More and more people are turning to their mobile phones not just for answers but also for audio-visual inspiration. Needless to say, creating a solid content strategy has become a need rather than a nice-to-have. It’s also no wonder why many firms are seeking content writers online to produce quality online materials.
A survey of over 3,400 marketers worldwide revealed that 7 out of 10 marketers invest in content marketing. This data shows just how crucial it is to have a solid content strategy in place and implement it properly.
But what happens if you craft a strong plan, but don’t have in-house writers to put it into motion? That’s when it’s useful to hire content writers online. What does a content writer do, and where can you find writers for hire? We’ll discuss that and more in this article.
Before you hire anyone, it’s crucial to know about the content writer job description. Professional content writers generally produce content for online use. Some of the key skills in content writing include excellent grammar, strong writing, and research abilities. Because the material will be posted online, web, SEO marketing, and social media skills are always a plus.
Here are some of the things content writers typically produce:
Some materials are not as common as the ones mentioned above, but they can also fall under the tasks of a content writer:
Many content writers have a Bachelor’s Degree in English, Creative Writing, Communications, Journalism, and other related fields. Some also have earned certifications for content writing. However, these credentials may not be required because, in the end, it all boils down to the quality of writing.
Many entrepreneurs choose to learn content marketing and even marketing writing to get a grasp of how it’s done. However, managing a business and doing this legwork on the side may do more harm than good. Here are some of the drawbacks of DIY content writing:
Here are ten websites where you can hire content writers:
Upwork is a go-to online resource not only for website content writer freelance workers but for freelancers in general. The platform aims to match employers and freelancers. It offers free and paid plans, which define how much connects you have per month.
Scripted is another online platform that takes pride in having thousands of pro copywriters who can create newsletters, social posts, and other materials. Consequently, these efforts aim to increase website traffic and grow the brand. They offer various plans depending on content and business needs.
You probably know Craigslist as a platform where you can find rentals, housing, and services. However, you can also find freelance content writers through the platform by creating a job post. Be prepared for a more tedious screening process, though. Compared to other platforms, Craigslist has a more casual nature and is open to anyone.
Contently assures to deliver a complete marketing solution. They combine an enterprise content marketing platform, a creative network, and content strategy services. These efforts, the platform claims, allow them to offer content mastery to their clients.
Another way to find a content writer is through Problogger. For $70, you can start posting a job and start the process of screening candidates. This is a good option if you have the extra time to screen applicants and interview them to find out if they fit the job
Mediabistro aims to connect firms with freelance workers. The platform doesn’t only accept freelance content writers, but also editors. Added to that, they also have freelance social media specialists, photographers, and graphic designers.
Cloudpeeps takes pride in being a member-driven community of “trusted freelancers, and all-in-one freelance business management system.” They offer access to both local and remote workers. Their services range from content and brand growth to admin and strategy design.
Freelancer.com claims to be the world’s largest online job marketplace with millions of member freelancers and employers. However, its strength can also work against it. It can offer an employer too many options, which is usually great, but can also take up a lot of time.
Many ventures turn to Indeed for their hiring needs. All it takes is to create a free account, build a job post, and post the job. The platform promises to give your job post more visibility, resulting in quality content writers online.
Content fuel is becoming a favorite among ventures that prefer to automate content. Unlike freelance writing platforms that require clients to deal directly with freelancers, Content fuel is a reliable business with a system already in place. With Content fuel, you won’t find yourself in a panic if a freelance writer goes MIA in the middle of a project.
Offering content and blog writing membership at a flat monthly rate, it’s surely a worthy investment, especially if you want to improve your search engine ranking. Content fuel offers high-quality blogs and articles, email newsletters, infographics, and more. You can never go wrong with easy-read SEO web materials.
So there you have it – a primer on why and where to hire content writers. Take the time to learn about each option’s pros and cons to be able to make an informed decision. Sure, there’s no perfect service provider. But you can always find one that will perfectly match the needs of your business.
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