When something huge happens in your life, how do you announce it to people you know? Chances are, you’ll post about it on Facebook or Twitter and wait for a wave of likes and comments or replies. If your business is launching a new product or rebrand, however, a mere post won’t cut. If you want a stronger impact, it’s best to get help from a press release writer.
According to a survey, 100% of surveyed journalists said news releases were their number one way of finding stories. This number goes to show that, old-school as it may be, it’s still a great tool if you need your story to reach far and wide.
In this article, we’ll discuss how a press release writer can turn the spotlight on your business. We’ll also delve into the basics of crafting a news release and common mistakes non-professional writers make. So read on as we spill the beans on how a press statement can help you grow your brand.
A press release is basically an official statement that organizations create and distribute to members of the press. Also called a news release, a press statement, or a video release (if in the form of an audio-visual material), it’s typically prepared by the public relations arm of a company.
Though some people think that press statements are only for bigwigs and magnates, it’s a tool for everyone, even small businesses. The process usually goes like this:
So, how do you know if something in your business is a good material for a news release? There’s a simple metric, and it comes in the form of a question. Is it newsworthy?
Take in mind that what might be newsworthy to a certain niche might not be so for another. For instance, launching a new line of neon lip colors might sound interesting for a teen blog. However, magazines that target Gen X moms might not find it helpful to their audience.
That said, it’s crucial to look at media platforms’ audiences before you consider them for distribution.
Startups with no in-house writers might decide to craft a news release by themselves. Some might be content with sample press release template documents online. While others may find press release generator apps adequate.
However, these generic templates and formats may not be ideal. For one, being too generic means not creating a strong document. As a result, it might not convince media outfits that it’s worthy of publication.
Here are some mistakes newbies commit when writing a press release:
If you aren’t confident that you won’t commit the mistakes above, then don’t do it yourself. Get a writer for hire to be on the safe side.
Professional writers have enough skills in news and marketing writing, which could be both helpful in creating press releases.
Here are some of the benefits of turning to a pro when creating a news release:
It goes without saying that a news release is a tried-and-tested tool in getting people to notice your brand. You can think of it as an amplifier that enables your brand to reach far beyond your typical audience. So, the next time you need to announce something about your brand, try getting help from professional content writers online. The publicity boost for your brand will surely be worth it.
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