Company Blog Examples For Every Industry

Whenever you visit a company’s website, it’s inevitable to see a ‘BLOGS’ section on the menu. Since content marketing is moving mountains in terms of raking in more sales, a company blog is also a part of content marketing that’s as powerful as other advertising mediums. 

That said, more and more companies are delving into blog writing, SEO writing, or content writing. So what goes into your company blogs? And what exactly is blog marketing? 

Read until the end to find out how you can propel your business to success through blog writing. And we’ll also throw in the best company blog examples from different industries. 

Why are Company Blogs Important for Your Business?

First off, content writing, as others would popularly call it, pertains to crafting articles that are related to a business’s niche without directly promoting the company’s products or services.

For instance, a restaurant decides to venture into blog writing. Some common topics the company can write about are:

• How to Start a Restaurant Business
• 10 Ways to Keep Your Hungry Customers Happy
• Top 5 Tips to Maximize Social Media for Restaurant Advertising
• 25 Best Restaurant Logos of All Time

As you can see, relevance is crucial when writing a company blog. Other factors that should go into your business blogs are quality, value, captivating title and content, and visuals. 

If you’re still in a pickle on how to start a blog, all you have to do is visit companies that provide content services, and you’ll surely find a company blog or two about your concern. 

In fact, blog marketing has proven to be a lucrative advertising tactic that Google now has a ‘Blogger’ feature. This feature allows you to make more money by putting up AdSense and other ads on your articles.

Another essential factor to consider about blog writing is adhering to SEO best practices. Without this, your business blogs will be buried in search engines, never to be seen by your audience. 

With these in mind, get inspiration from these 10 brands that have mastered content writing.

10 Business Blog Examples

Stripe (Financial)

Stripe is one of the leading financial technology companies that process online payments. In one of its company blogs, they crafted a comprehensive explanation of how the alarming increase in carbon dioxide is threatening the environment. 

Due to this, the company explains how they plan to be more sustainable. In fact, they promised to spend a hefty budget to help eliminate carbon dioxide in the atmosphere.

Sullivan & Cromwell LLP (Legal Services)

The international firm based in New York City, Sullivan & Cromwell LLP, has a more serious tone in their company blogs. Of course, as a company that gears toward credibility and integrity, listicles and how-to guides are unfitting as company blogs.

In this company blog, which you can find in the ‘Publications’ section, they talk about how their lawyers have authored an article on the Global Investigations Review. They talk about different economic situations and sanctions in several countries. 

Mayo Clinic (Healthcare)

Mayo Clinic is a nongovernmental organization focused on medical academe through studies, research, and education. 

This article features a patient with a neuroendocrine tumor. Furthermore, the article talks about how Scott Stewart is happily living with cancer with the aid of Mayo Clinic teams.

CVS Pharmacy (Pharmaceutical)

CVS is a pharmacy with headquarters in Rhode Island. And in one of their company blogs, the topic is about the ‘8 glasses of water a day’ recommendation.

However, what’s stirring about this article is how the pharmaceutical company explains why this could be a myth. And how there’s no scientific evidence that backs this claim.

Zillow (Real Estate) 

Zillow is an online marketplace that helps home seekers find a suitable place they can call home. Most of their blogs are listicles and how-to guides.

These types of blogs are very fitting in real estate websites because it offers their audience solutions that are easy to digest. In this company blog, they advised on the 12 steps to make homes fall-ready.

Starbucks (Food and Beverage)

Founded in 1971, Starbucks Corporation now has more than 30,000 branches globally. However, throughout the company’s success, Starbucks ensures they give back to communities that need help.

They created the Starbucks FoodShare program together with Feeding America. This program delivers unsold food every night to nonprofit organizations. And in this article, they explain how this program has helped feed over 20 million people in the United States. 

Airbnb (Hospitality)

Most of us have probably scoured through Airbnb’s marketplace for a vacation home destination at one point in our lives. For a company that has gained traction in the hospitality industry, it’s fitting to share its know-how to target audiences. 

One of their business blogs is a guide on how to successfully host your accommodation on their platform. This is perfect for encouraging more business owners in the hospitality industry.

Coursera (Education) 

Coursera is changing Edtech and how people can learn new things online. Being an online learning channel, the company thrives on sharing success stories through business blogs.

This company blog shares how one Coursera certificate holder went from being a restaurant manager to an IT expert. If you’re someone looking for an online learning site and you come across this blog, there’s a high chance you’ll end up enrolling in Coursera courses.

Pedigree Foundation (Pets)

Pedigree Foundation is part of the well-known brand, Pedigree. And this foundation aims to help pooches in need.

This particular company blog entitled “9 Tips to Keep Your Dog Safe On the Go,” is akin to their branding. Not only does it offer solutions to pet owners, but it also increases the trustworthiness factor of the organization.

Cannabismo (Cannabis)

Cannabismo is an online marijuana dispensary in Canada. They provide high-quality cannabis and cannabis-infused products to eligible Canadians. Most of their business blogs are all about the various marijuana strains, products, effects, and some how-to guides on smoking or ingesting them. 

In this company blog, they talk about the unconventional way of taking cannabis into your system. Edibles are also one of the types of products they sell, and they educate consumers on the effects of eating edibles instead of smoking cannabis.