreen blog posts, rewriting them could freshen them up. This could attract more readers, especially if the newly added information is relevant to your new followers.
• Gives underperforming blogs a new life. If your old blogs didn’t sit well with your audience, you could rewrite them to give them a new life. However, make sure you know what areas need improvement and recreate it to pique the readers’ interests more.
• Improves SEO ranking. Updating your old content is great in the eyes of Google. This tells Google that your content is more relevant. In turn, you’ll gain credibility and possibly outperform competitors’ old content. 

Article Rewriting Tips You Must Try

Remember that article rewriting isn’t considered plagiarism. As long as you add different titles, subheadings and diversify structure, it’ll seem like it was never rewritten. On top of that, here are article rewriting tips that you must do to ensure you create a stellar piece:

1. Create an outline

The only way to ensure that your rewritten article is entirely different from the source is to create an outline. First, read the original content over and over again. This will enable you to get the gist of the article. Then create an overview of the most critical points you want to cover in your new article. Once you have an outline, it’ll be easier to research on additional information and make the article more valuable.

2. Write a compelling intro

Once you know how you want to rewrite the article, write your content’s angle in the introduction. It can be in the form of a question or statistic — anything that tells the readers what the article’s edge is. More importantly, make sure the first sentence is compelling enough to make readers read until the end. 

3. Express yourself

When you’re taking ideas from an original content, you may agree or disagree with some of them. One way to put a unique twist on your article is to express yourself. Share your thoughts, feelings, suggestions, or other facts you know that aren’t in the original content. Sharing your opinions makes the article solely yours while still keeping the old one’s most significant parts.

4. New title and subheadings

This is a no-brainer. Of course, you would have to give the article a new title to avoid plagiarism issues. Also, care to change the subheadings as well. More often than not, rewriting a competitor’s blog post means the article is on search engines’ first pages. When you have very similar subheadings, it can make people wonder if yours was copied. 

5. Include valuable images

Refrain from uploading stock images into the rewritten article as it doesn’t add up to its value. Graphics are always an excellent way to create better structure. That said, ensure you include infographics, charts, graphs, real-life examples, and screenshots.

6. Create a different structure

To reiterate, the new rewritten article from a source content should contain a different structure. When you plan out a different structure, it changes the whole presentation of facts, ideas, and concepts. Overall, your article will have a new and fresh tone. 

Wrap Up

Article rewriting is beneficial for evergreen posts and underperforming blog posts. Moreover, rewriting your competitors’ blog posts will also ensure you stay on top of the game. And since content writing is a difficult undertaking, it’s recommended to entrust this task to the experts. If you’re looking to publish content regularly, subscribe to Content Fuel. They offer a number of blogs at an affordable fixed monthly rate. Sign up to know more about creating content seamlessly with reliable, professional writers.