Why You Should Repurpose Blog Content

Known marketers use different approaches to reach their target audience. Social media sites like Facebook, Twitter, and Instagram, are three of their biggest platforms. Most don’t realize, however, social media isn’t the only way to capture more leads and convert audiences. When done right, blog content and other marketing strategies such as email and video can attract audiences and earn traffic.

However, marketers don’t settle for blogs. They also use blogs and distribute their articles to different audiences through other means. That’s repurposing your blog content.

In this article, we discuss the importance and benefits of repurposing content and five tried and tested ways to do so.

Why You Should Repurpose Content?

You don’t want high-performing blog content to be sitting and collecting dust. It has the potential to branch out in different types of content. If you want more people looking for you, you should use your content and get discovered.

Attract More Audiences

You, your agency, or your company don’t want to rely on a single type of content. While blogs can convert audiences, you need to target audiences in the content they prefer consuming.

Some would prefer to watch a video of your how-to guides. Sure, you’ve got photos on how to install furniture or clean a car. But videos can further visualize and show each every step that some could miss in a photo or written narration.

Maybe you or your employee hosts a podcast. You can consider that as one of your avenues. It’s not as popular as most content found on the internet, but it’s still worth considering. After all, you can share a link to the podcast and interested people will listen.

You can generate more traffic to your social media platforms or websites through presentations. 

Consider that your target audience consumes content in many different ways and platforms. That way, you can expect more traffic coming into different platforms, and lead them to your website or blog.

Get Extra Income

Blogging can generate revenue for your company or clients. Aside from selling your blog’s ad space and doing affiliate marketing, you can benefit when you reuse your blog content in different means.

But blogging isn’t the only way you can get some extra money. Plus, it will make your investment in different platforms all worth it.

Since you can repurpose your blog content into video, you can earn some money from ads. Advertisers can place their advertisements on any of your videos

One of the most popular ways of getting revenue from ads is when your reader clicks on the ad then the advertiser pays you.

Another way is if you have enough content to make it a webinar, then go for it!

You can choose to integrate your webinar through your website or put your class up on UDemy. The pricing of the webinar depends on you. If your subject or topic is something worth teaching then, you should do it.

Repurposing your blog through other means and monetizing it can help your business in the long run.

Optimize Your Content Calendar

A content calendar is a must for all content marketers. Planning your content ahead of time and identifying any issues are two of the most important reasons for having a content calendar. Without it, your marketing strategies will go in vain.

Through the content calendar, you can determine the types of content you want to publish in a year. Photos, infographics, videos, and ebooks are some of the content you can add on your content calendar.

You can identify similar content to curate, allowing more room for other types of content for publishing on your editorial calendar.

Your content calendar can also act as your guide to which content you think can be repurposed as well. That way, you can plan a different content type to one of your blogs, articles, or videos and plot it in your content calendar.

How to Repurpose Your Blog Content in Five Different Ways

Content marketers can repurpose their content 100 times over. Each time, marketers may discover something new.

Remember, there’ll be an audience for every type of content.

You need to understand, though, which types of content would be better suited for you and your business. It requires a great deal of observation to figure out the content that will receive high engagement.

Listed below are the top five high performing content that you can jot on your editorial calendars in one year.

Infographics

Infographics are one of the most popular options to repurpose your content. According to a Demand Gen report, by using infographics your web traffic can increase up to 12%.

Since infographics are visual, the audience or readers can scroll or skim to the most important points. Many readers skim content anyway. So, make sure in your formatting to highlight the necessary data that would catch their eye

If you opt to go for infographics, you need to emphasize data or statistics. It shows that you’ve done your research.

When your blog post is more qualitative, then that’s fine. You can choose to work on other infographic styles like:

• Informational
• Hierarchal
• List

If you can create an infographic that’s engaging, the better. People can share that content with their network. Also, some sites use infographics to support their points. Or maybe it’s well-researched that some would take notice. Infographics tend to go viral.

Videos

Most people on the internet consume content through videos. It’s one of the most engaging types of content that can aid the customer in purchasing your product or availing your service.

Many marketers find the value of video marketing because of their conversion rates, brand awareness, and customer engagement

How-to videos are a prime example of repurposing blog content. How-tos can provide more information about your product or service. It can be an introductory video for your potential customers.

Video marketing isn’t only how-to guides. You can use testimonials, interviews, events, and demo videos.

In terms of capturing leads and converting them into customers, also go for testimonials and demo videos aside from how-tos. It helps them get context and enables them to make decisions to move forward with your company.

You can increase traffic in videos by adding your brand logo on the video and adding links to your website, web pages, and even your blog on a description box.

Ebooks

Most marketers use ebooks to repurpose their blog content. They can compile all similarly written blog posts into one file. It allows the reader to learn more about the topic and can persuade them to do something in return as well.

To compete with other marketers, why not make your ebook free. After all, many people love free things. As an added tip, before you let them download an ebook, make your reader fill up a form with their address and other details. That way, you can capture them through email also.

If you think your ebook can give your revenue, that’s possible too. You can consider Amazon Kindle Direct Publishing, where other marketers also publish their work. In that way, you can generate more views not only through Amazon but to your site as well.

Email Marketing

Email marketing is one of the most overlooked approaches in repurposing blog content.

Many find that through email marketing, marketers earn more traffic and leads. By attracting new customers or leads, they can guide their target audience through sending introductory emails and frequent email newsletters.

That’s why you should consider email marketing as a way to reuse your content.

For starters, most email newsletters contain curated content that you may have missed or want to get more information about. 

Some marketers use email marketing software and use triggers whenever someone subscribes. That way, from the start you can already distribute your repurposed content.

Of course, give your readers an option to unsubscribe if they don’t want their inboxes filled.

Email marketing isn’t limited to newsletters. You can send photos, promotions, and blog posts. From there, you can change up the content of your email newsletter from time to time.

Webinars or e-courses

Some experts use webinars or e-courses as a way to repurpose their content. It’s also another way for companies, individuals, or marketers to earn some money.

If you’re in the business of educating or informing people, webinars or online courses are a good option to consider. If you have an ebook, you can use that as your lesson plan and give your readers or audience a free copy just in case.

To make your course or class more engaging, test your audience’s skills. It helps assess if your target audience or readers understand your lessons.

Key Takeaways

Many content marketers practice repurposing blog content to optimize traffic and get more leads and conversions. Businesses can also benefit from repurposed content by generating more revenue and effectively planning content throughout the whole year.

As such, it’s important to branch out blog content through different approaches. That way, you’re not lagging behind competition but you’re getting the most out of your content marketing strategy.