Did You Know? A Company Blog is Your Very Best Asset

Try to search the top brands within any given niche online. Chances are, your search will lead you to a website with a company blog. In fact, 2020 stats tell us that there are 31.7 million blogs in the US alone.  

Without a doubt, blogging has become a strong content marketing tool for most ventures. And if you still haven’t set up your business blog yet, it’s high time that you do! In addition to launching a blog, it’s also crucial to maintain it well – not only in terms of regular posting but also in tone, value, and quality.

5 Reasons to Start and Maintain a Company Blog

Here are the top reasons why you should get a bit more serious about starting and maintaining a blog.

1. Increased Website Traffic

Search Engine Optimization or SEO is one of the most obvious benefits of having a company blog. How does it work? When people search a term online, having a blog post about that topic can help you rank for that keyword.

Let’s say you’re offering bakeware and your target market is home bakers. Most likely, your prospects will be searching for recipes or baking tips online. Offering a type of content similar to those of food company blogs can help lead visitors to your website. And hopefully, it could get them familiar with your products. 

However, too much of a good thing can be bad. That said, it’s crucial not to commit common SEO blog writing mistakes so as not to cancel out the benefits of maintaining a blog.

2. Better Community Exposure 

Aside from SEO marketing, a professional business blog can also provide better community exposure to your brand. For one, the best blogs usually get shared on social media platforms. As a result, the website gets organic traffic simply by offering value. 

In addition to that, churning out fresh company blog content strengthens your social media presence in a way. By using your social media accounts to promote a freshly-pressed post, you enrich your accounts and make them seem current and relevant. In the same way, sharing your blog posts on social media widens its reach. In this sense, you can say that a company’s blog and social media marketing complements each other.

3. Improved Internal Linking

Internal linking is part of the best SEO practices. It’s technically using existing pages to link to other pages within the website. If you look at blog marketing examples, you’ll see that most blogs or articles link to relevant pieces published in the past. 

So, why is internal linking crucial from an SEO perspective? For one, it improves the site architecture and gives search engines an idea of the website’s structure and hierarchy.  

Here are a few tips on improving internal linking to aid SEO:

• Use natural parts of a sentence as anchor texts.
• Experts advised against linking to the Homepage and to the Contact Us page within the blog posts. After all, these parts of the website will already be on the navigation menu.
• Make sure that the page you’re linking is relevant to the topic you’re talking about.

4. Directing Attention to Your Products

A blog is a good way to highlight your products and build interesting content around them. If you look at the most popular business blog examples, you’ll see that even the biggest brands use this strategy.

Most likely, you already have a product page dedicated to details and specs. However, you can also use your blog to present your product from a different narrative. 

Here are a few blog post ideas that feature products without coming off as a hard-sell copy page:

• Customer Testimony. Profile a customer and talk about how the product has helped their routine. 
• How-to Guide. Offer a step-by-step guide on how to use your products for different applications. If you’re selling furniture pieces, for instance, you can provide a guide on how to clean a specific product you’re offering. 
• Inspirational Story. Talk about how your product came to be. What inspired you to offer it? What did its earlier prototypes look like?
• Complementary Products or Services. Make a list of services or products that work well with what you’re offering. Let’s say you’re selling scented candles, for example. Make a list of other items readers may want to have to kick back and relax at the end of the day, such as bath creams, tea, or meditation apps.  

5. Enhanced Brand Reputation

Every business blog post on your website collectively works to tell your target audience that you know what you’re talking about. As a result, you’ll have a reputation for being a leader within your industry. And as anyone in business knows, a good business reputation is worth its weight in gold.

How to Get Started

Now that you know the importance of a company blog to business growth, let’s delve into the hard part – how does one get started?

Here are a few suggested steps to take to get you ahead:

• Visit the best company blogs within your niche and check out their content. Doing so doesn’t necessarily mean that you’ll copy everything they’re doing. Instead, you just need to see what types of content are currently available to your target market.
• Establish your blog identity. What tone, style, and voice would you want your posts to have? What type of blog posts would you want to offer? These are things you should clarify from the get-go if you want to have a consistent blog as opposed to a hodge-podge of articles.
• Last but not least, get feedback from your audience about the type of content they’re looking for by doing a quick survey. By doing so, you can up your chances of coming up with a blog that offers value.

One of the trickiest parts of maintaining a blog is consistently offering fresh blog posts on the regular. If you don’t have the time or the internal manpower to do the writing, we, at Content Fuel, can do the heavy-lifting for you. We offer unlimited high-quality content at a flat monthly rate. So, you can have an awesome blog that drives traffic without spending an arm and a leg.