What is a Reasonable Price to Pay for Copywriting?

There’s one reason why entrepreneurs and marketers hire someone for copywriting; writing is hard, and not everyone can do it. You may have topnotch business skills, but writing a single-line copy for your ad may rack your brains out. But before you hire a copywriter, knowing the right copywriting pricing means you’re getting value and quality together.

Here’s where to find a copywriter, copywriting pricing methods, and how to determine the copywriter’s skill level.

Where to Find a Copywriter: 4 Options

Copywriting is a facet of advertising. This type of writing is different from other types as the primary goal banks on converting leads and prospects. Therefore, copywriting pricing also varies from other writers’ fees. Moreover, copywriters have to know how to keep their writing concise and compelling to sell. 

In this section, we’ll tell you four different ways of getting someone for copywriting. As responsible recruiters, knowing what you want will always lead to the best choice. That being said, let’s run through the various types of copywriting and their examples:

Sales:

• Online ads
• Landing pages
• Banners
• Emails
• Product descriptions
• Billboards
• Posters/flyers

SEO:

• Web content
• Product descriptions

Website Copy:

• Articles
• Blogs
• Social media

Technical:

• eBook guides
• Whitepapers

Press Release:

• Company speeches/statements
• Press releases

Creative Copy:

• Commercials
• Jingles

Here are four options to find a copywriter for your advertising collaterals:

In-House Copywriters

If you prefer face-to-face communication, hiring in-house copywriters might be your best bet. Some marketers and entrepreneurs do well with physical interaction than virtual interaction. When hiring in-house copywriters, expect that it’s going to take time. 

You can start by posting job offers in the newspaper, on TV, on the radio, or in job fairs. The disadvantage of getting copywriters onboard is the time-consuming process. You have to undergo all the hiring steps to find the best one.

Copywriting Agencies

Copywriting agencies abound in the market. As the number of businesses surges yearly, more and more marketers will need copywriting for their advertisements. And it’s no surprise why copywriting agencies also cater to this demand. 

When hiring someone from a copywriting agency, expect to get optimum quality as its reputation is on the line. Most of these agency copywriters go through stringent hiring processes to cater to every type of client. As for copywriting pricing, expect that it will be a bit steeper than the others on this list.

Freelancer Marketplaces

Speaking of copywriting pricing, an affordable way of hiring someone for copywriting is searching on freelancer marketplaces. Although the copywriting fees may vary depending on the writer’s skill level, recruiters will surely have someone fit for their budget. 

Compared to hiring in-house copywriters, searching for freelance copywriters can also be a hit or miss. Since most of these online marketplaces don’t ensure quality writers all the time, recruiters must scrutinize every applicant. In most cases, they have to conduct a paid test trial to see if they’re the right fit. 

On-Demand Copywriting Services

On-demand copywriting services, as the name suggests, offers copywriting services whenever clients want it. They run on a subscription-based model where the client only pays when they’re using the service.

As for copywriting pricing plans, this option is relatively more affordable than the others on this list. Plus, you don’t have to worry about compromising quality because on-demand services like Content Fuel hire the best copywriters. So for affordability and quality, this option is the best by far. 

5 Common Copywriting Pricing Methods

There are also different copywriting pricing methods you have to know. Although pricing depends on the copywriter, it’s good to have an idea of each so you can negotiate.

Per Hour

A level one copywriter is typically paid around $20 to $30 per hour. For top copywriters, you might have to shell out around $100 to $200 per hour. However, the thing about paying hourly rates is copywriters might take more time for less work, so they’re paid more.

Per Word

Copywriting pricing per word ranges between 10 cents to $1, the latter being paid to expert copywriters. But when paying copywriters per word, you’re giving them the freedom of writing more so they earn more. And this isn’t what copywriting is all about. Writing copy should be short and sweet.

Per Project 

Depending on the project’s complexity, per-project copywriting rates may vary from $200 to $2,000. If you have the budget to pay a quality copywriter, then these fees might suit you. 

Per Page

The lowest charge for copywriters per page is $25, while the highest is at $600. However, opting for this payment method might not be the best as you can’t guarantee that the entire page contains quality copywriting. And once again, copywriters might try to lengthen the copy so they can write more pages.

Per Month

Paying monthly for copywriting services is recommended for startups and small businesses. That’s because most of these copywriting companies offer affordable rates in exchange for a limited word count per month. For instance, Content Fuel charges $389 per month in exchange for 4,000 words or $698 for 10,000 words per month. 

Overall, opting for a monthly rate is the best choice as you can maximize the word count for all your advertisements.

Know the Level of Copywriting Skills Before Hiring

Before settling on the perfect copywriting pricing, determine if it matches the copywriting skill level. Firstly, there are two types: Low-level copywriters and high-level copywriters. The former don’t charge that much because they might be limited in skills and experience. As for the latter, they can charge exorbitant fees because of their proven track record. 

Check their portfolio and ask them several factors such as:

• Experience
• Years in the industry
• Target market know-how
• Specialization
• Turnaround time
• Copywriting style

More often than not, a copywriter with high-level skills has tackled various industries and niches before. They have catered to different target audiences, which makes their writing versatile. Moreover, ensure that they possess all these copywriting skills:

• Polished writing skills
• Killer headline creation
• Awareness of user experience
• Specialization
• Marketing awareness

Conclusion

Now that you know how much copywriters charge, it’s up to you to choose which service best fits your needs. Select copywriting pricing and service that provide you with the best bang for your buck. That way, you know you’re making a worthy investment.