30 Good Captions For Instagram Posts

With over 500 million active users, Instagram has become a powerful tool in improving social media presence. For brands, it’s essential to accompany your superb photos with engaging Instagram captions. On the other hand, good captions for Instagram posts can also benefit personal Instagram accounts. 

Overall, quality and captivating photos, coupled with compelling captions for Instagram posts can boost your goal — may it be social media base expansion, brand awareness, or user engagement. 

 

Why Good Captions For Instagram Posts Matter

According to Hubspot, good captions for Instagram posts serve as the voice for your visual content. 

No matter how compelling your photos are, if you accompany it with a mundane caption, the impact is insufficient. And it also works the other way around. 

If you have the most thought-provoking and emotion-inducing captions but lack the touch of quality photos, you’ll never get people to like, comment, or share your Instagram post. 

Think of your Instagram photos as logos. Without the right typography and a good catchphrase, you could be just another humdrum brand in your industry. 

Better yet, think of your Instagram posts as your eCommerce store. Even though your website dons the most beautiful web graphics, if the bits and pieces of information aren’t there, you could lose several customers who’ll likely abandon your site. 

Instagram users nowadays are thinking of new ways to make their Instagram captions stand out. And with so many creative captions for Instagram posts, you know you’re never going to run out of ideas! 

I’ve scoured Instagram for captions that caught my attention, and here are 30 of them that stood out. 

 

Creative and Unique Captions for Instagram Posts

 

Cool Influencer Captions

Without a doubt, influencer marketing is one of the leading digital marketing tactics these days. When choosing an influencer, make sure the personality’s views also resonate with your branding. 

On the other hand, if you own a personal account, choose influencers that you can relate to as well. 

Below are some examples of captions from influencers. Both have eye-catching or “real” photos and concise captions. 

 

Behind the Scenes Captions

Good captions for Instagram posts embody sincerity. This is especially useful when you’re boosting social media presence for your brand. 

There’s no other way to “humanize” your brand than to give followers insider information of what your typical day is like. For instance, behind-the-scenes snippets could compel new followers to know more about what goes into your brand composition. 

 

Community Engagement Captions

Humans always get lured into heartwarming photos and captions that exude powerful emotions. As a brand, if you’re on top of your corporate social responsibility, make sure to let your followers know that.

This type of caption also works for personal accounts, as there are no popularity criteria for invoking emotions.

 

User-Generated Captions

User-generated captions are effective in expanding your Instagram following. This is because you can get social media marketing mileage, especially if there’s an enticing price in store. 

Check out these two competitors’ user-generated posts with images of the product that entrants can win.

 

Seasonal Captions

Getting with the times is the best way to update Instagram accounts. With more or less 50 holidays and observances in the United States, you could see huge sales potential if your captions are done right. 

Always try to leverage national holidays and observances any way you can. Whether it’s a simple product launch or giveaway, your efforts will never go unnoticed. 

 

Question Type Captions

If your goal is geared towards increasing engagement, you can ask your audience intriguing questions.

The beauty of question-type captions is that no matter how virtually remote both parties are, engaging will only take one click. So make it count!

Here are a few examples from brands and personal Instagram accounts. 

 

Funny or Witty Captions

Going viral could be as easy as a walk in the park if you tickle your users’ funny bone. In fact, these are the types that are frequently shared on Instagram or any social media platform for that matter. 

Be creative and be genuinely funny. You can create the most hilarious punch lines or try to be witty for a change. Or how about posting something weird that you know will have your audience cracking up?

 

Punny Captions

No one will ever go wrong with “punny” Instagram captions. They’re an excellent way of making people laugh. 

Regardless of the marketing medium, puns are widely used by brands, nonprofit organizations, and almost any individual. Go through your day and tell me you don’t hear a pun being used by your boss, friend, or family member.

Some people have a knack for puns and if you’re one of them, use that skill to your advantage! Pun is the new smart.

 

Tutorial, Life Hacks, Tips

Good captions for Instagram posts should provide value to your followers. You can always mix it up and try something that educates them.

Posting step-by-step instructions on DIY projects that you know your audience will love is a way to get likes and shares. How about creating a life hack caption that creates an “AHA” moment? 

Anything that provides value to your audience will make them check your profile more often.

 

Thought-Provoking Captions

For brands who want to engage your audience mentally, you can always try the other route. Instead of asking questions, let your captions subliminally elicit a response. 

This tactic is tricky because you have to make sure your captions make an impact. Check out these examples.

 

Motivational Captions

A lot of people turn to social media for inspiration. You can be one of the brands that motivate people through uplifting quotes.

Better yet, why not make one yourself? You can be as original as you want. Share your life experiences, a rags-to-riches story, or anything that you learned from past failures. 

Talk to your audience as if you’re talking to a friend in need. 

 

Viral Hashtags Captions

If you want to get with the times, the best method is by keeping up with trending hashtags on Instagram.

If there’s a new challenge that’s all the rage on Instagram right now then why get left out? Create a unique caption and put the corresponding hashtag to make sure people can see your post.