Why Every Agency Needs a Skilled Copywriter Marketer

Agencies have become integral to the growth and success of businesses. Some of them had a hand in successful advertising and marketing campaigns. They attribute this success through their reliable team. As an agency, you might have a line-up of clients, so does the work. The team may no longer handle the workload; that’s why you might need to outsource tasks to meet demand, expectations, and deadlines. Some look to use an extra designer or a copywriter marketer to fulfill client vision and expectations. In this article, learn what copywriters you might need for your agency, why you need one, and where to find them.

What are The Types of Copywriters?

Before hiring your copywriter, you have to determine what type of copywriting expert you need for your agency. You need to match their skill set according to the services you offer. This way, you and the copywriter can maximize their time and skills in your agency.

Here are some of the copywriters you might want to join your agency:

• Website copywriter
• Marketing and advertising copywriter
• SEO copywriter
• Technical copywriter

As you become familiar with the copywriters you need to join your team, you need to understand their role and impact on your agency and clients.

Why is a Copywriter Marketer Essential in an Agency?

1. They can provide client satisfaction

If you don’t have a copywriter marketer on the team, your clients may not get the ROI you might promise them in the long run. You may provide them with a solid SEO strategy or professional and high-quality designs for their website or ads. But if you fail to provide them with a copy to captivate their audience, they might lose customers.

While humans process images faster, a copy can elevate a customer’s perception of products or services. In just a few words, a copy could make a lasting impact on a customer. You want clients to become different from their competition.

Besides, if you have a good copywriter and your clients love their writing, they might just come back to you for another project. Who knows, a client may refer you to another all because of the impact of copywriting on the business.

2. They specialize in creating compelling copy for any campaign or project

Maybe you’re cutting costs by having some of your writers provide a copy for clients. However, if it’s not captivating enough, you might have some dissatisfied clients. Your aim for them is to convert prospects into customers. If you don’t have a skilled copywriter marketer on your team, your clients might face some challenges in generating sales.

If you’re a full-service marketing agency, a copywriter marketer will enhance your team’s capabilities. A content writer does bring knowledge and experience to the table. They know how to educate a potential customer. However, a copywriter can make your product feel alive through text.

A copywriter marketer knows how to elicit a response or persuade the reader to make an action. However, they don’t write a copy out of thin air (unless they have the skill for it). They conduct research and continue to hone their craft by practicing it or reading about it. Plus, they’ll try out different copies to observe which one will work best. They also use a variety of techniques that will help the client generate sales.

Copywriting techniques to make their copy pop:

• Research

A skilled copywriter will ensure to keep your client’s audience in mind. They do their research well so that they can write for the target audience. From there, they can incorporate client tone and convey their message to connect with the audience.

They also know how to target customer’s pain points. Since your client aims to solve a specific problem, make something more efficient, or streamline processes, the copywriter will get into the customer mindset. From there, they’ll introduce your client’s product or service through an advertisement or product description.

• AIDA

Some copywriters would also use the AIDA model. AIDA stands for Awareness, Interest, Desire, and Action. They’ll write a copy depending on where the customer is on that funnel or journey. This will guide the customer to purchase a product or avail of their service.

• Power words

An experienced copywriter marketer will know how to tug at a customer’s heartstrings or craft a narrative for a brand. One of the techniques that copywriters employ on their copy is using power words. These are words that would evoke emotions. For example, if they need to write a short ad copy, they’ll know how to draw any customers in, and make them click on the ad.

• Storytelling

Storytelling has become an essential part of copywriting, and copywriters know how to tell a great story. This works well for a long-form copy. This will enhance your client’s message to the customers. It establishes an emotional connection that might captivate the customer to learn more about the product or service.

• Benefits

They can also turn features into benefits. It’s one of the most important elements in copywriting. They’ll make sure that your client’s customers will consider buying their products and not the others. Plus, it could increase conversion rates. That’s what you want for your clients.

3. They can bring new ideas to the table

Sometimes, you might get stuck writing a copy that can be too repetitive. Perhaps, it could be something overused like a pun or a play on the client’s business name or tagline. Maybe the team is experiencing some blocks.

A copywriter marketer can provide a variety of ideas to make your client shine. They’ll try different messages to see which one clicks with the campaign or the project. They know how to innovate.

They might think outside of the box, but they ensure to incorporate the company’s brand message and tone. This way, they can connect the organization with the audience.

4. They will edit and proofread

Bad grammar could become a turn off for customers. Regardless of tone, a business should remain professional at all times. If writers don’t proofread their work, this will impact how customers perceive your client. It may reflect poorly on your agency if you neglect little things such as grammatical errors.

A skilled copywriter won’t let your clients down. 

They’ll ensure to provide your client with a finished and polished copy that will make customers trust them. Plus, they know which copywriting resources to use. They don’t stop at using those resources either. A copywriter knows to have it checked by other pairs of eyes. This way, they can see what areas need improvement.

5. They can ease your team’s workload

Since you’re running an agency, you need all your team members to accomplish all the projects you have in the queue. You don’t want to disappoint your clients if you delay their work.

If you have a copywriter marketer on the team, you can delegate all copywriting tasks to them. Plus, this will allow your marketers and managers to focus more on the priorities in a project.

How to Find a Copywriter Marketer?

There’s an increase in demand for copywriters. Many writers are looking for another gig or project to work on. So, where can you find copywriters suited for your agency?

You can search for a copywriter through job search sites, writing marketplaces, LinkedIn, or freelance sites like Upwork and Fiverr. These sites have both freelance and professional copywriters to take on any challenge.

Most agencies would hire freelancers to outsource more work that a team might not handle on-site. In a report by Hubspot, 78% of agencies have used freelancers to accomplish projects. Freelancers have been in demand because some of them charge low rates.

Plus, since agencies are on a per-project basis, freelancers might be suitable for it since most don’t work on a long-term basis.

Some agencies may find that freelancers may not be reliable or lack communication skills. This could cause more problems, so a freelancer might not be the best option for your agency.

You might consider hiring a full-time copywriter on your team. That would be a much easier option. They could work on any writing task given to them immediately for an available project. But due to uncertainties such as fewer clients in a month or demanding workload, it may be challenging to retain a full-time copywriter on the team.

That’s why agencies should consider writing services like Content Fuel. They’re much more affordable than those who charge hourly or per word.

The Content Fuel Difference

Instead of hiring a freelance or full-time copywriter to your team, Content Fuel can become your partner for your client projects. You can rely on the expert content and copywriters who can write any topic or niche. Expect to get any of your requests completed within 48 to 72 hours, checked and edited.

Plus, you won’t have to go through a hiring process when subscribing to a writing service since you’ll have a team ready for all your projects. All you need to do is choose a plan that matches your budget.

For just $389/mo. (or $330.65 on a yearly plan), you can request all the content types you need for your projects. You can get up to 4,000 words or around 6 to 8 blog posts in a month. Subscribe to a Content Fuel plan here today and make a difference in your agency.