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Social media has become an invaluable marketing tool for any business - from startups to industry institutions. Out of all the social media platforms, Facebook has proven to be the most useful site to promote a brand and keep the community engaged. Why is it essential for a business to make the most out of the

Marketing communications is one of the most important aspects of any business. Even if you have the best lineup of products or services in the market, it would be hard to get abundant sales without a sound communication strategy and tactics in place. Marketing writing is one of the most common techniques used to encourage