11 Types of Content Writing and When to Use Them

It’s already proven that one of the most effective marketing strategies is content marketing. A study shows that 92% of marketers see content as a valuable asset that many businesses aren’t taking advantage of. Those who prioritize content see 13 times more ROIs as well as three times more leads than paid search advertising. If you’re just starting with content marketing or if you want to improve your current one, read on. We listed the 11 types of content writing that you can use to improve sales and generate more leads.

1. Blogging

With ¾ of internet users admitting to reading blogs regularly, adding a blog section on your website is a smart thing to do. Add some SEO practices to it, and you’re sure to reach many potential customers with this type of content writing. Blogging can engage your customers, provide useful information, build trust, and gain authority in your niche.

If you want to build awareness for your brand, introduce a new product or service, or simply wish to propel traffic to your website, blogging should be on top of your list.

2. Listicles

A listicle is an article in the form of a list, either numbered or bulleted, that is popular on most blogs or websites. The fame stems from the fact that the human attention span has decreased over the years, and people look for easily digestible data. If you want to jump in the bandwagon of content writing, a listicle is the way to do it; people love them.

3. eBooks

An eBook is a longer form of content that contains more detailed information about your brand, product, or service. It tends to have around 3,000 to 5,000 words and is available for download free of charge in exchange for email addresses. eBooks have a lot of perceived value, and offering them for free can help build secure connections with your customers.

If you want to strengthen your authority in your industry, an eBook is what you should write.

4. Marketing Writing 

A marketing writer is the one tasked with writing for collaterals such as brochures, flyers, email campaigns, newsletters, and many others. Their primary focus is to compel the audience to take a particular action instead of drawing in readers to the business. This makes it a challenging type of writing because you have to add persuasion with your writing skills.

5. Podcasts 

Another great form of content, podcasting, is on the rise, with 51% of adult Americans having listened to a podcast. That’s more than 144 million people that can learn about your brand when you write a script for a podcast. The best thing about a podcast is that people can listen to them even while doing other things such as traveling or exercising. And when you add quality content, you’ll be extending your reach and sending your message better and farther than other formats.

6. Infographics

When you combine compelling content with eye-catching graphics, you’ll get infographics. Your content can become more powerful when you place them in graphic design. A study shows that visuals increase people’s willingness to read a piece of content by as much as 80%. 

Infographics are best used when you want to communicate a specific idea or concept. You have to research to create and make them more meaningful and effective. When the graphic and data are attention-grabbing, they’re sure to get shared and liked.

7. How-To Guides

Helping your customers or prospects solve a problem is an excellent way to earn their trust and business. A survey shows that 58% of Americans turn to the internet for answers for just about anything. How-to articles are also great for bringing traffic to your website when you use long-tail keywords such as “How do I…” or “How to…?”  

Identify a problem your prospects can solve with the product or service that you’re selling, and you’ll never run out of topics to write about.

8. Videos

Videos aren’t just a series of moving pictures; it requires content writing skills as well. A writer has to have convincing and persuasive skills to write videos that can make people watch. Using videos for your marketing strategy is a good move not only because you’re following the footsteps of 87% of online marketers. You’re doing it because over 75 million people in the US watch videos online every day.

The power of videos lies in its convenience and entertainment value. And with video viewership on mobile phones getting higher, videos are going to be more useful in your marketing efforts.

9. Case Studies 

Another excellent way to generate leads is by writing case studies. Customer success is a great come on as prospects will see how your brand has solved a problem and how you can it do for them. It can guide potential customers into making an informed decision about your business. 

A survey reports that 79% of B2B consumers in 2018 preferred reading case studies over any other type of content marketing. It can be a challenge to write this type of content, but with the backing of competent statistics, it’s well worth it.

10. Webinars

If you want an instant connection with your customers, you need to learn about writing for webinars. Webinars are both engaging and educational; a study has proven it to be effective in increasing sales and marketing results. The same research also shows that 76% of B2B buyers who participated in a webinar made a purchase right after. 

Inevitably, a webinar has to be interesting for the participants to remain engaged. A webinar writer has to have adequate writing skills to come up with ideas and useful information that will keep the audience watching.

11. Newsletters and Emails

Research shows that 80% of business professionals believe that email marketing increases customer retention. And they are right. With the number of unread emails, it takes unique writing talents to create newsletters and emails that recipients will open and read.

Final Thoughts 

Learning about the different types of content writing can help you build an efficient marketing strategy. Good content can help you build a strong foundation with which you can boost organic traffic that can lead to more sales and revenues for your company. Content Fuel offers unlimited content writing services to help you get right with your content marketing strategies without breaking the bank.