24 Feb
When shoppers are interested in a product, 63% go to Amazon to search for it and do their research. But to lure shoppers further into the site, brands should post high-quality product images and well-written product descriptions. And to show that the latter holds influence in purchasing decisions, here are 25 product description examples to serve as a guide when writing for your Amazon store.
1. Inateck Travel Carry-On Backpack
The product copywriters for this backpack know its target audience well. The second bullet on the product description already mentions size, which is essential for any traveler. Other than that, it doesn’t forget to describe the material, components, and function of the bag too. This can help potential customers imagine the bag structure without looking at the photos.
2. RUMNUS Gaming Headset
This product description example is great because it focuses on sound and ergonomics. But not only that, it’s great they included a bit about testing their headset with different head shapes and sizes. At least they did their research and ensured that every type of customer would have a universal experience.
Plus, they added a disclaimer that customers might need to buy an adapter for those who want to connect their headset to different consoles.
3. Iron Flask Sports Water Bottle
I like the product description for this item because they are transparent with the materials they use and how to use them. Plus, they even remind the potential customer how to wash it to use it for a long time. And like a select few brands or companies, they added the option to get a refund or exchange if customers aren’t satisfied with their item.
4. DOSS SoundBox Touch Portable Wireless Bluetooth Speakers
What I like about this product description example is it explains something either technical or general. A consumer will appreciate that because it’s much easier for them to grasp a concept. Overall, the product description is straightforward and focuses more on its main features and benefits.
5. Astarry Wireless Controller
If you want to go for something simple without elaborating too much, this example from Astarry can guide you in writing one. It doesn’t get too technical, making it simple for beginners and advanced gamers to understand its features. Apart from the overall feel and ergonomics, it’s nice they added a disclaimer for those using this for the PC.
6. Revlon Dryer and Volumizer Brush
I like this product description example as they indicated what result you’d get upon using the item in only one step. But they don’t stop there because they also elaborate on the dryer brush further. Plus, unfortunately, most international buyers might not be able to use the product either, which may cost Revlon sales. However, it’s better they get ahead of complaints from international users.
7. Hamilton Beach FlexBrew Trio Coffee Maker
It’s always good to emphasize what you offer in the product description. Sure, the title would say it’s a trio coffee maker. So what makes it that way? You can further describe it as Hamilton Beach did it. Then you can even explain its other functions in other bullets, so you don’t overwhelm the readers.
8. SYRINX High Waisted Leggings
Colors aren’t exactly the first thing you might want to put on the first bullet. But, you’re letting customers know they can get your product in different colors. Other than that, you won’t see this in most product descriptions, but they warned customers to buy only from their stores. It’s to give them a heads-up of possible product fakes from other stores.
9. EnerPlex Reusable Face Mask
If you want to connect with your audience, you might also want to see what concerns they might have with what you’re selling. In this product description example by Enerplex, they know that masks won’t fit everybody. It’s great they acknowledge it and provide a solution by explaining what sizes should fit for a particular demographic.
10. Anker Portable Charger
If you cannot simplify a specific concept, you can put it into the application, just like this one by Anker. So, you see, while they quantified the mAh, the next question that comes into mind is so what? And it’s great they added context such as it could charge a particular phone over five times.
Aside from that, they listed the inclusions on the product description. It’s so you know what to expect when you buy the item.
11. Kasa Smart Dimmer Switch
Here’s another example where you don’t have to get too technical and put fluff in your product description. You want to emphasize the ease of use and which devices this item would be compatible with. You can cut to the chase, and prospective customers will appreciate it.
12. The Ridge Slim Money Clip
Their product description helps customers because they give them options. Why? For one, their lifetime guarantee allows them to replace the product if it doesn’t work well for them. And two, if they don’t like the design, they can check out other items in their Amazon store. It’s great that they’re helping people take action through options.
13. The COMFY Original
The introduction for this item seems personalized because it’s meant for those who watched them on TV. But even if, from their introduction, you’re not a viewer, you can still appreciate what they wrote about the product because it feels like they’re telling a story as well.
14. Kitchen Safe
What makes this product description example unique is that it includes scientific social proof. It can elevate your product’s credibility. Aside from that, just like the COMFY Original, you want people to know that it appeared in a TV show where it was worth investing.
15. RESTECK Massager
The product description example for this massager shows you can tell a story. It helps you imagine how it can alleviate your pain and where and how you can use it. Plus, it’s reassuring to know it also has a lifetime warranty, and they want to provide lifetime comfort.
16. SANGFOR Standing Desk Adjustable Laptop Desk
This product description example shows that you should prioritize what matters to your target customer. Prospective buyers would consider its sturdiness, height, and space, which is how SANGFOR listed its features and benefits to customers.
17. Friends Monopoly
Friends fans will add this to their cart. But the copy will also make any Monopoly enthusiast add this to their collection. The copy is tailored for any Friends fan because it mentions references on the product description example.
18. Fit Simplify Resistance Loop Bands
Aside from it being one of the most recommended exercise items, it’s no secret that the copy persuaded customers to purchase a set. Their copy seems “welcoming” because it shows that anyone can use their item without having to break it easily. Plus, they also emphasize that it’s not just for exercise purposes, but it can also aid those with pain.
19. Benevolence LA Premium Eucalyptus & Chamomile Scented Candle
It can be challenging to have smell come across in text. But this one by Benevolence LA captures scent and feeling on the product description. It makes you want to buy a candle and relieve your stress or anxiety.
20. simplehuman Over-Door Shower Caddy
Sometimes, it’s okay to boast what you provide for customers. You can follow this product description example from simplehuman to say that your products include the best materials. Other than that, they highlighted more benefits to using the product than its features.
21. 100 Flowers: An Adult Coloring Book
Usually, books on Amazon would have summaries written on the product description. For coloring books, most would say, it’s easy to color, no need to go past the lines, and stuff like that. But, this one by 100 Flowers elaborates further.
For one, they add illustration details inside the coloring book. Another thing to note is they listed possible reasons why customers will love the coloring book. Plus, they added brand details to see what other coloring books they buy and connect with others who bought their products.
22. Samsonite Luggage
For this one, Samsonite does a great job of describing two products in one bullet. You want to make sure that you’re clear in what you’re offering. Plus, you want to provide relief that your products undergo standards, especially if you have a reputation to uphold as one of the best providers of quality luggage.
23. Repel Umbrella
The product description for Repel Umbrella makes it seem as if they’re both telling a story and enabling people to follow a procedure. It starts with the button and ends with the materials used to protect the umbrella.
Apart from that, they also included its recognition from Wire Cutter and its feature on TV. It’s helpful for those who might need more proof of its function and quality.
24. New Balance Sneaker
I checked different shoe brands for waterproof sneakers, and most would only list their features. It’s as if it’s made for customers that have already purchased from them. So, what about the new ones that want to try their product?
Well, they can check out the New Balance Sneaker that describes comfort and its lightweight features. Potential customers looking to switch sneaker brands can consider New Balance because of the details they provided aside from the materials.
25. Logitech Palm Rest
Some copywriters would suggest “embellishing” wording when it comes to writing product descriptions. The Logitech Palm Rest keeps it real and straight to the point. You don’t have to make it too showy.
In addition, they’re honest. The final bullet says that it’s ideal for thin keyboards. That may not bode well, but it stops them from getting angry customers that may not have the keyboard ideal for this rest.
