How To Write The Perfect Pitch For Your Campaign

08 Jan

With cut-throat competitions in various industries, a marketing pitch is an exemplary plan of action for your campaign. Of course, don’t expect your pitch to work like magic even without sprinkling the pixie dust ingredients. It’s vital to figure out how to write a pitch that packs a punch.

Because here’s the thing:

Since a campaign pitch is tailored towards a particular editor, you’ll have to weigh in the fact that editors receive over 100 pitches daily.

So why should they choose your pitch over the other 99 equally good sales pitches?

That should be the question you must ask yourself before crafting a pitch for your campaign. And if you read until the end, we should be able to give you seven answers that work every time!

7 Tips on How to Write a Pitch

1. Personalization

Writing a pitch for your campaign should, and will, never entail a cookie-cutter method. One thing you must remember is that it’s not a press release that targets a general audience.

The fact is that:

Customization makes for a brilliant marketing pitch. So what should you do to add a personal touch?

First of all, do a bit of background check on the editors. Research some of their previous work that aligns with your campaign.

For instance, if they have a piece that resonates with your branding, highlight that. Commend them for their work and show a bit of subtle flattery. But don’t overdo it. Trust me, they’ll have the acumen to differentiate between sincere adoration and embellished kowtowing.

You may also look into past outreach programs, charities, or events they’ve participated in. Then you can leverage those to position your pitch in a good light.

The important thing is:

Align your pitch with the editors’ goals, views, principles, and beliefs.

2. Collaboration

When writing a perfect pitch that sells, aim for collaboration instead of a one-way benefit. According to Marketing Land, 70 percent of publishers will likely accept your pitch if they can collaborate with you, one way or another.

Also, collaborating with others for a campaign gives you better opportunities for expansion. That said, be receptive to ideas, suggestions, and feedback.

3. Punchy Subject Lines

Knowing how to write a pitch could involve tackling various mediums such as manual and digital. Manual means writing a pitch letter on paper and sending it via snail mail. While digital covers all things, well — digital — like emails.

But how do you get busy editors, journalists, or reporters to click your sales pitch?

Take time crafting your email subject lines. Create a sense of mystery, include urgency, and add some emotion in your subject lines.

For example, include exact figures as people would want to know how you came up with it. Mention how fast your products are running out or say it’s exclusive information for urgency. People are compelled to emotional stimuli, use that to your advantage.

Lastly, anticipate how editors could be reading your email pitch from their mobile devices. That said, the shorter the email subject lines are, the better.

Don’t go over 41 characters, so it’s easy to read all essential details of your email at a glance.

Brian Dean from Backlinko suggests not going over 16 characters to get more click-open rates.

4. Credibility

When writing a marketing pitch, the recipient chooses yours over others because of brand reputation and credibility. This could spell disaster for startups from the get-go.

Why would a journalist choose an insignificant startup over a well-known company? If you’re operating a startup, this shouldn’t get your hopes down.

In your email pitch, show your brand’s value by including concrete data and statistics. Here are some that might catch a journalist’s attention:

Groundbreaking sales figure
Business partnerships
Drastic increase in workforce
Past acclaimed achievements and awards
Innovative products and services
Client testimonials
Case studies
Free trials
Money-back guarantees

5. Solutions

When you want to master how to write a pitch, there’s one crucial element to remember:

Offer solutions to editors, customers, their platforms, and businesses’ pain points.

Since you’re working on a marketing pitch, your proposal should be all about them, not about your brand — perse. Show how your products and services can help them instantly or in the long run.

That said, when presenting your products or services, sell the benefits, not the features. You’ll likely have more success when you enumerate the benefits than the features.

Learn how to create a buyer persona to determine people’s pain points and go from there.

6. Emotional Connection

Writing a pitch doesn’t necessarily entail cold outreach proposals. Tug on the editor’s heartstrings if you want to gain that extra sympathy or rapport.

Pitch writing for a campaign is typically built around the AIDA model. It’s a simple yet effective way to craft your writing projects to make for favorable conversions. And it has four steps:

Awareness
Interest
Desire
Action

Awareness is self-explanatory. It means letting the recipients know about how fantastic your products or services are.

Secondly, the second step is how to get them interested in your products and services. This is where social proof comes in like testimonials, awards, or case studies.

Thirdly, desire means making an emotional connection. Go the extra mile for the journalists or reporters by offering freebies, tips, or insider information.

How do you get them to want your products? How can your products help them in their day-to-day lives?

Last but not least is the make-or-break step: Call to action.

Without a call to action, you’ll never get the response you want. A call to action in a sales pitch could be as simple as letting them check your landing page, clicking your brand’s social media icon, and the most critical part — scheduling a face-to-face appointment.

Adhere to the AIDA model and keep your pitch straight to the point, and you’ll reap the benefits later on.