Whenever you visit a company’s website, it’s inevitable to see a ‘BLOGS’ section on the menu. Since content marketing is moving mountains in terms of raking in more sales, a company blog is also a part of content marketing that’s as powerful as other advertising mediums. That said, more and more companies are delving into
If you’ve been in the writing niche for a while, you’ve probably read a feature news article or two. While writing runs the gamut of a range of topics, feature writing is no different. So how is feature writing different from blog or content writing? The main ingredient is in how it dwells on the
If you’ve been immersing in the digital world, I’m pretty sure you’ve come across blogs that influenced you one way or another. That’s because more and more brands are delving into web writing to gain online exposure. HubSpot claimed that blog writing could increase revenue by 13 times more! Sounds easy? Yes, but not if you’re
A business’s copy can have an equally powerful impact on buyers. Just like how the top salespeople in a company can seal the deal in minutes, a written pitch can be as persuasive as a verbal pitch. While blog posts lead consumers to purchase a product or service, B2B writing is relatively different. In fact,
Whether you’ve failed in your current marketing technique or just about to whip one up, you’ve certainly come to the right place. This article will give you an all-encompassing guide to a powerful content marketing strategy. So why content marketing, you ask? Despite 42 percent of marketers saying that content marketing gives them a boost
You might think LinkedIn is another run-of-the-mill social media platform just like all the others. I hate to break it to you, but it’s not. LinkedIn sticks out like a sore thumb when it comes to social networking. Why? Because instead of the typical connect-engage-expand social media networking goal, LinkedIn transforms your life’s career goal into
With over 500 million active users, Instagram has become a powerful tool in improving social media presence. For brands, it’s essential to accompany your superb photos with engaging Instagram captions. On the other hand, good captions for Instagram posts can also benefit personal Instagram accounts. Overall, quality and captivating photos, coupled with compelling captions for Instagram
Marvin H. Swift, a professor, and master of industrial and technical writing, once said, “Clear writing means clear thinking.” Bridging the gap between businesses and customers, business writing is a powerful way to elicit a favorable response for businesses. So what does business writing entail? From the internal emails within departments to the business plans and
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