Many people consume content online every day. Whether it’s from watching videos or reading blogs, it’s a way for users, customers, viewers, and readers alike to spend time while online. Content marketers take advantage of their leads and consumers’ ways to consume content that they go the extra mile in reaching their target audience. Online content
If you’ve been immersing in the digital world, I’m pretty sure you’ve come across blogs that influenced you one way or another. That’s because more and more brands are delving into web writing to gain online exposure. HubSpot claimed that blog writing could increase revenue by 13 times more! Sounds easy? Yes, but not if you’re
If you’ve been trying to learn about marketing your business online, there’s a big chance you’ve come across the term, SEO marketing. SEO basically means search engine optimization, defined by Fremont College as “the practice or process of earning free traffic from the non-paid section of search results on search engines.” To make it simple,
A business’s copy can have an equally powerful impact on buyers. Just like how the top salespeople in a company can seal the deal in minutes, a written pitch can be as persuasive as a verbal pitch. While blog posts lead consumers to purchase a product or service, B2B writing is relatively different. In fact,
Whether you’ve failed in your current marketing technique or just about to whip one up, you’ve certainly come to the right place. This article will give you an all-encompassing guide to a powerful content marketing strategy. So why content marketing, you ask? Despite 42 percent of marketers saying that content marketing gives them a boost
Writing a newsletter creates a connection with your customers through emails. It shows how much you appreciate your customers through promotions and keeps them updated on your brand or start-up. If you’ve just decided if newsletter writing is right for your start-up, it’s good to get the basics on how to write a newsletter. Many start-ups
With over 500 million active users, Instagram has become a powerful tool in improving social media presence. For brands, it’s essential to accompany your superb photos with engaging Instagram captions. On the other hand, good captions for Instagram posts can also benefit personal Instagram accounts. Overall, quality and captivating photos, coupled with compelling captions for Instagram
Marvin H. Swift, a professor, and master of industrial and technical writing, once said, “Clear writing means clear thinking.” Bridging the gap between businesses and customers, business writing is a powerful way to elicit a favorable response for businesses. So what does business writing entail? From the internal emails within departments to the business plans and
Social media has become an invaluable marketing tool for any business - from startups to industry institutions. Out of all the social media platforms, Facebook has proven to be the most useful site to promote a brand and keep the community engaged. Why is it essential for a business to make the most out of the
Marketing communications is one of the most important aspects of any business. Even if you have the best lineup of products or services in the market, it would be hard to get abundant sales without a sound communication strategy and tactics in place. Marketing writing is one of the most common techniques used to encourage
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