With almost all consumers browsing the internet for information, content marketing has become a strategy no business should go without. Statistics tell us that producing excellent content gets three times more leads than paid search advertising. This data provides exciting possibilities for marketers and entrepreneurs. You don’t have to spend a small fortune on advertising to
To have an elevator pitch planned out is to be prepared for any opportunity that might come your way. An elevator speech is a short speech that can be about who you are, what you do or any idea you want to raise to a specific person. It’s called so because of its length. The
Not all writers have the privilege of a regular platform to publish their works. Yes, blogs and personal websites can be avenues for putting a piece out there. However, having a story picked up by a well-known publication, book publisher, or production company allows a story to inform more people and cause a more significant
If you’ve been trying to learn about marketing your business online, there’s a big chance you’ve come across the term, SEO marketing. SEO basically means search engine optimization, defined by Fremont College as “the practice or process of earning free traffic from the non-paid section of search results on search engines.” To make it simple,
In today’s digital world, a business’ website is one of its most significant assets. Through it, a venture lays out its story, strengthens its brand identity, and fosters a community of supporters. Aside from website design and images, website copywriting is one of the most crucial components of a compelling site. Just how important is copywriting,
Being a writer may not be as romantic as what stereotypical descriptions paint it to be. How we wish we could channel our inner Ernest Hemingway or William Faulkner anytime we want. We'll sit down in front of the typewriter (or computer) with a glass of absinthe or whiskey on the side. Then we let the
Be it a wedding, a birthday party, or a corporate celebration - there will come a time in your life when you’ll have to deliver a message in front of people. For people not fond of public speaking, the thought of addressing a crowd can be a harrowing prospect. But with the right preparation and by
Social media has become an invaluable marketing tool for any business - from startups to industry institutions. Out of all the social media platforms, Facebook has proven to be the most useful site to promote a brand and keep the community engaged. Why is it essential for a business to make the most out of the
Marketing communications is one of the most important aspects of any business. Even if you have the best lineup of products or services in the market, it would be hard to get abundant sales without a sound communication strategy and tactics in place. Marketing writing is one of the most common techniques used to encourage
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