Every restaurateur knows that the only way to garner more orders is by creating an impeccable menu and advertising copy. And food copywriting is unlike any other type of copywriting in different industries. The writer must describe the food in a way that touches the consumers’ sensory perceptions. And this is the reason why food
There’s one reason why entrepreneurs and marketers hire someone for copywriting; writing is hard, and not everyone can do it. You may have topnotch business skills, but writing a single-line copy for your ad may rack your brains out. But before you hire a copywriter, knowing the right copywriting pricing means you’re getting value and
If you have a couple of content strategies in place, a press release must be one of them. Although a press release holds a different format than ordinary blogs, the impact is just as impressive. That’s if a professional press release writer writes it. But what is a press release, and how is it different
The power of good copy can increase your conversion rate by 113 percent. But before hiring a copywriter, entrepreneurs should know how to differentiate an experienced copywriter from a newbie. Sure, the neophyte could possess a creative writing flair and perfect grammar skills. But these two evident skills should be a given. What you should
If you go to your promotions inbox and check out your mail, you’ll probably find a ton of marketing emails. Some of them may be good; others may be bad. And some are just plain awesome - and you want your emails to fall under the last category. According to statistics from the Data &
Experts say that by 2040, 95 percent of purchases will be from eCommerce stores. That’s because online shopping offers us convenience and hassle-free experience. And it’s no surprise why there is a surge of eCommerce stores in the market. But with such a cut-throat competition, how can a new eCommerce store stand out? This is
You already know that selling a product or service to a consumer (business-to-consumer or B2C) involves considering the customer’s needs and goals. However, this approach won’t be enough if you’re selling to another business (business-to-business or B2B). Because it requires a whole new approach, many ventures choose to hire a B2B copywriter to do the
Facebook reported that they see a rise in daily active users. That means, it’s the perfect opportunity for companies to advertise because they can reach hundreds and thousands of users. That’s the thing since companies know people can view and click on their ads, you might have the challenge of standing out from your competitors.
Before you hire a press release writer, it would be of great help to know how to write one. Plus, you must also understand what traits you need to look for. That way, you can easily trim down the candidates and be able to work with the right person. But before we dive in, let’s
You have a lot of writing requirements and you decided that hiring writers is the best solution. That’s a great move! Remember, you don’t have to do everything on your own. To become more efficient, you can always get help, specifically from content writing services. However, it doesn’t mean you have to hire the first
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