Some marketers think that publishing content is enough. And posting regular blogs on your website can reel in more readers. We hate to break your bubble, but that’s not going to cut the mustard. After you publish your content on various channels, you need to establish a robust content distribution strategy to reach out to
Content strategy and content planning must work in tandem. Without one or the other, your content marketing is futile. However, many entrepreneurs and marketers think they’re the same. Although both these steps work towards the same goal, these terms have nuances. And in this article, we’ll focus more on content planning, their differences, and how
Email marketing is still effective, but only if you can make your readers open your message. Unfortunately, this doesn’t happen often. According to Epsilon, around 59% of new subscribers will not open your emails. That’s a huge share of the pie. But if you want to change the statistics for your email marketing, you must
Not all ads are compelling, interesting, or impressive. After all, we view thousands of ads in a day. Some we’ll ignore, while some others we’ll take time to view or pore over. That’s the case for print ads. Some print ads may not be impactful. In some cases, no matter how controversial or brilliant, it
Creating content is important, but without knowing your team’s content marketing goals, your write-ups could be useless. Before you even draft your articles, posts, and captions, it is a must that your team has already established what you want to achieve. That way, you can fine-tune your words and approach to make your content compelling.
Being a marketer means wearing several hats on the regular. But did you know that being a mind reader should be one of them? Yup, that’s what you’ll be doing if you want to take on efforts in line with user intent. Without a doubt, understanding user intent is a crucial factor in SEO marketing.
When you are writing, most especially for marketing purposes, you must remove useless words that could weaken your writing. Come to think of it. How will you persuade readers to try out your products and services if your copy is weak? Over the years, we’ve seen many write-ups, captions, and even website content that contain
Video and television ads may present emotion better to evoke feelings through audiovisual means. But print ads can also do that. What makes emotional print ads effective is not only the design but the copy as well. It can tug at your heartstrings or make you angry or fearful. And if you plan on doing
When it comes to digital marketing, staying on top of trends and having a solid content strategy isn’t enough. Besides these efforts, it’s also crucial to take note of essential content marketing metrics. By looking at the right metrics, you can gauge if your tactics are working well and pin down the aspects you need
Writing blogs can be fulfilling both for personal and business purposes. Once you hit the publish button, you would want people to read them. But with over 600 million blogs around the world, getting noticed can be near impossible. What you need to do is promote your blogs. Here are 20 content distribution channels that
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