How a Copywriter in Advertising Supercharges Sales

Do you ever wonder how a simple ad can lure you into indulging in a spur-of-the-moment shopping spree? Have you ever seen an advertisement that makes you think you badly need that product right then and there? Nope, don’t blame it on magic or hypnotism. Usually, it’s the solid copy that does the trick. And if you’re at the other side of the cash register, having a skilled copywriter in advertising is gold.  

According to Invesp, three out of ten people respond to an ad by clicking it. This number, however, can significantly vary, depending on several factors, including copy. It’s, thus, crucial to put a particular emphasis on your ad’s wordings. By doing so, you help ensure that your ad gives your audience that final nudge they need to add to cart and check out.

Why Do You Need a Copywriting Specialist? 

At its most basic, copywriting pertains to creating copies for ads, web pages, promo visuals, and others. Just like writing a pitch, writing an ad copy entails skills in verbal persuasion. A copy has to connect to the audience and touch their pain points. 

Here are some of the benefits of having a copywriter for your business:

• Quality Copy. Writing is a developed skill. That said, you can’t just ask anyone on your team to create a copy for your marketing needs. Coming up with a compelling copy requires experience. Likewise, it’s crucial to combine skills with market research to come up with a text that connects to your audience.  
• Time Saved. When we say that copywriting requires experience, it means hours of creating copies and knowing what works. In the same vein, the hours put in should also teach someone of what copies are bound to fail. By hiring a writing specialist, you save yourself the trouble of going through the whole process of learning everything from scratch. 
• Fewer Errors. Nobody’s perfect. But because pro copywriters have years of experience and exposure to written materials, it’s but natural for them to spot mistakes. These errors might not instantly be visible to other people. But mistakes such as grammatical errors, redundancy, and punctuation errors are easily caught by pro writers.
• A Fresh Perspective. When you hire copywriters, chances are, they have limited exposure to the industry you’re in. For example, if you’re a bakery selling donuts, you probably know a lot about its ingredients and how to make them. A writer, on the other hand, doesn’t have the same level of knowledge you have, and that’s a good thing. The writer can bring a fresh perspective to the copy and make it more relatable to consumers.  

Advertising Copywriter Job Description

As the name suggests, a copywriter is someone who writes copies for promo materials of a brand. Despite the common notion, the copywriter job description is different from that of a content writer. So, what are the notable differences between the two types of marketing writing?

The purpose of content marketing is to grow support for a brand. For example, one of the essential content strategy tips is maintaining a blog. It provides content about various topics that relate to a product or service. The blog itself may not directly tell the audience to purchase. But by delivering value, they push the prospects to follow the blog or the brand’s social media accounts. By doing so, they up their chances of conversion.  

A copywriting, on the other hand, intends to push people to take a certain action. Often, pages with buttons that say, “Register Now,” “Sign Up,” or “Get My Free Ebook” are those with text written by a copywriter.

Skilled copywriters know how to create materials that put the brand in the best light possible. A copy should:

• Encourage prospects to engage with the brand
• Offer something of value to the reader
• Show prospects the benefits of purchasing without forcing them to do so

On the other hand, a copy should NOT:

• Be “spammy”
• Ask for something from the reader without giving anything in return
• Not pressure readers to do anything

When looking for someone who can create ad copies for your brand, make sure to check their advertising copywriter portfolio first. Doing so will let you know if the writer’s style is in line with the ads you want for your business.

Good Ad Copy vs. Bad Ad Copy

Reviewing copywriting examples will help sharpen your grasp of good and bad copies.

• Storytelling. A good copy is punchy and straight to the point. It keeps readers on their toes and sustains their interest until the end. A lousy copy, on the other hand, drags and bores the readers in its first few sentences. For example, instead of writing a novel about a venture’s history, try to summarize it in a few paragraphs. It also pays only to include the best bits.
• Words. An excellent copy uses short and simple words, making it easy to digest. A bad copy, however, uses words that aren’t typically used in conversations such as jargon, legalese. Also, if an ad uses any word that requires a reader to look it up on the dictionary, revise it. For instance, instead of detailing all the functions of blender in an ad, you can say that it has everything the user needs.  
• Audience. To create a solid copy, know your audiences, and study how they think and speak. Use a tone that they use to connect with them intimately. For example, using the slang terms like tea, shook, woke, or on fleek may register well with millennials. Baby boomers, on the other hand, might take those words for their original meaning and get confused.

How Content Fuel Can Help with Ad Copy

To have great ad copies, you can enroll in courses on how to become an advertising copywriter. But with Content Fuel, you won’t have to. Offering unlimited content at a flat monthly rate, it’s surely a worthy investment. With Content Fuel, you can outsource your website copywriting and dedicate your time to the more crucial parts of the business.