10 Mar
Content marketing has become an invaluable resource for many brands. In fact, statistics tell us that half of the top 200 Fortune 500 companies had a corporate blog in 2018. This only goes to show how crucial a company blog asset can be. Unfortunately, not all ventures have the resources to hire in-house writers to produce content on a regular basis. For such cases, it’s practical to outsource blog writing to qualified service providers.
Now, here’s a critical question many business owners ask: should I outsource blog writing? Here are 12 practical reasons why you should.
1. Consistent Output
Consistency is key when it comes to content marketing. After all, you wouldn’t want prospects to visit your website on a one-time basis. Instead, customers should turn to you for info about matters related to your niche. When you outsource blog writing, you can be sure that you’ll have enough content to release on a regular basis.
2. Reputation Boost
When people turn to your website for info related to your niche, customers start to see your brand as an industry leader. As a result, your brand becomes more reputable from the clients’ perspective. And as anyone in business could attest, a company is only as good as its reputation.
3. Technical Expertise
Pro blog writing services do more than offer chunks of words to fill your website. On the contrary, they work to apply the latest technical standards to make every blog post the best that it can be. Pro writers are savvy to the latest apps to use to ensure that the articles are at par with those posted by the industry giants. As a result, you’ll be on a level playing field to appeal to your niche.
4. Best SEO Practices
And speaking of technical expertise, you can enjoy better SEO results when you pay someone to write blog posts. When you outsource writing tasks to a provider well-versed in SEO, you’ll attract more website traffic. As a result, you’ll generate more leads and enjoy a higher sales rate.
5. Time-Efficiency
Even if you or someone else on your team have the knack for writing, doing it yourself isn’t the most practical decision. For one, you’ll be losing valuable time that you can devote to more crucial business tasks. When you outsource writing jobs, you free yourself of the burden of writing and give yourself more time to spend on other components of the business.
6. Cost-Efficiency
Let’s face it – hiring an in-house writer is a big investment. Aside from the regular salary, you’ll also need to be ready to spend on training, benefits, and other expenses. The good news is, you don’t have to hire an employee just to maintain a blog; outsourcing the task to a service provider is a more practical solution.
7. Business Management
When you don’t have to write blogs, you save yourself the time and energy needed to churn out pieces on a regular basis. As a result, you become more available to handle bigger matters. And because your mind won’t be exhausted with writing tasks, you’ll be in the best state to make sound decisions for the business.
8. Online Prominence
These days, most people get their info online. Whether they’re scouting for a product or looking for recommendations, they turn to their smartphone or computer to find the answer. When you outsource content writing services, you get more chances of being found online because of better SEO practices and consistent content production.
9. Stronger Results
When you outsource blog writing to a pro writer, you get an extra team player whose sole focus is to produce quality content. Having someone assigned to this crucial task can make all the difference in making your content marketing campaign successful and on-schedule. In addition to that, you won’t have to take other team members’ attention away from their original assignments. Outsourcing your writing needs means augmenting your team and getting the best results while at it.
10. Fresh Point of View
Living and breathing your business every day can get suffocating. It can make you prone to psychological blindspots and drive you to write the same things over and over again. When you find content writers to help out, you give your brand a much-needed shot in the arm.
Outsourcing your writing needs means inviting someone from the outside to look into your brand. Having a fresh set of eyes enables you to tell your brand’s story from a new point of view. And by doing so, you also give your community the chance to see your brand from a new perspective.
11. Multiplied Content Marketing Efforts
Do you make it a habit to share your blog posts via social media channels? You should if you want to make the most out of every piece. By outsourcing blog writing to the pros, you enrich your social media posts. Consistent, high-quality blog articles boost your social media posts. In return, your social media posts bring traffic to the blog articles. This allows both your blog marketing and social media marketing efforts to empower each other and multiply results.
12. Professional Standards
Last but not least, outsourcing your writing needs means hitting professional standards for every piece you post – if you choose the right partner, that is. Reputable content writers deliver blog pieces with impeccable grammar and a smooth narrative flow. Furthermore, pro writers would know the right tone and voice to use to appeal to your niche and keep in step with the top players within your industry.
If you want to have the best content online without spending an arm and a leg, outsource blog writing to us at Content Fuel. Our qualified writers can deliver your blog requests within 48 to 72 hours so that you can stay on top of your blog marketing schedule. All our packages come with a dedicated writer and a dedicated account manager who will make sure you’re taken care of.
Check out our pricing tiers and see which one fits your needs. We offer unlimited content writing for a flat monthly rate, so you won’t be locked in a long-term contract.
