The Best Ebook Examples of 2019

Marketing experts don’t settle for blogs as their main source to get traffic. They use videos, social media, and email to not only get traffic but nourish leads and turn them into their clients or customers. One of the most valuable resources is ebooks because it offers value. Publishing ebooks can help grow a marketer’s audience base and can help increase revenue in the long run. In this article, we look into 10 different ebook examples in 2019 in no particular order and the value they bring to you or your company.

E-Commerce Marketing in 2019: The Definitive Guide

The first in this list comes from the Search Engine Journal, sponsored by Moz and Wordstream. 

The ebook called, “Ecommerce Marketing in 2019: The Definitive Guide” offers its readers an in-depth discussion on how to become a better marketer in e-commerce.

The 208-page turner examines SEO and marketing strategies (PPC, link building, content). The ebook is perfect for both novice and experienced e-commerce marketers. It’s easily skimmable and one can jump to different chapters if need be.

Different authors provide insights on how to grow an e-commerce website. It’s organized, detailed, and filled with visuals. 

It uses simple language that anyone wanting to become a marketer could understand. It’s written well because even a new ecommerce marketer can digest this ebook and make it their marketing bible. 

It’s one of the best ebook examples in 2019 because of its comprehensiveness and invaluable insights and lessons.

Why is Story-Driven Content Marketing So Powerful?

The next ebook in this list comes from Story IQ. Story IQ is a New Zealand based marketing agency.

Their ebook, “Why is Story-Driven Content Marketing so Powerful?” talks about one of the most important aspects of marketing and branding today: Storytelling.

Storytelling helps establish a relationship with the brand and its customers. It reinforces the brand not only to its customers but to its employees as well.

The ebook isn’t as long as the first entry, but it explores the process of telling a story. StoryIQ wants B2Bs to become the hero of their stories.

Further, StoryIQ wants brands to flesh out their stories as if it were a book, a movie, TV show, or even a comic.

At the end of the ebook, the NZ based marketing agency shares some tips on how to engage customers through storytelling elements such as the five senses, metaphors, and humanity.

It’s one of the best ebook examples in this list because it focuses on storytelling. Storytelling is a growing trend that marketers should employ for their companies or brands to get more leads and position their brand.

The Social Media Manager’s Guide to LinkedIn

LinkedIn branched out from being a professional networking site to becoming a new social media platform to market and attract leads. LinkedIn established its platform to become part of businesses’ marketing strategies and yielded positive outcomes to large companies.

The networking site houses over 640 million users. As the numbers continue to grow, LinkedIn published an ebook in early 2019 on how to execute a social media marketing strategy on their platform.

LinkedIn, through the ebook, seeks to entice marketers by helping them to increase their followership base, enhance their branding, and establish trust to followers and potential employees.

In a way, the ebook convinces marketers to try LinkedIn for their strategies because of the solutions LinkedIn provides such as its advertising tools and LinkedIn Insights dashboard.

Digital Agencies in 2020: A Glimpse into the Future

Wix, a web development platform, published its ebook recognizing the trends that would help grow the digital agency in the increasingly competitive digital age.

Since Wix is known for building websites, the ebook explores the challenges digital agencies face in terms of their online presence and build a brand to set itself apart from the competition. 

In the ebook, Wix finds that design is key to create a better user experience. That can be achieved by offering a wide arrange of services to target their client’s needs.

For new digital agencies, it’s important to position their branding locally. That is to build trust as they operate in the long-run and acquire global clients in the process.

Even if this ebook targets digital agencies, marketers from other industries can learn a thing or two about trends they can implement in their strategies.

Design Thinking for Product Teams

The following ebook strays from marketing, but it still is essential in tapping into the customer’s mindset.

UserTesting created the ebook, “Design Thinking for Product Teams”. It’s targeted to businesses that may choose to rethink how their products can evoke emotion and better experiences

For a better understanding of the ebook, it’s imperative to get a brief background of design thinking.

So, design thinking is a framework that goes beyond addressing the issue at hand. It aims to design a product that will empathize with its users.

The five steps of design thinking are:

• Empathize
• Define
• Ideate
• Prototype
• Test

The ebook is a 13-page read that introduces an entrepreneur or a business to adopt a design thinking mindset. UserTesting argues that by employing design thinking, it will enhance the customer experience.

It educates the reader on the importance (and possible outcome) of using design thinking in the organization. It helps the reader become aware of a possible solution to connecting with the audience more. 

