17 Mar
Although writing about trends brings fast traffic, its popularity is only short-lived. If you’re planning to bring in consistent engagement to your website, you need to regularly produce evergreen content types. First time hearing about evergreen content? Let’s discuss its importance and why you need to include it in your content strategy.
What’s Evergreen Content?
Evergreen content, like its namesake, is never-changing. It’s the type of content that delivers a long-term result. However, evergreen content may require additional effort, time, and money. Although the creation time is much longer than your average content, it’s worth the investment.
Producing evergreen content provides unique resources for a problem, solution, niche, trend, or topic. It gives your audience quality information that triggers their interests. When done consistently and meticulously, it will serve as a powerful marketing tool.
According to a study by MDG, 70% of internet users prefer learning about a product via content rather than traditional advertising. Comparing the two, writing about evergreen content is definitely more low cost. However, it promises a higher ROI. Once you invest in evergreen content, your brand’s website is expected to have:
- Better rankings
- Generate more leads
- Higher engagement in social media
Evergreen Content VS Time-sensitive Content
Time-sensitive contents have a short period of relevance. The length of time varies by a couple of days or a few months. A time-sensitive content could also be seasonal. For example, articles about the “best air heating system” will remain relevant during the winter seasons. Another example would be an article that discusses the top writing strategies of 2020. In short, an article that only stays relevant for that intended year.
Meanwhile, evergreen content will discuss the “types of water heater” or “the ultimate guide for writing strategies.” Although both have a different approach, an excellent marketing strategy would be producing both types of content. However, we will discuss more on what kinds of evergreen content your company should be creating for this article.
15 Evergreen Content Types You Should Be Producing
Original Content
Everybody loves originality, especially search engines. Did you know that your article has a higher chance to rank if you produce “fresh” and original content? According to a ReadWrite article, the internet has 16 to 20 percent of queries that have never been asked before. In response to this, Google always prioritizes handling fresh content that gives answers to those questions.
1. Writing content filled with self-generated surveys and research.
A niche-specific survey and research are excellent evergreen content. It’s best to search for keywords related to your company that’s part of the unanswered 20%. After assessing the keywords, engage a survey from your existing clientele. Then, create an article packed with stunning infographics.
Example: HubSpot’s marketing blog conducted a survey to answer why people use an ad blocker and how this would affect marketers and advertisers.
Benefits: Producing a survey and research targeting specific concerns will rank your article high. Furthermore, this will generate a high engagement as other blogs will use your content as a reference.
Checklist
Whether people admit it or not. We always make a checklist, be it manually or mentally. In fact, internet users always Google their queries to help guide them.
2. Checklist content for beginners
A checklist will always be relevant for beginners, especially those who are tech-savvy. There are high chances where they would search all content relating to the topic they want to know.
Example: 36-point checklist writing fully optimized content.
Benefits: Writing a checklist targeting beginners will have a consistent flow of engagements. There’s always a beginner somewhere.
3. Checklist for Professionals
Of course, even professionals love a useful checklist. This will help them save time and keep track.
Example: 10-point checklist for starting an eCommerce business.
Benefits: Professionals tend to subscribe to content relating to their industry. The best part? They also share such content on their profiles or transfer it to social media to help their fellow professionals. That’s like a domino effect of clicks.
List of the “Best”
Everyone always searches for the “best” for their intensive product, topic, or niche research. To avoid sounding like a self-promotional article, be sure to take an informative approach. List down the benefits, features, and provide reviews.
4. Listing the ‘best’ products or services
For companies, this type of evergreen content might be a gamble. However, it also serves as one of the best promotional content strategies. Although selling content and writing services, the example below is made by Content Fuel listing best-copywriting services.
Example: Price Comparison for the Best Copywriting Services
Benefits: This type of content will help you reflect impartial reviews of your service and compare it with the competition. It will allow you to give a subtle nod to areas you excel in compared to others.
5. Compiling the best book recommendations
The best books for niche or a goal is always a popular topic. However, merely adding books without knowing their contents will do more harm than good. It’s essential to summarize each book and explain why it’s the best.
Example: Listing the best self-help books of all time.
Benefits: If your company sells ebooks or something similar, then producing these types of evergreen content will benefit your sales. It will also be a convenient approach for your customers.
General or Niche-Specific Tips
Yes, everyone asks for tips from someone that has been in the industry longer than them. Giving out helpful tips targeting startups or beginners is always a good content strategy.
