Email Marketing

Email marketing is still effective, but only if you can make your readers open your message. Unfortunately, this doesn’t happen often. According to Epsilon, around 59% of new subscribers will not open your emails. That’s a huge share of the pie. But if you want to change the statistics for your email marketing, you must

If you are using email to market or promote your brand, knowing the email copy best practices should be on top of your priority. While it’s true that sending emails could be an effective marketing strategy, it will still boil down on the quality of your message.  For some, they give weight to the overall

It's that time of the year when romance is in the air again. It is a joyous time indeed for lovers and those looking to find love. In the business world, it's open season for marketers and advertisers.  It's because they know that Valentine's day is an excellent opportunity to create campaigns. Statistics show that

Valentine’s day is a great opportunity to generate sales for the business. Imagine the spike of sales from people who are looking for gifts to their special someone, or just for themselves. But apart from that, companies are also spending a hefty budget to make their employees feel loved this season. And if you haven’t

If you go to your promotions inbox and check out your mail, you’ll probably find a ton of marketing emails. Some of them may be good; others may be bad. And some are just plain awesome - and you want your emails to fall under the last category. According to statistics from the Data &

Your email newsletter can have the best design, the most amazing photos, and highly informative content. However, that doesn’t guarantee effectivity. If you are designing your email newsletter for the wrong market, then it will be left unread. Worse, it might go straight to the trash folder. Can you just imagine the time and effort