Content Strategy Tips Every Marketer Needs To Know

Content marketing can make your brand more visible online. Relevant marketing channels such as your website, social media platforms, email newsletters, etc., can help people learn more about your business. But most marketers know that by using expert content strategy tips, brands can achieve so much more. 

Read more below what content strategies you should keep in mind when creating a solid content marketing strategy.

The Importance of Having a Solid Content Marketing Strategy

Before you publish your visuals or blogs, you need to prepare an organized content marketing strategy to attain your overall marketing goals.

Over the years, businesses have acknowledged that content marketing boosts engagement rates and organic traffic. With this in mind, Hubspot found that 24% of marketers seek to raise their investment in content marketing. Aside from traffic and engagement, content marketing also helps in: 

• building a community 
• increasing brand authority, reputation, and trust
• acquiring more qualified leads

In what way can you achieve these goals?

Top Content Strategy Tips Every Marketer Should Know

Here are a few tips to keep in mind when crafting a content marketing strategy that works.

1. Get Into The Mindset of Your Audience

One of the first things to do when crafting a marketing strategy is getting to know your target market. Who is your target audience, and how does your target market go through the levels of intimacy before they buy a product or service and become a return customer? 

Having precise demographics is excellent, but being guided by psychographics and consumer behavior is even more ideal. Short surveys or interviews with customers can give a business valuable information about who they are and what things matter most to them.

With that in mind, you need to prepare a solid content strategy to tailor to your audience. Learn the problems they need to be solved. Know how you can make their life easier. Create content that will touch on their pain points. This way, they will come to you instead of your competitor.

2. Establish Clear Content Marketing Goals

Whether you’re creating marketing content or crafting an elevator pitch to customers, it’s essential to be clear with your goal from the get-go.

Do you want to increase awareness about your brand, or are you trying to tap a cold audience to check out your offerings? Would you want to round up your past clients to create a community you can nurture over time? 

Being transparent with your goal can help you strategize your marketing efforts and craft your messages better.

3. Track and Review Relevant Data

Having precise analytics is crucial in implementing a marketing strategy that works. Some of the significant metrics include social sharing metrics, consumption metrics, and lead metrics.

Social sharing metrics tell you how well your content was received and how engaged your audience was. These metrics can tell you about what content elicited the most engagement and what social media platforms were used to share it. This data can also provide information about the demographic profile of the audience who shared your content. 

Consumption metrics offer information such as page views, bounce rate, and average time on page. By reviewing this data, marketers would be able to determine what type of content best sustains the audience’s interest.

Lead metrics let you know how many people chose to opt-in from your content. This figure is especially crucial for marketing content that’s part of a sales funnel.

4. Follow a Content Calendar

Not all kinds of content are created equal, and it’s crucial to choose the types of content that work best for your target audience. And as part of your content strategy, you should produce a content calendar that will organize and identify the content to post.

But what types of content can you add to your content calendar?

Maintaining a blog is one of the most popular content marketing strategies. Because of its versatility, a blog can allow the marketing team to write a pitch, produce listicles, create how-to’s, and release other types of social media-shareable content. 

Aside from blog posts, however, other content types catch the audience’s attention and bring the brand closer to the community. These types of content can include videos, infographics, ebooks, webinars, and podcasts.

It’s best to follow a content calendar, especially when you have a campaign. This way, you keep track of how your content is doing during the whole campaign. And once you decide to start another campaign in the future, you can either redo your strategy or come up with a better one that may produce better results.

5. Integrate SEO Into Your Content Marketing

Content marketing and SEO go hand-in-hand.

Keywords are a crucial part of your content marketing strategy. And in SEO, researching keywords should be the first step when executing your SEO strategy. Once you’ve identified the keywords you want to rank for, it’s time to use them.

The best way to utilize these keywords is through your blog posts or articles. You have to make sure to write quality content, too, so search engines can consider your site trustworthy and valuable. Not only will this drive traffic to your site, but you can start educating the visitor about what you’re offering.

Other than your blogs, your web pages should also contain relevant keywords and internal links. This way, users can stay longer on your site. Plus, doing this will increase your visibility in search engines as well.

6. Learn The Trends and Update Your Ideas

Keeping your content fresh is a sure-fire way to keep your community interested in the material that you release. With digital marketing, it’s vital to be in the know about the latest trends and movements. 

What worked for brands two years ago might not work as well now. Website designs from five years ago could look surprisingly obsolete if compared to current website aesthetics. The type of marketing emails used by businesses ten years ago might look spammy and untrustworthy these days.

Brainstorming for new ideas and keeping up with digital practices is an essential part of staying relevant. It’s crucial to keep the business’ content strategy up-to-date to maintain your brand’s level of intimacy with your target audience.

7. Promote Your Content

Once you publish your content, you don’t want to depend on potential customers to find your site immediately. That’s why part of your content strategy is to promote and distribute your content. And it’s one of the content strategy tips that you shouldn’t forget.

Social media is the best place to promote your content. DataReportal reveals that there are over 4.20 billion social media users worldwide. That’s why you shouldn’t leave out social media on your content strategy. Even if you’re not aiming to reach the 4 billion users, it’s best to use hashtags, keywords, and compelling images or videos to target your audience.

To automate your social media promotional strategy, you can use:

• Hootsuite
• Buffer
• SocialPilot

Another channel to promote your content is via email. You can send an email newsletter promoting your new blog or product, or service. You can also share your new eBook or infographic with your email subscribers. 

This way, you don’t waste your efforts by not distributing your content to your audience.

8. Reexamine and Revise Your Content Strategy

Last on the list of content strategy tips is to assess and readjust your marketing strategy as needed. 

No marketing strategy is perfect. One way to evaluate the effectiveness of your content strategy is to plot the materials you released against your revenue as well as other metrics such as social media following. It’s vital to review each campaign, evaluate what worked well, and pinpoint what elements need improvement. 

By going through this process, marketers would be able to continually improve campaigns to keep up with digital trends and stay relevant amid consumers’ changing needs.

Why Subscribe to Content Fuel?

Once you’ve set up a solid content strategy, take it a notch higher by subscribing to Content Fuel. When it comes to content, you need all the help you can get. With Content Fuel, you no longer need to hire freelancers since there’s a team of skilled writers ready to craft compelling copy and content. 

Plus, for only $698/mo, Content Fuel can provide 15 to 20 blogs or 10,000 words a month! Other writing services charge by the word, and it’s at a much higher rate. What are you waiting for? Start today, and see where high-quality content can take you.