How to Write a Blog and Use It to Make Money

Have you ever wondered how bloggers get to write about what they’re passionate about and make money out of it? 

With blogging gaining traction over the past decade and a half, more and more aspirants are looking to learn how to write a blog and make money out of it. 

In fact, stats tell us that around 70 million posts are published by WordPress users every month. And that’s just WordPress alone!

If you’re searching for ways on how to be a blogger and earn cash while at it, you’re in luck because we’re giving you the lowdown on how successful bloggers do it. We’ll also discuss how you can make more money for your business through blogging and offer practical tips you can apply.

Here are five typical ways people make money out of their blogs. You can combine a few of these ways for optimum revenue. However, it’s crucial to make sure that the monetization technique you choose suits your blog’s content and niche.

1. Ad Placements

Most people who try to learn how to create a blog do so because they want to earn through ads. In general, ads for blogs work the same way as ads for traditional media do.

There are two typical ad types you can consider:

• Pay-per-click (PPC). Also called cost per click (CPC), this type of ad pays a blog for every click the ad gets from site visitors
• Cost per 1,000 impressions (CPM). Unlike PPC, readers don’t need to click CPM ads for it to generate income for you. The money the blog earns is based on how many people view the ad.

Google AdSense is a standard network to get ads. However, they have to review your blog (blog writing format, sufficient content, etc.) before they can approve your site for ad placement.

2. Affiliate Marketing

Another way to earn from your blog is through affiliate marketing. So, how exactly does it work?

Say your niche is baking and you’ve partnered with ABC baking supplies company for a number of recipe posts. Instead of simply writing “flour” and “baking soda” on the ingredients list, you’ll use the partner brand’s name. So, “ABC Organic Flour” and “ABC Double-Acting Baking Soda.” You’ll also link those ingredients to their online store so that readers can easily shop for those items.

SEO blogs typically earn a commission for every sale the partner makes from a reader redirected from the blog. Aside from private partnerships, there are also affiliate programs such as Amazon Associates that you might want to consider. 

3. Selling Your Products

Another reason why many people try to learn how to write a blog is to sell their products. For instance, bloggers in the gardening niche may find it lucrative to sell supplies such as seeds, fertilizers, inputs, and other related products.

Other bloggers, however, decide to sell products once they have an established following. For example, most beauty bloggers start by writing honest reviews or creating tutorial articles using store-bought makeup. But once they’ve created a big community, they consider launching their own line of cosmetics.

4. Creating a Paid Course

Writing a blog about something you’re passionate about paints you as an expert in your niche. That said, your credibility as an expert can enable you to offer a paid course to monetize your blog. 

If you look at the best writing blogs, for example, most expert bloggers offer coaching services for a fee. In short, their blog serves as a venue to offer free, generic content. However, their more valuable offering – writer coaching – is offered at a price. And most of the time, prospects are willing to pay a premium if that means having an expert watch over their shoulder as they try to take writing more seriously.

5. Membership Subscription

Akin to providing a paid course, offering membership subscription banks on your credibility and expertise in your field or niche.

For instance, bloggers who have established themselves as experts in the healthy eating niche offer a monthly subscription that allows members access to their resources. These may include recipes, meal plans, and workout programs all aimed at a healthier lifestyle. 

However, it’s crucial to remember that even though people are already willing to pay for access to your content, offering free content is still vital. This way, you’ll be able to maintain your footing as an expert and also continue attracting new prospects. 

Using Personal Blogs and Company Blogs to Sell

Aside from personal blogs, company blogs can also do a lot to increase the venture’s revenue. So, if you’re managing a business, learning how to write a blog post can boost income through the following ways:

• Increased Relevance. As a marketing tactic, a blog gives your brand a regular and constant online presence. These content can be easily shared through social media, thus expanding your reach.
• Enhanced Reputation. Timely blogs about various issues important to your audiences further enhance the image of your company. It paints the business as a credible expert and a leader in its field.
• Extra Income Stream. Same with personal blogs, you can also monetize a company blog for affiliate marketing, subscription programs, and other income streams. 

If you’ve got your hands full with business operations and don’t have time to learn how to write a blog, there are other options available for you. You can hire a blogger to maintain your company blog and still keep tabs on other facets of your business.

The Bottom Line

Without a doubt, nothing can be more satisfying than nurturing a community through a blog and making a decent living.

However, it’s crucial to note that a money-making blog isn’t magic. In fact, it takes a lot of time and effort before you can establish a blog with a following solid enough to start making money. 

But just like any other endeavor, if you give it enough patience and TLC, it will return the favor to you a hundredfold.

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