To have an elevator pitch planned out is to be prepared for any opportunity that might come your way. An elevator speech is a short speech that can be about who you are, what you do or any idea you want to raise to a specific person. It’s called so because of its length. The
A business’s copy can have an equally powerful impact on buyers. Just like how the top salespeople in a company can seal the deal in minutes, a written pitch can be as persuasive as a verbal pitch. While blog posts lead consumers to purchase a product or service, B2B writing is relatively different. In fact,
In today’s digital world, a business’ website is one of its most significant assets. Through it, a venture lays out its story, strengthens its brand identity, and fosters a community of supporters. Aside from website design and images, website copywriting is one of the most crucial components of a compelling site. Just how important is copywriting,
You might think LinkedIn is another run-of-the-mill social media platform just like all the others. I hate to break it to you, but it’s not. LinkedIn sticks out like a sore thumb when it comes to social networking. Why? Because instead of the typical connect-engage-expand social media networking goal, LinkedIn transforms your life’s career goal into
Writing a newsletter creates a connection with your customers through emails. It shows how much you appreciate your customers through promotions and keeps them updated on your brand or start-up. If you’ve just decided if newsletter writing is right for your start-up, it’s good to get the basics on how to write a newsletter. Many start-ups
Marvin H. Swift, a professor, and master of industrial and technical writing, once said, “Clear writing means clear thinking.” Bridging the gap between businesses and customers, business writing is a powerful way to elicit a favorable response for businesses. So what does business writing entail? From the internal emails within departments to the business plans and
Communication is an integral part of a business’s workflow and structure. Meetings, press releases, and newsletters are some of the commonly known communication mediums in a business. Perhaps, nothing beats business emails, which is used in daily work situations. According to Radicati, an employee sends around 40 emails a day. Despite the sending frequency, many
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