6. Tips to avoid common mistakes in a specific niche
Every industry has made a few stumbles along the way. Some had more than 5 or 10. Strategically outlining these mistakes and providing tips for overcoming them— is quality evergreen content.
Example: Tips to avoid content quality fail.
Benefits: It’s a useful guide for anyone whose job description is producing quality content. It will attract return visitors to your site, or better yet, some internet users will even bookmark that article.
7. Giving tips for a target line of profession
Helpful tips are always welcomed, immensely if it helps us grow professionally. Listing tips for a particular profession accompanied by good educational content will always be a hot commodity.
Example: Useful writing tips for web articles.
Benefits: A content filled with quality educational tips will always generate social media engagement and consistent article visitors.
How-To Guides
Ah yes, we love excellent how-to guides. In this generation full of “DIYers,” it’s excellent evergreen content.
8. Niche-specific how-to for beginners.
Any topic is possible with a how-to article. In this current age, some find it challenging to share hard-earned knowledge with others. This might be the reason for the scarcity of an ultimate guide for true beginners. It’s best to research unanswered how-to questions in your line of profession.
Example: A beginner’s guide to freelance writing.
Benefits: Targeting niche-specific how-to question has a higher chance of appearing on top of search results.
9. Advanced user’s how-to.
Of course, also professionals love an excellent how-to guide. Write quality content that aims to help business owners or someone similar.
Example: How to use a writing helper service to your advantage.
Benefit: A strategic how-to guide that explains one of your company’s services is a great promotion. It also helps professionals be aware of your brand.
Data-filled Content
One of the best evergreen content involves a compilation of useful data found on the internet. It will act as a one-stop-shop for researchers.
10. Statistics Compilation
If you don’t have time to conduct your own research or survey, then curating useful data is the next best thing.
Example: Compilation of mobile marketing statistics over the years.
Benefit Compiling niche-specific statistics over the years will also result in other blogs referencing your site.
11. Case study of success or failures
A case study content is like two sides of a coin. It’s either you tell a success story or write a “what went wrong” article.
Example: Using targeted emails bring in 20% more clicks.
Benefit: This type of evergreen content allows you to show off your expertise. Furthermore, you get the opportunity to tell a story, and trust me, everyone loves a great story. Also, turning a customer’s success story into a case study article is always a good marketing strategy.
The Best or Worst Practices
Creating this type of evergreen content aims to add value to your article by giving a solution to problems. Start by building on data and back it up with examples.
12. Niche-specific best practices.
It’s merely a list of best practices for a particular topic. It provides the reader a rich content to consume.
Example: Best practices for writing an ad copy.
Benefits: When done right, it will generate high engagements and returning visitors.
13. Worst practices to avoid.
Just like writing best practices content, but a lot more fun. In fact, most people relate to the worst mistakes or practices. Furthermore, it will serve as a unique learning point.
Example: The biggest ad copy fails.
Benefits: It will generate high social media engagements.
Content filled with History
History is not boring. Furthermore, it’s best to create a content-rich history accompanied by visually engaging infographics.
14. Write the timeline of a product, industry, or profession.
Humans are curious by nature, especially if it’s in line with their interests or profession. Creating a full timeline on niche-specific topics is one of the best evergreen content.
Example: History of social media.
Benefit: High social engagement, convert new readers to a subscribed follower by producing quality and visually engaging historical content.
Specific Niche Strategies
Every industry has a specific problem that is unique to its niche. Whether you believe it or not, there’s also a possibility that some issues are left unaddressed.
15. Strategies to solve niche-specific problems
Targeting specific problems is a good strategy. As long as you do your keyword research right. It’s also an excellent promotional strategy to show off your services.
Example: Best written communication strategies.
Benefits: It’s an excellent opportunity to link off to pages on your site, which answers the strategies mentioned. It will generate new leads, high engagement, and a great ROI (return of investment).
Evergreen Content: Conclusion
In short, producing evergreen content is an excellent strategy to maintain a consistent flow of website engagement and visitors. Also, you will never run out of evergreen content to write for your company. The challenge is regularly producing such content. If you have lots of fun ideas for timeless content but don’t have the time, then, hiring a content writer is the best solution. Our Content Fuel team is filled with seasoned writers and will happily produce the perfect evergreen content for your website.
