Your ABC’s to Content Writing Marketing

If you look back at your purchases over the past few months, you’ll probably see that most of them are from brands that you already know or engaged with. And with online shopping becoming the most popular form of business these days, content writing marketing has never been more crucial. In fact, studies show that almost 8 out of 10 consumers prefer to get to know a brand through articles rather than ads. In addition to that, 7 out of 10 consumers believe that brands offering custom content want to build a good relationship with their customers.

If you’re new to content marketing, this content writing for beginners guide will familiarize you with the process of creating quality content to grow your brand and engage your community.

How to Be Good at Content Writing

Content writing marketing may seem simple at first glance. After all, you’ll only need to produce content that will promote your products and services, right? 

Not quite. Unlike an ad that explicitly urges viewers to purchase, content writing is a bit more subtle. 

In fact, even if web content aims to boost the business, each piece should offer value. When you offer valuable info to your audience, you help enrich their lives as consumers. This process builds trust and reliability, resulting in a loyal client base. 

Here are a few basic skills you need to practice if you want to be good in content writing:

• Efficient communication. Web content writers should be efficient communicators. It’s not merely about creating a piece to flaunt on your website, but writing to get the message across.
• Story development. Every piece of content you produce should contribute to your brand’s overall story. The brand identity should be clear to you from the get-go.
• Relating with readers. For the readers to be able to connect to your written content, you should be at the same wavelength as them. This means being able to sympathize with their problems, share their interests, and relate to their goals.

These skills will be the main tools you can use in creating engaging content that will speak to your audience.

The ABCs of Content Writing Marketing

Here are the ABCs of content writing marketing you have to be familiar with if you decide to take on the task. 

Audience comes first

If you look at the marketing content writing examples, you’ll see that they were created with the audience in mind. 

You’ll have to know a lot more about our audience than their basic demographics to be able to write content your audience will want to read.

For example, if you’re writing for car enthusiasts, you might need to know more specific info such as:

• What car brands do they support?
• Which car accessories will enhance their car-using experience?
• What are their pain points as car owners?

Knowing the answers to these questions can help you think of content that will coincide with your readers’ interests.

Begin with the end in mind

One of the best content strategy tips you’ll ever hear is this: Know the endgame you’re aiming for before you even write a sentence.

For instance, is the piece meant to direct the top of the funnel audience to explore the topic further? Or is the piece intended for your warm audience who need a gentle nudge to proceed with the purchase?

Knowing your goals will significantly affect how you schedule your content writing topics and the voice you use in writing.

Creativity is king

Being creative in content writing doesn’t necessarily mean fluffing up your piece with superfluous words. Instead, it entails focusing your creative juices on offering a new angle to your writing topic. 

Diversify topics

As any content writers online will tell you, your content writing topics for digital marketing should be diverse and cover a lot of ground. 

For instance, if you’re writing for the baking niche, it doesn’t entail being limited to baking recipes. Your audience may also be interested in other topics such as the kitchenware trends or even movies about food and baking. 

Edit with a fresh perspective

Most content writing tutorial pieces will tell you to edit your article before publishing it. However, merely editing the piece right after writing it isn’t enough. Instead, it’s best to take between writing and editing to allow you to read the article from a new perspective.

After completing your piece, try to do something else like going for a run, watching an episode of your favorite program, or maybe baking a batch of cookies. Then, return to your writing desk and read the content marketing piece with a fresh set of eyes. 

As ad tycoon David Ogilvy once said, “Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.”

Additional Skills to Back It Up

To get the most out of content writing marketing, you might want to brush up on these additional skills:

• SEO. Search engine optimization or SEO is a key factor in using content to allow the brand to reach more prospects. On-page SEO best practices such as using keywords, proper formatting, and including components such as meta description and meta tags can boost your content’s marketing potential.
• Interview skills.  Content writing may involve interviewing experts or case studies to offer a more in-depth take on the topic. To do this efficiently, you should know how to ask the right questions and put interviewees at ease during the conversation.
• Nose for news. Most web writers create content following current events and recent developments. So, it’s vital to have a nose for new or know which issues are essential to your niche. 

The Lowdown

As illustrated by the factors mentioned above, content writing marketing entails a lot of effort and hard work. 

All these investments will surely pay off because quality content will paint your brand as a reputable leader within your niche. 

Managing a business can indeed take up a lot of energy. If you don’t have the time to learn content marketing from scratch, Content Fuel can do the job. Offering unlimited content at a flat monthly rate, you can have all the content you need at an affordable price. 

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