Have you ever come across an advertisement that made you stop and think, wonder, or even laugh? That precisely is the goal of writing a brilliant ad copy. Besides simply directing people’s attention to the brand, you’ll also want to contribute to people’s experiences by appealing to their emotions or giving them something to ponder
Have you ever wondered how bloggers get to write about what they’re passionate about and make money out of it? With blogging gaining traction over the past decade and a half, more and more aspirants are looking to learn how to write a blog and make money out of it. In fact, stats tell us
If you’ve been monitoring ad trends over the past few years, then you probably know that it’s constantly evolving and ever-changing. In fact, not keeping up with the trends and applying ad copy best practices can result in a low return on investment. With advertising placement coming with hefty price tags, applying outdated strategies is
Think back to a time when you saw an ad on social media that made you purchase a product or service. What is it about the ad that convinced you? And more importantly, how did the ad capture your attention and sustain your interest? Whatever your answer is, there's a big chance it's the ad copywriter's creative
For writers, nothing is more intimidating than a blank, white page staring right at you. What do you fill it with? And how do you organize your thoughts so that it makes sense to your readers? Often, writing websites poses a whole new set of challenges. With a world of information right at their fingertips,
Given the choice between a recorded voice prompt and talking to an actual human when calling a hotline, which one would you prefer? If you’re like most consumers, you’ll probably go for the latter. Applied to written content, humanizing info and instructions is exactly what technical copywriters do. It does so by getting rid of hard-to-understand
When something huge happens in your life, how do you announce it to people you know? Chances are, you’ll post about it on Facebook or Twitter and wait for a wave of likes and comments or replies. If your business is launching a new product or rebrand, however, a mere post won’t cut. If you want
Though multi-tasking entrepreneurs are common these days, it pays to delegate tasks to experts. Not only does it ensure time efficiency, but it also equips the business with high-quality assets. Take copywriter companies, for example. You don’t have to go through writing and marketing courses to have effective copies that generate leads and convert. All
Businesses use it to build their credibility. Influencers employ it to increase their following. Without a doubt, SEO blog writing makes it possible to reach more people and establish a brand. And if you’re looking for ways to use search engine optimization to grow your venture, you’re already a step closer to better online publicity.
Many starting entrepreneurs try to do most of the work by themselves - from product development to sales marketing. After all, the goal is to minimize expenses while the business gains ground. However, one shouldn’t underestimate the significance of hiring a copywriter for business. It could be the missing puzzle piece to amp up your
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