How Real Estate Copywriters Make Your Listings Sell

Any real estate agent knows just how competitive the market is. And like soldiers on the battlefield, every player must keep their best weapons handy. An agent’s arsenal includes good sales skills, time management, and of course, good properties to sell. But, these weapons alone may not be enough to attract qualified buyers. For that, agents need help from their best marketing allies – real estate copywriters.

In this article, we’ll discuss how a professional writer can help you sell more listings. We’ll cover the following topics:

• What is Real Estate Copywriting?  
• Professional Real Estate Copywriting vs. DIY Writing 
• How Can Real Estate Copywriters Help You Sell More Properties?  

So, gather your pens and paper! And read this article as you prepare your gameplan for your next combat.

Why Do You Need a Real Estate Copywriting Pro?

Similar to website copywriting and marketing writing, real estate copywriting entails crafting copies that aim to sell properties. Naturally, a well-written real estate listing copy is crucial in attracting prospects. And this principle holds true for both commercial and residential listings.  

According to stats, more than 4 out of 10 home buyers find property listings online. Then, upon making a shortlist of properties they find, they contact an agent to handle the sale. 

Needless to say, an online listing copy can make or break a deal. If the copy doesn’t pack a punch, prospects will scroll down and move on to the next listing. 

Professional Real Estate Copywriting vs. DIY Writing

In an attempt to cut costs, some real estate agents try to write the listing copy themselves. Clearly, there’s nothing wrong with developing your writing skills. But, it may not always be a practical solution.

DIY Real Estate Copywriting

If you plan to write the copy yourself, you have to study the basics of copywriting. For instance, you should know the main parts of a real estate copy. This usually includes:

• Primary info (name of the building, address)
• Amenities
• Restrictions
• Agent info
• Call-to-action

Moreover, the content of the listing itself should appeal to buyers. However, you must know how to highlight the strengths of a listing without deceiving the reader. Likewise, it’s also better to stay away from overused words like “stunning,” “immaculate,” and “contemporary.”

And last but not least, online listings should include search engine optimization or SEO keywords. As a result, the listing will show up in search results and reach a wider audience.  

Here’s a tip if you’re still confused about how to craft a good listing. Pretend you’re a buyer and browse listings online. Then, see which ones make you want to tour the property and which ones don’t make an appeal. By looking at each real estate content writing sample, you can better gauge the dos and don’ts of copywriting.

Why It’s Better to Hire a Pro

Even if you’re willing to learn the ropes of copywriting, hiring a pro can be a more practical solution. Instead of learning from scratch, why not devote your time, effort, and energy to nurturing leads and facilitating negotiations? Whether you hire a freelance real estate copywriter or a pro writing service provider, doing so will help you focus more on your expertise. 

How Can Real Estate Copywriters Help You Sell More Properties?

Here are some of the tasks a real estate copywriter can do to help you sell more properties:

• Create content for your website. In today’s digital world, content strategy and content marketing are gold. Related to that, a writer can create engaging website content that will engage your audience and paint your firm as a credible player in the industry.
• Tell the story of your journey as a real estate agent. According to a report by the National Association of REALTORS® Research Group, almost nine out of 10 buyers in 2018 worked with an agent. This only shows how crucial it is to have a stellar reputation as a reliable agent. A writer can help tell your story to gain clients’ trust. 
• Make high-quality property listings. Prospects would go over hundreds of listings online in their quest to find the perfect one. So, expert writers will use the best words and structure to make your listing stand out. 
• Create content for marketing brochures. Though many buyers go online to browse listings, traditional marketing tactics still prove to be effective. A writer can craft copies for materials such as brochures.
• Make online ad copies. If you’re using Facebook ads for real estate, you’re on the right track. However, you must also ensure that you’re getting the most out of your ad expenses. How do you do this? By having an expert writer craft a copy geared to convert. A seasoned pro would know how to write real estate advertising headlines that turn heads and generate leads.
• Compose catchy social media posts. With 3.4 billion users in 2019, social media is a valuable resource you shouldn’t go without. Real estate copywriters can create catchy captions and posts that spark audience interest.

Benefits of Professional Real Estate Copywriting

In a nutshell, here are the benefits of hiring a real estate copywriter:

• An expert writer would know the best real estate advertising words to use to present the listing in the best light without deceiving the reader.
• Likewise, you won’t have to rack your brains to come up with a catchy headline for your listing. A writer will know how to craft clever real estate headlines that will encourage the readers to “stop the scroll.”
• If you can’t find the time to learn how SEO blogs work, you don’t have to. A professional writer would know how to apply SEO best practices to make your online presence count. In the same vein, applying SEO will help show the listing to buyers who are actively looking for it. 

In conclusion, a real estate copywriter can help you generate more leads. And these leads, if nurtured well, can result in more closed deals. Instead of manning two posts on the battlefield, it’s best to focus on your role as an agent. And leave the task of creating powerful copies to a pro who can do it best.