friends engaging on facebook

Social media has become an invaluable marketing tool for any business – from startups to industry institutions. Out of all the social media platforms, Facebook has proven to be the most useful site to promote a brand and keep the community engaged. Why is it essential for a business to make the most out of the platform? And what Facebook post ideas have the most potential to earn reactions, comments, and shares? Read on to find out. 

 

The Importance of Keeping Followers Engaged

The significance of maintaining an active Facebook for any business can never be stressed enough. 

However, mere activity and regular posting are often not enough. It’s crucial to make posts as appealing as possible to encourage supporters to engage. 

According to 2019 statistics, the platform has almost 1.5 billion active users daily. Netizens with Facebook accounts spent an average time of 35 minutes on Facebook per day.

These figures pose an enormous marketing opportunity for entrepreneurs. However, the vast number of businesses present on Facebook makes it challenging for a venture to gain attention. A report says that as of May 2018, there were 80 million existing Facebook Business Pages. 

Now not all of these pages may be your direct competitors, but their presence on the social networking site competes for users’ attention nevertheless.

But let’s face it – it’s not easy to post about something new and interesting every day. The best way to do this consistently is to have a solid social media post plan and stick to it. 

Services like Hootsuite, Later, Buffer and many others offer social media post scheduling. All you have to do is to upload photos and captions and the app can automatically post the content for you. 

 

Facebook Post Ideas For Every Day of the Week

One way to create daily engaging posts without breaking your head over it is to have a theme for every day of the week. This strategy offers many advantages to large corporations with marketing teams and small businesses alike. 

For one, it can break the monotony of your regular posts. Followers wouldn’t have to look at product features four days in a row or read your inspirational quotations on their feed every day. Varying your posts makes for a more exciting wall and shows supporters how much of an effort you’re exerting to provide them with value. 

Another advantage of this tactic is, followers have something to look forward to every time they see your account on their feeds. 

A day reserved continuously for giveaways, for example, would encourage them to regularly check out your page to see what they could win for that week.

Here are some ideas for posting something different each day of the week. Take time to see which ones can best encourage engagement from your community and incorporate it into your social media plan.

 

1. Monday Motivation

laptop with facebook page

Give your followers a dose of energy to fight off Mondaze by creating a Monday Motivation post. This post could be in the form of an inspirational quotation. It could also come as a simple energizing photo with a caption that will make readers excited to start their week ahead instead of dreading it. 

For a Monday Motivation post, Lipsmacker aptly aligned their Java Chip lip balm to caffeine-induced energy on the first day of the workweek.

The photo showed a top shot of a cup of latte, coffee beans, and lip balm tubes. The caption says, “Okay Monday, let’s do this! Raise your hand if you’re wearing our Java Chip lip balm this #DoTheMostMonday.”

 

2. Tip Tuesday

facebook logo

One of the Facebook post ideas that your followers would surely appreciate is a regular life hack. You can call and hashtag this post as Tip Tuesday. 

You can include any useful tip for this type of post. But it will surely be better if the life hacks you choose are in line with your business or advocacy.

A business that offers professional organizing called Live Composed, for example, provides home tidying hacks for their Tip Tuesday posts.  

 

3. Hump Day Humor (Wednesday)

mobile phone facebook

It wouldn’t hurt to tickle your audience’s funny bone to catch their attention. Hump Day Humor posts every Wednesday will do just that.

The jokes don’t have to be related to what your business does. The only requirement is, they should be funny. 

When creating humorous posts, however, it is vital to keep jokes clean and avoid any touchy subject that could provoke a backlash. You’d want to attract attention, but not the harmful kind.  

Bru-Bag’s post showing a cute winking puppy with the words, “who’s awesome?” is an example of a harmless Hump Day Humor post. 

 

4. Thursday Thoughts

woman working

There are a couple of ways to approach a Thursday Thoughts post. One way is to post a quotation that aims to inspire, move, or influence readers.

Another way is to post a thought-provoking question that followers could answer and discuss in the comment section.

New Zealand-based activewear retail company Freely Wilds knows how to encourage followers to react, comment, and share.

For their Thursday Thoughts post, they uploaded an image of this quote: “How old would you be if you didn’t know how old you were?”

 

5. Friday Freebies

social media apps

Giving away freebies is always a great way to earn more followers and gain traction. Make your giveaways a weekly event to look forward to by including Friday Freebies in your marketing plan.

Oh Natural, a skincare and beauty brand, does this tactic well. They post attractive photos of the goodies they’re giving away for the week to encourage followers to join the promo.

 

6. Saturday Vibes

facebook letters

A Saturday Vibes post will work exceptionally well for ventures that expect a lot of business on weekends. These ventures can include restaurants, bars, shopping areas, spas, and other recreational services.

Cerise Rooftop is a hotel venue that offers rooftop drinking and dancing in Chicago. It does an excellent job of teasing what the chill Saturday Vibes guests can experience if they spend their day at the establishment.

 

7. Sunday Funday

woman browsing on mobile

Another great scheme to include in your weekly Facebook post ideas is a Sunday Funday post. With most people taking it slow on the last day of the weekend, posts about relaxation and indulgent make for relevant content this day of the week. 

Donut and cake shop Hetty Arts Pastry recently posted a Sunday Funday post featuring their Mexican chocolate donut. The photo looked tempting and sumptuous. It’s something that you’d want to sink your teeth into before you dive into another manic Monday.

 

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