11 Amazing Examples Of Content Marketing

With almost all consumers browsing the internet for information, content marketing has become a strategy no business should go without. Statistics tell us that producing excellent content gets three times more leads than paid search advertising. This data provides exciting possibilities for marketers and entrepreneurs. You don’t have to spend a small fortune on advertising to bring the brand closer to the heart of the target market. Whether the strategy focuses on SEO marketing or writing a pitch for email subscribers, it’s crucial to review content marketing examples to discern what techniques work best. Doing so can help you dissect how successful businesses express brand identity and build a community of supporters.

11 Content Marketing Examples to Inspire Your Next Campaign

Here are some campaigns you might want to check out when brainstorming for your next campaign. Take note of how different types of content worked for various industries. And analyze how you can replicate the results by customizing the tactic for your brand.

1. Share a Coke (Coca-Cola)

Many marketing websites reference Coca-Cola’s Share a Coke campaign when talking about successful strategies. The campaign involves bottles of the drink labeled with proper names, allowing for personalized interaction with the product. 

After running the campaign for five consecutive years, the company added something extra last year. Each cola bottle had Sip & Scan™ codes that provided chances to win prizes. Rewards ranged from a free bottle of Coke to tickets to amusement parks and baseball games.

2. My Fitness Pal Newsletter

This health tracking smartphone application takes advantage of email marketing to distribute content. Its regular newsletter, sent every couple of days, features the latest articles on their website, all related to being active, healthy diet, relaxation, and overall wellness in general. The newsletter has compelling headlines, engaging thumbnails, and short phrases, making it easy to browse.

3. Facebook Business Success Stories

The business branch of Mark Zuckerberg’s social media brainchild is a popular platform for all types of ventures ranging from small and micro businesses to well-established enterprises. 

To inspire and motivate users to make the most out of the platform, Facebook Business launched a Success Stories page that highlighted studies. Each story emphasized how the platform helped businesses earn a steady community of supporters with the help of the biggest social media site at present.

4. GoPro

With their action cameras that come with mobile apps and video-editing software, GoPro’s target market are typically people who love adventure. They would most likely want a sturdy camera to accompany them as they surf, climb, bike, hike, ride, and whatever else you have in mind.

The company’s YouTube Channel features astounding videos taken and edited by GoPro users. With almost 8 million YouTube subscribers, it’s easy to assume that the company has struck the right chord. They got through to their target audience and then some.

5. #Missadventure (Kate Spade New York)

A few years ago, Kate Spade New York launched a video mini-series that looked and felt more comedy snippets instead of regular ads. Each video featured funny short stories that focus on “interesting women leading interesting lives.”

The series did a great job of expressing the brand’s young, hip, and care-free identity. Secondly, the series gained traction, and the American fashion house produced three seasons of it. Lastly, the series featured various celebrities, including Anna Kendrick, Anna Faris, Zosia Mamet, Lola Kirke, Kat Dennings, and Marisa Tomei.

6. Free Meal Plans (EatingWell)

Next on the list of excellent content marketing examples is EatingWell’s free meal plans. Anyone who has tried to eat healthily knows just how challenging it is to plan meals and stick to it. The magazine, which focuses on healthy recipes and healthy eating, provides free meal plans to website visitors. Their programs range from a Mediterranean diet meal plan to a 7-Day weight-loss meal plan for fall, complete with the calorie count.

7. TED

With the help of the information superhighway, TED has become a lot more than an annual event it once was. Now, it has become a digital platform that netizens can come to whenever they need inspiration. Or if they’re just in the mood to hear influential talks of experts from varying fields of expertise.

Aside from its website and presence on Facebook, Twitter, Pinterest, Instagram, and YouTube, TED also has a blog and a podcast. Both stay true to its mission of helping people develop a deeper understanding of the world.

8. The Perfect Wedding Guide 

This online wedding guide for engaged couples and planners know just how challenging it is to plan the perfect wedding. They offer free downloadable wedding planning ebooks any bride or groom would be excited to browse. The titles range from Planning A Destination Wedding to Raise Your Glass: Signature Cocktails for Every Occasion. 

9. Make Peace with Your Skin (Dove) 

Dove is known for advancing self-esteem and encouraging their target market to embrace their uniqueness and be happy in their skin. The personal care brand has an on-going campaign called “Make peace with your skin: Dove DermaSeries.” The campaign featured stories of women that aims to empower readers with varying skin concerns. The campaign banks on a combination of heart-warming stories and excellent copywriting.

10. Tasty

With more than 16 million subscribers on YouTube, Tasty has undoubtedly taken the world by storm. With shareable instructional videos being a-dime-a-dozen these days, this food network owned by Buzzfeed earned a vast following. They create high-quality content and well-produced videos short enough to sustain netizens’ interest. Aside from its YouTube subscriber base, it also has 34.2 million followers on Instagram and a staggering 100 million followers on Facebook.

11. Ellen’s List (Walmart)

Last but not least on our 11 fantastic content marketing examples is Ellen’s List by Walmart. The campaign cleverly features Ellen Degeneres’ favorite items for each month, all of which of course, are available in the store. Her October picks, for example, include a pair of patchwork plaid jeans, a pumpkin spice candle, hot apple cider, and some cute costumes for Halloween. Walmart did a great job in choosing the comedienne-TV host for the part as she exudes a fun but compassionate personality a lot of consumers can relate to.