Tips to Increase Engagement for Your Business’ Facebook Account

For most users, Facebook is simply a social media platform to voice your thoughts, post selfies, or share funny cat videos. For entrepreneurs, though, Mark Zuckerberg’s venture is more than a virtual socializing tool. Facebook can be used as an invaluable source in growing a brand, maximizing sales, and fostering an engaged community. Entrepreneurs and marketers do this by creating engaging Business Facebook posts.

The Importance of Business Facebook Engagement

According to statistics, 74% of Facebook users visit the platform daily, making it second to none when it comes to log-in frequency, besting Snapchat, Twitter, Instagram, and YouTube.

The same study shows that 96% of users access Facebook on their mobile devices. This means, Facebook is the go-to social media channel for people who are always on-the-go.

These facts go to show that utilizing business Facebook for marketing nowadays isn’t just an option. But it’s also a requirement to thrive and compete with other brands.  

With the right plan and execution, Facebook posts can be your most powerful tool in maintaining an engaged community of supporters who advocate for your brand.

10 Business Facebook Post Ideas for Community Engagement

Here are 10 post ideas you might want to implement to maximize the social media platform for building an active niche. 

1. Post when your followers are online

In social media marketing, timing is everything. It’s best to time your posts systematically and strategically to maximize exposure, reactions, and engagements. 

Always stay ahead of the competition by connecting with users first. Ensure that you use a social media calendar to automate your post. That way, everyhting will stay on schedule.

According to studies, the best times to post on Facebook would be the following: Thursdays and Fridays, 1 PM to 3 PM; Thursdays at 8 PM; and 1 PM to 4 PM, late into the week and on weekends. 

However, post engagement could still depend on your audience. It’s best to experiment with post timing to determine the best strategy and do what works for your community. 

2. Ride the trends

Social media is all about diffusing trends. Make your brand relevant to the eyes of your audience by relating your posts to trending topics.

It’s essential to review your audience’s demographics and psychographics to know what trending topics might appeal to them. Sports fans, for example, might relate with posts about seasonal leagues. Also, film buffs might be able to relate more about upcoming movies or awards ceremonies. 

Last but not least, do competitor research and see what your competitors gain the most engagement from.

3. Get personal 

The best way to get to the hearts of your audiences is to show them that your business is more than just a venture working to generate income. To do this task, you need to show the human side of your business.

Get personal with your posts by uploading behind-the-scenes photos of your team in action. If your office has a fun tradition like themed-attire-Fridays, go on and share the laughter with your community.

Adding a little spontaneity to your posts can help clients feel that they’re included in your circle. This also makes them feel closer to your brand.

4. Don’t be afraid to have fun

Maximize exposure by posting memes, videos, photos, and other content that would tickle your audience’s fancy. Or pique their interest so they would want to share it on their wall.

If you’re hesitant about posting something funny for the fear that it might not be in line with your followers’ humor, go the other route and share something inspiring like quotes or short anecdotes.

5. Ask your followers

Another tactic to making your audience feel that they’re part of your community is by consulting them with some business decisions. 

It doesn’t have to be a big decision. Something as simple as what new ice cream variant would your customers want to be featured as the flavor of the month can already get engagement. 

You can also create a poll to know which of your product variants (e.g., color, size, model) are their favorite. Aside from activating your audience, this type of post can also get invaluable feedback you can use to improve your business.

6. Experiment with frequency

As with timing, the optimal frequency of posting on Facebook can vary depending on the expert you’re talking to.

According to a study, it’s best to limit posts to a maximum of two per day. Anything higher than that can jeopardize your marketing strategy. A minimum of three posts a week is essential to make your brand look active and relevant. 

7. User-generated posts

Encourage community engagement by calling for user-generated photos or videos and posting them on your page. Also, involve your customers. Involving them will make them feel as though they’re welcome and part of the community and in turn make them more loyal/interested in following your brand.

Dunkin’ Donuts utilized the effectivity of this social media marketing tactic during their Halloween 2018 promotion, hashtagged #DunkinDressUpContest. The coffee and quick restaurant chain launched a costume contest and asked followers to use the brand as inspiration for their Halloween garb. 

Many Instagram users flocked to post their photos sporting donut and coffee costumes for a chance to win $1,000 and a year’s supply of Dunkin’ Coffee.

8. Encourage users to comment

Encourage users to be active in the comments section by bribing them with an enticing prize! A bookstore, for example, might want to launch a contest asking followers’ to describe their favorite book. Increase brand exposure by asking entrants to tag a friend or more in their comments.

9. Provide value

Enrich your followers’ minds by providing value through your regular posts. You can do this step by sharing inspiring or entertaining articles relevant to your products, services, or industry. 

Better yet, create original content focused on matters your community genuinely cares about. Not only will it help increase your brand’s exposure, but it will also open up discussions and discourse. 

10. Include brand images with your logo

Make your posts truly yours by branding them with your logo or brand colors. This practice would allow your audience to recognize posts and associate them with your brand automatically. It would also be an excellent step to increase your brand’s visibility, should your followers share your posts.

11. Post blogs regularly

People use social media for 3 reasons: to be entertained, to be informed, and to connect. Blog posts have the potential to do two of these. That said, ensure that you post valuable blogs regularly to become an authority in your niche.

Conclusion

Using Business Facebook can undeniably move mountains for your brand. If you know what makes your audience tick, it’ll be easier for you to communicate with them through compelling blogs posts. Try these ideas and see your followership surge in no time.