Customer testimonials are an essential part of every website. Believe it or not, your clients will always search for "reviews". However, if your website does not have this section or page, it will go to a third-party resource. What better way to showcase your product or service than to have a dedicated space for real-life
Did you know that there is such a thing as a landing page optimization strategy? Yup, it's true. And instead of seeing it as one more strategy to think about, look at it as another excellent opportunity to convert. According to statistics, long landing pages have the ability to up your generation leads by 220%. Proof
A good sales copy can make or break your business. And that is why it is critical that you find a credible writer. Even if you spend thousands of dollars to promote your brand or to place it on billboards, a lousy sales copy will get you nowhere. Now, this post is intended for business
If you are serious about growing your company, then you probably read hundreds of business tips online and offline by now. And we don’t have to reiterate how important it is to have an online presence and to get a great digital copywriter to strengthen your marketing efforts. However, most people believe that to get
Many businesses focus on promoting themselves on platforms like billboards, social media, websites, and email. And while these current channels provide higher visibility, there’s one other platform that you might miss out on. News outlets. Of course, you want good press for your business. And the best way to go about that is through feature
In this digital age, brands fully take advantage of producing quality content. Since content writing is one of the top marketing strategies, every company is searching for the best-suited writer for their brand. The hunt for the most skilled content writers often ends up on online freelance websites. However, not all people know that there
Although writing about trends brings fast traffic, its popularity is only short-lived. If you’re planning to bring in consistent engagement to your website, you need to regularly produce evergreen content types. First time hearing about evergreen content? Let’s discuss its importance and why you need to include it in your content strategy. What’s Evergreen Content?
Unknown to many, social media copywriting is a challenging task. There's nothing wrong with writing it yourself, but there's a reason why people leave it to the pros. According to Content Marketing Institute, 73% of companies hire professionals to craft their content strategy. This data shows that copywriting is a serious business. If your writing
For most businesses and bloggers, keyword research is an ongoing process. It doesn’t stop when content is published. Marketers know they need to find related keywords to drive traffic to their site. They don’t settle for the primary keywords that made them rank high on search engines. That should be the same for your niche.
You can be the most exceptional content writer or marketer with the best content marketing strategy. But without a proper content distribution plan, your content marketing efforts will be futile. Some advertisers think that promoting content on social media alone is sufficient. However, with over 4.4 million blog posts getting published daily, the competition is
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