In turn, the reader can get a better understanding of design thinking by using the UserThinking platform. So, that’s why it’s one of the best ebook examples in this list.

The Future of Digital Marketing: 2019 & Beyond

Hallam, a UK based agency, published its ebook in the first quarter of the year.

The ebook discusses and predicts the top digital marketing trends in 2019. It’s different from other digital marketing trends list because it discusses what’s known and how it can still be relevant in the future.

Think of it as a compilation of all digital marketing trends in 2019 rolled into one ebook.

The ebook is easy to skim to topics that would be relevant to a certain marketer. It also provides links that would redirect to Hallam’s website. The ebook utilizes photos in every digital marketing trend.

Based on the ebook, Hallam suggests that AI and voice are the top main strategies to use in capturing leads and engaging customers.

At the end of the ebook, the UK agency gives its readers a brief background on their services, for anyone interested in availing of their services.

MailChimp Shares Effective Event Invitation Email Strategy for Busy Event Creators

Oh wow, the title of this ebook’s a mouthful.

This ebook details Eventbrite’s experience in using MailChimp and sharing their insights on how to send engaging emails for events.

It’s not in pdf format unlike most of the entries here. But when readers want to get a copy of the ebook, they can return to their email and click the link provided.

The ebook separates its segments into an invite for attendees and partners section. It’s a good way to distinguish the manner in marketing to different audiences.

The advantage of it not being in pdf format is readers can “steal” an email template directly by copy and pasting to their emails.

It’s one of the best ebook examples because it’s easy to read and it provides a resource for its readers. It also offers tips for every subheading.

The Top 8 Email Campaigns from HubSpot & Litmus

Here’s another example of a business creating an ebook from their experience.

Hubspot used Litmus, an email marketing SaaS company for their email campaigns. In turn, Hubspot shared their experiences and published an ebook.

One of the best things about Hubspot is its generosity in tips. Their valuable insights made them as one of the widely known marketing sites in the world.

In true Hubspot fashion, their ebook draws from their knowledge and practice in email marketing. They broke down their best eight emails from different campaigns and offered tips to marketers.

Since there are different email campaigns, marketers can choose to read the ones they need, since the guide is skimmable. Hubspot also provides a live version for every email so marketers can study the material better.

It’s one of the best ebook examples in the list because of Hubspot’s background in creating substantial content that others can apply for their marketing strategies.

The Travel Marketer’s Guide to Mastering Display Advertising

Bannerflow is a marketing platform helping brands to manage their display advertising needs. In their new ebook, they focused on travel marketing and the outcomes of different cases.

Bannerflow’s ebook starts by describing the current situation of marketing in travel. It’s great to explain the background of the industry for those who are new.

They listed six pain points that travel marketers experience and the solutions from different travel brands. Not only that, Bannerflow presented the ways brands can utilize those results in optimizing their advertising and marketing strategies.

The six solutions are:

• Better design in display advertising
• Dynamic pricing
• Dynamic creative optimization
• Media-buying
• Multi-channel video advertising
• Search

Bannerflow also tapped Lonely Planet for an interview, so travel marketers gain more insights on branding and display advertising.

The New Model for Sales and Marketing Success

Data is crucial in marketing in the digital age. It targets audiences better to personalize their advertising and provides marketers an opportunity to take their strategies up a notch.

However, not all marketers realize the value of using data for their marketing strategies. For those companies that need an extra boost to attain their marketing objectives, they tap companies like Dun & Bradstreet (DNB) to power their marketing strategies with data.

Based on previous experiences from its clients, DNB published an ebook to get marketers to grasp the concept of getting data for their objectives.

On the ebook, DNB lists the sales and marketing challenges that companies face. Based on the ebook, DNB emphasizes the need to use its solutions to improve company performance. Branding and experience are the key ideas that DNB augments for its clients.

It’s one of the best ebook examples in the list because the target audience for this ebook can get a better understanding of the use of data through case studies and insights.

The Bottomline

Many consider marketing ebooks as an excellent resource for recognizing the key issues and presenting solutions to help the end-user. 

In 2019, some companies, blogs, or start-ups crafted impressive guides to educate its target audience in propelling them in the right direction for their marketing strategies.

The ebooks listed aim to serve as a guide to establish branding and motivate brands or businesses to develop their competitive advantage in their respective industries.